Posts tagged with "iPhone"

Apple Updates a Power Adapter for the EU and Vietnam and Drops the Price of Its Polishing Cloth

The Magic Keyboard isn’t the only accessory Apple updated today. As Juli Clover reports for MacRumors, the 40W Dynamic Power Adapter that can charge up to 60W was also updated for users in Europe and Vietnam:

The updated variant of the power adapter has a retractable two-prong design. The prongs pop back into the power adapter’s enclosure, making it easier to tuck into a bag or a pocket. Apple previously debuted a standard U.S. variant in September 2025 alongside the iPhone 17 models, and a type G plug version in November 2025.

At this price, why not buy two?

At this price, why not buy two?

Plus, as Chance Miller covered for 9to5Mac, there’s a new Apple Polishing Cloth. It’s not clear whether the new cloth is different from the one that came before it, but in one respect it’s a big improvement. The updated Polishing Cloth has dropped in price to $9 from $19. In a world of high-priced memory and storage, I’ll take the pricing wins where I can get them.


Apple Upgrade Trades Ownership for Lower Monthly Payments

Apple has revealed its new hardware leasing program called Apple Upgrade, which is being offered in collaboration with Klarna. This is Apple’s pitch:

Introducing Apple Upgrade, a new way to always have the Apple products you love. Lease a new iPhone, iPad, Mac, or Apple Watch with pocket-friendly payments and terms that work for you. Then easily upgrade to something new at the end of your lease, and return your current device. It’s that simple.

That pitch comes with a footnote that includes other details worth considering:

  • The program is U.S. only (excluding U.S. territories).
  • You need to be a U.S. resident who is at least 18 years old, or whatever the legal age is where you live.
  • There are eligibility and credit approval requirements and you must have a credit or debit card and an Apple ID.
  • When a device is returned, it must be in good condition or damage fees will be assessed.
  • Upgrades require a new lease subject to whatever eligibility and credit requirements apply at that time.
  • For iPhones, you have to have a carrier and can’t use a prepaid plan.
  • The program isn’t available for refurbished devices or through the Apple Employee Purchase Plan, corporate Employee Purchase Plans, Apple at Work, Government, Education, or Veterans and Military Purchase Programs.

Okay, so maybe it’s not “that simple” after all.

The program is available for the iPhone, iPad, Mac, and Apple Watch product lines. For the iPhone, monthly payments start at $17.99 for an iPhone 17e and start at $34.99 for an iPhone 17 Pro Max, for leasing periods of either 12 months or 24 months.

For iPads, the starting prices range from $12.99/month to $24.99/month, Macs range from starting prices of $24.99/month to $48.99/month, and the Apple Watch ranges from starting prices of $11.99/month to $47.03/month. But again, these are just starting prices. You can configure a fully loaded 16-inch MacBook Pro that is just under $230/month, and it won’t include AppleCare.

As a point of comparison, under the current program that is being discontinued, I pay $69.50/month for an iPhone 17 Pro Max, but I have a 512GB model, so my lease price for the same phone would be $40.83/month, significantly lower, but keep in mind that doesn’t include AppleCare+, which would add $13.99/month or $139/year for that iPhone. On a monthly basis, that puts a new iPhone 17 Pro Max with 512GB of storage and AppleCare+ at just under $55/month. Still a superior deal, but not nearly as good as the landing page might initially lead you to believe.

At the end of your lease you’ll have six months to decide to return the leased device, during which you’ll continue to make monthly payments, or pay a fee equal to the difference between the original purchase price and your lease payments to buy it outright. Your other option is to enter into a lease for a new device. If you return your leased device in poor condition, Klarna will charge you a damage fee. You can also terminate your lease early if you pay the remaining lease payments in full plus any taxes and fees.

If you lease accessories for your device, those don’t have to be returned. Why? Presumably because they have no value to Apple or Klarna.

Of course, if you have a device to trade in, that monthly figure could be significantly reduced. If I had the iPhone 16 Pro Max I had last year to trade in and leased a 17 Pro Max for 12 months, my monthly payments would be under $1. However, keep in mind that once you’re on the leasing train, you no longer own your iPhone, so future upgrades won’t reduce your payments the next time you swap your device for a new model. If you don’t own it, the value isn’t yours to trade in.

