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Apple’s Results and Developers→

Apple’s Results and Developers

David Smith looks at yesterday’s Q1 2012 numbers from an indie developer’s perspective:

If you add up the combined resolutions of all iOS devices sold in this quarter you get 40,747,941,888,000 pixels. It takes 17 viewings of entire Star Wars Saga on Blu Ray to see that many pixels. (805 minutes x 24 fps x 1080p).

On a more serious note:

Apple paid out $700M to developers during this quarter. That is equivalent to 125 $0.99 apps being sold every second.

Hardware brings in the real money for Apple. But I think it’s safe to say that, at this point, it’s the software ecosystem and the developers that are convincing people to switch to iOS. I’d like to know: how much of those $700 comes from games?

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The Apple Community

I read this great piece by Stephen Hackett today, and while I was reading it I figured I’m often asked why I (and to an extent our team) do what I do every day. So here’s a brief explanation.

It’s about technology and getting to make a living out of writing for this community, the Apple community. Communities are made of people; in this case, the Apple community is made of developers, readers, fans of Apple devices, journalists, designers, PR guys – everyone who has at least some interest in following technology and the stuff Apple comes up with.

I don’t work for myself. I mean, sure, technically I do work for myself, but that’s not what gets me out of bed in the morning. I work for my readers. I work for the developers who come up with amazing solutions and ideas every day. I work for my team. Ultimately, I don’t work because I have to, but because it feels good to write about and for the Apple community.

“I do what I do” because I can provide for myself and my family thanks to what I love writing about – technology and software.

Because with the iPhone I have a world of information and data in my pocket; data that travels from a server who-knows-where in North Carolina, through a series of cables and pipes from the U.S to Italy, from another server to a cell tower, from a cell tower wirelessly to my device, and it turns into pixels I can see on a screen that, however, shows no pixels. When I stop to think about it, I still look at my iPhone with the amusement of a three year old kid seeing the night sky for the first time.

“I do what I do” because software is helping me make my life a little better. I can take photos and show them to my friends and archive them online. When I’m at the hospital, I can send text messages to my friends for free, in real-time, and feel good about knowing that someone on the other part of the screen is reading my words. With Rdio, I can listen to any song I want whenever I want, from any device I own, and tell my girlfriend she should check out the latest hit from Noel Gallagher. With Dropbox, I can write my articles on one device, pick them up again on another one, take a break and finish them up on a mobile phone that magically got the latest versions of those files over the air. Software is disrupting every industry it touches. I get to write about it, and even choose which app to use.

I write for the Apple community because in the past three years I got to know some amazingly talented and honest and caring people that, however, I’ve never met in “real life”. But isn’t this real life? What about having a team of four people around the world that greet you with “good morning buddy” every morning isn’t real? How could you exclude from real-life the works of developers who pour their souls into making a little piece of software – often just to make something work better for their customers – and are kind enough to tell you about it, in advance, with honest words and ready for any feedback you might have? Just because we haven’t shaken hands yet it doesn’t mean this, all this, isn’t real. Actual businesses are built every day on top of our community, ideas flourish and turn into projects with deadlines, projects that I will likely write about and share with other people that have decided to listen to what I have to say. The things we write, the feedback we give, the links we share – they do matter. Right now I’m writing this post on my iPad, in my living room, with my dad trying to understand how Gmail works. In a few minutes, these digital words will travel through a network, and end up on a website on a server somewhere in the United States. What’s not real about this, exactly?

“I do what I do” because I don’t think I’m better than anyone, but my words can make life slightly better for someone else. Maybe a developer who would really like to see his dream come true and hours of coding turned into an app anyone can see and use. Maybe a reader who needs help with his computer. Maybe someone who was having a bad day, but suddenly felt inspired in reading about Steve again. I don’t think the Apple Community is better than other circles of people who share a common interest. But I do believe we are better human beings because of it, because of what we decide to do to make even the smallest dent in the universe.

It’s easy to lose motivation though. Because the Internet allows for these kinds of communications that don’t require a physical confrontation or debate face-to-face, it’s easy to lose track of a conversation, misinterpret someone else’s words, or think a reader is “hating you”. Not that “online fights” and controversies aren’t real. They are very much so. But even when I’m reading about the latest Gruber-Thurrot (or anyone, really) blogging face-off, I like to think if they ever met “in real life” they would grab a beer together, look back at their “Internet fights” and say “Oh, screw it – what do you think of the latest iPhone?” with the enthusiasm of two people who are genuinely excited and passionate about technology.

