Apple aired a new commercial as part of their “If it’s not an iPhone, it’s not an iPhone” campaign, this time focusing on the device’s camera for photos and videos.
The entire ad showcases full-screen photos and videos taken on the iPhone 6, noting that “every day, millions of amazing photos” are shot with iPhone. Unlike otherads in the campaign, there’s no mention of third-party apps – just the iPhone’s camera and animations generated by photos and videos. Previously, Apple had featured iPhone photography with the “Shot on iPhone 6” initiative, which was later expanded to ads, films, and billboards across the world.
You can watch Apple’s latest iPhone commercial below.
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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Dialog, a show where creativity meets technology.