If you’re on the existing iPhone Upgrade Program like me, it’s being discontinued, but Apple has a transition offer for you. The old program spread payments over 24 months with the option to turn in an iPhone for a new one after 12 months. That’s not changing. If you’re paid in full on your first 12 months of an iPhone, you can sign up for the new program, get a new iPhone, and return your old iPhone to Apple, which will close your old account but won’t reduce your lease payments. You’re not obligated to join the new leasing program, though. You can also trade in your old iPhone, ending your finance contract, and buy a new full price iPhone.


As you may have figured out by now, I’m not a fan of this program, though I expect it will be successful.

Apple products, like all consumer electronics, are getting more expensive every day. The monthly payments on a leased device look very attractive compared to the pay-up-front price. For years, car leases have induced people into monthly payments that can become a burden when their financial situation changes. Now the same will be true of iPhones, iPads, Macs, and Apple Watches.

Maybe as a practical matter this program isn’t that different from the old financing program, but at least there, you owned your device at the end and could just keep using it indefinitely. With the new program, that’s not an option. When your lease is over, you’re empty-handed and faced with leasing again, buying out the lease, or buying at full price with no trade-in, which is objectively worse.

Ultimately, Apple isn’t responsible for customers’ bad financial decisions, but this program feels like Apple is putting its customers in harm’s way.


Apple Raises Prices Across Most of Its Product Lines

Apple raised the prices of Macs and other products across the board today. For entry-level Macs, the increases are mostly $100–$200. However, if you want a MacBook Pro or Mac Studio with lots of memory and storage, it’s going to cost you dearly. Prices were also raised on the iPad, Vision Pro, Apple TV, HomePods, and many items sold through Apple’s refurbished store.

This should come as no surprise to anyone, but it’s painful just the same. Last week, Tim Cook told The Wall Street Journal that price increases were coming without getting into specifics. Apple was able to hold the line on prices for several months, even while smaller gadget and computer makers raised their prices or canceled products altogether.

What’s happening is simple macroeconomics. Demand for memory and storage is vastly outstripping supply, largely due to the insatiable appetite of data centers that power AI services. That demand shows no signs of waning, and supply isn’t as simple as turning a knob to 11. There just aren’t that many makers of memory chips and SSDs, and bringing new plants online to manufacture takes years and billions of dollars.

For now, the price of iPhones has been left alone. Some may see that as a silver lining, but I suspect all it means is that Apple has enough prebuilt inventory to get to September, when new iPhones are announced. Apple Watch and AirPods prices remain the same, too.

Could Apple have avoided this? I doubt it. The magnitude and speed of the price increases and the projected duration are beyond what any reasonable company could or would plan for.

That said, I do think the situation will get better with time, again because of macroeconomics. The increases may preserve Apple’s margins, but it’s going to reduce the number of customers who can afford its products. Margins only equate to profits if you have customers willing to pay for your product. So with time, if the data center demand slackens or new chip capacity comes online, prices will improve. Just don’t expect that anytime before 2027 or 2028 if current projections are to be believed.



Apple Releases Watch Band, Watch Face, and Wallpapers to Celebrate Pride Month

Source: Apple.

Source: Apple.

Apple has released its annual Pride Collection, including a new Apple Watch Pride Edition Sport Loop band, watch face, and iPhone and iPad wallpapers celebrating LGBTQ+ communities.

The commemorative Sport Loop uses 11 colors of nylon thread that blend the colors together in a unique way. As Apple’s press release puts it:

The intricate weaving blends one color into the next, creating depth and movement across the band. The resulting design is joyful and vibrant, showcasing a full spectrum of colors that reflect the unique identities that shape LGBTQ+ communities worldwide.

Source: Apple.

Source: Apple.

The watch face and wallpapers share a similar style of gradient strips of bright colors radiating out from the watch face’s analog clock design and in vertical strips on the wallpapers.

As usual, Apple’s designers have done great work with the band, watch face, and wallpapers. There’s a vibrancy and energy to them that brings them to life.