Because, ultimately, it’s about the people. Even when we write about Google or Apple or Twitter and we imagine these big, faceless corporations in glass buildings “somewhere in California”, we’re actually writing about big corporations in glass buildings “somewhere in California”. But made of people. Of ideas. Of passion and genius and willingness to run a business successfully, to spread innovation and collaboration, to provide services that weren’t possible before. To show up every day because “it’s worth it”. Are tech companies greedy? Sure they are. But you have to believe there’s still a genuine, intact spark of passion in their core values. Otherwise they wouldn’t be here. Greediness alone doesn’t get you anywhere.

Which brings me back to the Apple Community. It’s easier to see what I’m talking about with the “smaller guys”, the indie developers and the bloggers. It’s easier to get to know them, work with them, maybe grab a beer with them and show them pictures of my kids someday, too.

And that’s why I do what I do.

Crunch: Extract & Preview Resources of iOS Apps

Those who design and develop for iOS know how useful it can be to take a peek inside an application’s resources and see how other developers and designers chose to structure an app. This can be done by locating an app’s .ipa file in the OS X Finder, select the “Show Package Contents” menu, and start exploring the contents of what would otherwise be a normally synced app on your iPhone or iPad. Folks who do this on a regular basis also know that, by default, OS X doesn’t “normalize” iOS .png images – application images are optimized so iOS can load them faster, but their format isn’t entirely compatible with the Mac’s Finder, Preview, or QuickLook. Crunch, a new app by Pragmatic Code, aims at solving this issue with .png images by providing a beautifully streamlined interface to take a look inside an app when needed.

Obviously, the contents of an application are subject to copyright, and upon first launch Crunch will warn you that you shouldn’t share or copy images from someone else. Taking a look, however, is not a crime, and Crunch absolutely delivers on its promise to enhance the way you can explore an app’s resources on your Mac. I believe any developer or designer who tries Crunch will never go back to old Finder hacks and scripts to extract and preview iOS resources.

Crunch is capable of automatically detecting apps from your iTunes library and filtering them by platform – iPhone, iPad, or Universal. Crunch will also install a QuickLook plugin, so you’ll be able to see each app’s icon overlaying the standard .ipa file preview in the Finder and QuickLook windows. Once you’ve selected an app, you can hit Export, and Crunch will ask you where you’d like to save an app’s resources, and if you’d like to keep all files with their existing folder hierarchy, or only Retina-ready @2x image files. The latter option can be particularly useful to pinpoint images ready for the rumored iPad 3’s Retina Display found inside several Apple apps for iOS.

As I mentioned above, images will be normalized when exported – but you’ll need to have Xcode installed as Crunch uses a tool provided by Xcode to revert the optimization and make a .png Mac-ready.

Crunch does one thing very well, and I’m sure it can become an invaluable tool for anyone who designs and develops for iOS and wants to “know more” about apps and how they’re created, at least from a graphical standpoint. Crunch is only $9 via Pragmatic Code’s website.

Smile’s PDFpen for iPad Is A Powerful 1.0 Version

Released last night on the App Store at $9.99, PDFpen for iPad brings Smile’s popular PDF editing and annotating tool to iPad owners, sporting features that take advantage of the native functionalities offered by iOS 5, such as full iCloud integration.

I have played with PDFpen for a few hours, and I have to say I am impressed by the amount of polish and options that went into this first release. Whilst you obviously won’t find all the tools and menus from apps like Readdle’s PDF Expert in version 1.0 of PDFpen for iPad (PDF Expert reached version 3.2 yesterday), Smile’s latest app shows a promising future because of features it already comes with, such as iCloud storage across iOS and OS X or native Dropbox and Evernote integration via APIs.

I’ll start with the exporting options. Unlike several PDF management apps, PDFpen doesn’t stop at offering a standard “Open In…” menu that simply forwards a local document to other installed iOS apps; the app does that, too( and quite cleverly I might add, as upon exporting PDFpen asks you if you want to save a “document” with annotations editable by other apps, or a flattened copy), but it also directly integrates with Dropbox, Evernote, iDisk, Google Docs, webDAV and FTP. If you choose to export PDFs to Dropbox or Evernote, PDFpen will let you log in and pick a destination folder – personally, I’d recommend storing regular PDF docs in Dropbox, and those that you want to OCR in Evernote, as the service provides great search functionalities for this.

Sharing options can be accessed on a per-document basis from the upper toolbar’s sharing menu; alternatively, you can select multiple documents from the main screen and share them online (or locally, through WiFi Transfer and iTunes Copy). Overall, also considering PDFpen’s support for iCloud from day one, if you put strong emphasis on sharing options for your documents, I’d say you should strongly consider a PDFpen setup on your Mac and iOS devices.

When it comes to editing a PDF, as I said earlier PDFpen doesn’t sport all the options of a popular competitor such as PDF Expert yet, but credit where credit’s due – Smile has been supporting PDFpen for years and I’m sure features will come over time. Plus, it’s not like the app is underpowered in this first release – PDF Expert simply offers more because it’s been around longer. As with the Mac version, PDFpen lets you annotate documents with notes (which you can export separately), various shapes and arrows, images from the iPad’s Camera Roll and your own text. Images can be freely moved and resized on screen, whilst text can be entered with the keyboard, or through direct touch input. As you can see from the screenshots, the app supports different types of highlights and colors, with a toolbar allowing you to modify colors and font sizes, among other things. Personally, I’d like the developers to reconsider the organization of the toolbar menus, as I’ve sometimes struggled to find a particular option because it was too buried inside a popover menu with multiple choices. Perhaps contextual menus or a taller toolbar could help in this regard.

Text can be manipulated, too, either through boxes you can move on screen, or by dragging your scribbles around. What’s cool about PDFpen is that it lets you tweak the opacity/fill color/width parameters of any shape, as well as re-arrange any element in the back/front of other annotations on screen. And, obviously, if you need to digitally sign PDFs, PDFpen will let you do that as well by letting you save any annotation as a template you can reuse later.

PDF Expert’s editing toolbar and popup menu (above) Vs. PDFpen (below).

You may be wondering – how do PDFpen’s annotations compare to the competition? Pretty well, I’d say, except for some issues with compatibility across apps that, I assume, could also be due to different implementation techniques between developers. Highlights, notes and colors work fairly well, with colors and text styles accessible from a bottom toolbar or popover menus. What I’ve noticed is that PDF Expert is much more intuitive in editing annotations and highlights thanks to an enhanced iOS popup menu, whereas PDFpen can feel a little clunky in relying exclusively on the popover metaphor. Moreover, PDF Expert generally accepts any kind of PDF edited from other applications you throw at it, while I had PDFpen not properly recognizing highlights and shapes from some third-party PDF apps. Both solutions, however, exported PDFs (editable or flattened) to Preview and Acrobat just fine. I would say that PDFpen offers smoother animations and transitions (the sidebar with thumbnail previews is a personal favorite of mine) with an overall simpler approach to controls and annotations tools, whereas PDF Expert is obviously more mature because of its longer development cycle. I can’t comment on other apps, as PDF Expert is the only PDF editing app I’ve used regularly until today.

As far as my workflow is concerned, in spite of PDF Expert offering more features with an editing toolbar that I prefer, I think I’ll stick with PDFpen, for a couple of reasons. First is iCloud support, which I regard as a must-have these days for people serious about keeping the same set of documents always in sync between devices. Second, I like the idea of getting used to the same group of apps on my Mac and iOS devices – in case you don’t know, PDFpen is available on the Mac as well and it’s a really powerful app. PDF Expert doesn’t offer a Mac client, but it’s got an iPhone version; I, however, don’t read or edit PDFs on my iPhone. Last, PDFpen’s excellent export capabilities allow me to considerably streamline my iPad workflow when it comes to importing PDFs (from Dropbox, Papers, or PDF Converter), annotating them, and saving them for long-term storage either in Evernote or Dropbox. I’ve also recently bought a Doxie Go portable scanner from Amazon, and I can’t wait to test PDFpen with the Camera Connection Kit and direct Evernote uploads alongside Doxie’s software. This experiment will also prove how PDFpen can handle large libraries of files and how well the renaming/combining features can work when handling a lot of files.

At $9.99, PDFpen for iPad is a fantastic first version and I look forward to seeing what future updates will bring. Get the app here.

Evernote Working On Todo List App Following Egretlist Acquisition

During the past year, note taking/memory management service Evernote set out to build a platform around its services, which span the web, iOS devices, OS X and Windows through a set of cross-platform tools and native applications. The company launched Trunk, a unified showcase of third-party applications that integrate with the Evernote API, and updated its iOS and Mac offerings with richer user interfaces and new functionalities. Furthermore, Evernote acquired image annotating service Skitch and released an iPad version of it; they also launched four standalone Evernote-based apps: Food and Hello, for remembering meals and people, respectively; Clearly, to read web articles in an elegant format; Peek, to help students learn more through Evernote’s visual presentation.

Whilst it sounds fairly obvious for Evernote to be considering new platforms and opportunities to expand upon the concept of preserving human memory – a subject that offers itself to a broad range of implementations – Alexia Tsotsis over at TechCrunch shares some juicy details behind Evernote’s various acquisitions that led to the dedicated Evernote apps we see today.

As it turns out, Evernote CEO Phil Libin has confirmed the company purchased four startups in the past year alone: among those, Readable became Evernote Clearly, Notable Meals became Evernote Food and an another one, called Minds Momentum, was acquired in order to get the assets for an upcoming Evernote todo list application. TechCrunch doesn’t share any more details, however a quick Google search confirms that Minds Momentum was the company behind Egretlist, an iPhone app to manage todos based off Evernote that we reviewed here.

We wrote:

This isn’t an application meant to replace Evernote with a prettier interface, but rather complement it. Egretlist is strictly focused on managing to-do lists with your various notebooks. On the surface, that might pretty tame. But when you combine to-do lists with Evernote, suddenly the functionality becomes stellar. As you read in the real-estate example, being able to just sync not only with yourself, but others using Evernote’s service, makes for an always online, always updateable task-list not dissimilar to Basecamp to-dos and milestones.

Basically, Egretlist provided an effortless way to create todos and format them in a native interface that would, however, sync back to Evernote’s main client to make those todos readable, and possibly editable as well, from your desktop computers. Interestingly, Minds Momentum also developed another paid Evernote-based app, Egretlinks, which ran universally on the iPhone and iPad and allowed users to manage web clippings from their Evernote notebooks. Both Egretlist and Egretlinks haven’t been updated in months, the developers’ Twitter account is silent, and the website is still showing iPhone 3GS screenshots for the apps.

Evernote isn’t new to this kind of acquisitions. iOS text editor Essay, for instance, was bought by Evernote to power their iOS rich text editor and few people knew about it until the developer published a blog post.

From my perspective, it only makes sense for Evernote to look forward to revamping the todo management aspect of the service. Note taking and memory management often overlap with todo creation and completion these days, and Evernote’s built-in checklist/todo support is stripped down to minimal functionality without really offering a compelling way to add tasks and reminders. I’m first to admit I’ve used Evernote to remember things to do more than a couple of times in the past.

Minds Momentum’s acquisition, I believe, also plays well with Evernote’s plan in the long term. Rather than supercharging the main client with hundreds of features, Evernote has taken the ecosystem approach in choosing to offer a centralized service with a main general purpose client and several different standalone apps for more specific purposes. The Evernote app itself isn’t the proverbial Swiss army knife: the whole service is. Honestly, I don’t want the Evernote app to incorporate a text editor and a task management tool and food diaries, and it appears that the company seems to be thinking the same thing – nurturing an ecosystem can be much more profitable and rewarding (both for the company and its users) than feature creep.

I look forward to Evernote’s “upcoming” todo list application, just as I can’t wait to get my hands on a public version of the latest Mac beta (which adds some sweet improvements in the text editing UI) and refreshed iOS clients. Expect more Evernote news soon.

Adam Lashinsky’s Inside Apple Is Now Available For Purchase On The iBookstore

Adam Lashinsky’s new book Inside Apple is now available for purchase on the iBookstore and those who pre-ordered it can now download it. The book goes inside the secretive company, revealing a number of tactics, strategies and systems that has allowed Apple to “churn out hit after hit”.

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

Inside Apple is available on the iBookstore for $12.99 and is also available on Amazon. We’ll be publishing a full review of Inside Apple sometime in the coming week, so stay tuned for that. A full description of the book is available below the break.

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All The Statistics And Insights That Apple Revealed In Their Earnings Call

A few hours ago Apple released its Q1 2012 financial results and it saw Apple post its biggest quarter ever with revenue of $46.33 billion and see record sales of its Mac, iPhone and iPad product lines. We covered all the results in our Q1 2012 Results article earlier today so be sure to head over there if you haven’t already - it also includes a number of graphs that demonstrates Apple’s performance over the past 12 quarters and it paints a fascinating picture.

However, the earnings call itself is an interesting one hour, with Tim Cook (CEO) and Peter Oppenheimer (CFO) also answering a number of questions from select investors and analysts. In this Q&A section, a number of details are revealed - including additional statistics. We’ve re-listened to the call and have compiled the following post that highlights the more interesting aspects of this Q&A section and it is all below the break.

Further Reading:

MacStories: Apple Q1 2012 Results

MacStories: “Our Next Big Insight”

MacStories: More iPhones Than Babies Born Every Day

Apple’s Q1 FY12 Earnings Press Release

Audio Webcast of the Earnings Call

SeekingAlpha: Transcript of the Earnings Call

ReadWriteWeb: Apple’s Growth Rate Is Simply Incredible… And It’s Accelerating

Macworld: This is Tim: Apple’s CEO in his own words

Read more

More iPhones Than Babies Born Every Day→

More iPhones Than Babies Born Every Day

Matthew Panzarino for The Next Web:

The 37.04M iPhone figure divided out over the period of 98 days in the quarter gives us a slightly lower number at 377.9K sold every day, but it’s still higher than the world’s average birth rate which clocks in at 371K per day.

If those numbers are correct, and we believe that they are, Apple is now making iPhones at a rate that exceeds the amount of babies that humans produce on earth every day. This number is likely to be transient as the birth rate isn’t static and Apple’s first quarter normally gets a bump in sales from the Christmas shopping season which subsides in the second.

The iPhone’s sales numbers in Q1 2012 are absolutely amazing – imagine what will happen with the “redesigned” iPhone later this year when iPhone 4 customers will be looking for an upgrade.

Also: Wembley Stadium has a reported capacity of 90,000 people. To reach the 37 million units sold by Apple, each person in Wembley Stadium would have to carry 411 iPhones in his pocket. That’s how many iPhones Apple sold last quarter. [image via]

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“Our Next Big Insight”

From my iCloud overview in October, titled iCloud: The Future of Apple’s Ecosystem:

The problem Apple had to face in the past four years is that for millions of people iPhones and iPads have become substitutes to the PC. Over a third of iTunes Store content is now purchased on iOS devices, Apple’s Eddy Cue said at the Let’s talk iPhone media event last week. What started and was celebrated as the hub of the digital revolution became a burden for Apple as millions of customers began using iOS devices as their main devices. Apple was once again faced with a challenge: if people no longer want to use the hub and accept the trade-offs required to manage our digital lifestyle, where’s the new hub? And how will content be distributed in the ecosystem if there’s no visible hub to start with?

[…]

iCloud changes the way we interact with our devices. Ten years after the digital hub revolution led by the Mac and iPod, Apple’s ecosystem has evolved and turned into a variegate selection of notebooks, desktop computers, iPhones, iPods and iPads. iCloud goes beyond the simple function of a new digital hub: iCloud, built into iOS 5 and Lion, is the new soul of Apple’s hardware that unifies music, videos, photos, apps, books and documents. iCloud is a huge change for Apple’s ecosystem not just because of its new technology — it’s a new software paradigm that will deeply affect Apple’s devices and how we work with them in the next years. Ten years from now, when it’ll likely be time for another digital revolution, we’ll look back at 2011 and iCloud’s launch.

During today’s earnings call – in case you missed it, Apple today reported its biggest quarter to date – CEO Tim Cook seemed to agree with this vision. He said that “iCloud is more than a product, it’s a strategy for the next decade.”

What strikes me as remarkable about this statement isn’t the simplicity of the message alone, it’s how well it plays with Steve Jobs’ original Digital Hub strategy in retrospect. The way I see it, today’s comments from Cook about iCloud declared the historic Digital Hub officially dead, yet sounded amusingly familiar at the same time. That Apple is a product company that also happens to do business with services isn’t new – but listening to Tim Cook and Peter Oppenheimer discussing the results, the future projections, the customer feedback and overall strategy in a single conference call is enlightening in a way it provides insight into Apple’s core values. Products matter, but what customers expect to find around a product is equally important – the ecosystem matters. Every recent move from Apple can be seen as part of the iCloud big picture: the 4S with an amazing camera that shoots photos that are backed up online; iTunes Match and its cloud-based music library; content deals for Apple TV; iBookstore and Textbooks that are backed up to your iCloud account. And when you think about it with today’s numbers in mind, it all starts to make sense not just from a conceptual standpoint, but from a business perspective as well.

Apple customers are willing to pay for a superior user experience through a solid ecosystem. And Apple is betting on that.

The “strategy for the next decade” that we’re covering today is what, I believe, the majority of users will see as the operating system in 10 years. And if you need a quick recap as to why Apple moved on from the Digital Hub, let Steve remind you.

“We’ve got a great solution for this problem. And we think this solution is our next big insight. Which is we’re going to demote the PC and the Mac to just be a device. Just like an iPhone, an iPad, or an iPod touch. And we’re going to move the Digital Hub – the center of your digital life – into the cloud.”