The Apple Sport Loop is available to order today online and in the Apple Store app for $49 and will be in retail stores later this week. The watch face and wallpapers will be available as soon as the 26.5 releases of watchOS, iOS, and iPadOS are released to the public.


David Pogue Tells the Origin Story of the iPhone in Wired’s Excerpt of His Upcoming History of Apple

Source: Apple.

Source: Apple.

David Pogue’s Apple: The First 50 Years is set to be published in a week, but today, Wired has an excerpt about the origins of the iPhone. It’s a fascinating story that I’m sure most readers know, but Pogue’s excerpt contains a wealth of details and quotes from those who were there that does an excellent job of putting the events in context.

One of my favorite parts covers the prototyping of multi-touch years before the iPhone was released:

In late 2003, Apple commissioned FingerWorks to build a bigger version of their multi-touch pad: 12 x 9.5 inches, a better approximation of a computer screen’s size. Kerr’s team set up a test rig in the design studio of Infinite Loop 2. They mounted an LCD projector on a tripod, shining directly down onto the trackpad. They taped a sheet of white paper over it so that the projector’s image—generated by a nearby Power Mac—would be bright and clear. Then the fun began: developing ways to interact with the on-screen elements. You could slide a finger to move an icon in the projected image. You could spread two fingers apart to enlarge a map or a photo. Using both hands, you could tap, move, and stretch objects. It was magical.

If Wired’s excerpt today is any indication of the rest of the 600-page book, it should be a great read.

David Pogue’s Apple: The First 50 Years is set to be released on March 10, but it can be preordered now in the Apple Books app, from Amazon, and from other retailers.

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Apple Unveils iPhone 17e

Alongside the M4 iPad Air, Apple has announced the iPhone 17e. Apple’s budget smartphone model features the A19 chip, the C1X cellular modem (which Apple says is 2× faster than the 16e’s C1), and a 48MP Fusion Camera, and it starts at $599.

Kaiann Drance, Vice President of Worldwide iPhone Product Marketing, is quoted in Apple press release as saying:

iPhone 17e combines powerful performance and features our users love at an exceptional value, making it a compelling option for customers looking to upgrade to the iPhone 17 family. We know our customers want a product that will last, and iPhone 17e delivers just that. With A19 for incredible performance, double the entry storage, a smarter camera system, and enhanced durability, iPhone 17e is designed to stay fast, secure, and valuable for years to come.

The iPhone 17e also includes Apple’s Ceramic Shield 2 to protect the front of the device, an improved anti-reflective coating, and IP68 water resistance. The OLED display measures 6.1” diagonally and can achieve up to 1200 nits of peak brightness when using HDR. We’ve seen the A19 before, but as a refresher, it’s a 6-core, 3-nanometer process chip with a 4-core GPU with Neural Accelerators and a 16-core Neural Engine.

The camera is Apple’s 48MP Fusion camera with a 2× cropped telephoto mode. The camera can take 48MP images but defaults to 24MP. Other familiar camera features are available, too, including Night mode, the latest generation of Apple’s HDR processing, and Portrait mode.

Unlike the iPhone 16e, the 17e also supports MagSafe and Qi2 wireless charging at up to 15W. When used with a 20W or more wired charger, the 17e will fast-charge, too, filling the battery to 50% in about 30 minutes.

The iPhone 17e, which can be ordered beginning March 4, starts at $599 with 256GB of storage and comes in black, white, and soft pink matte finishes, with the option to upgrade to 512GB of storage. Deliveries and in-store availability begin March 11.


Awake: A Considered, Effective Alarm for Chronic Snoozers

Waking up on time is a quintessential human problem. Over the years, we’ve come up with all kinds of solutions, from ringing analog clocks to flashing lights to motorized digital clocks that roll away from our bedsides as they chime, forcing us to get up and find them to turn them off. But what if there was a way to use a device you already have – your phone – to help you break the habit of snoozing and actually get out of bed when you’re supposed to?

That’s what unorderly, the team behind the day planner app and App Store Awards 2025 finalist Structured, have set out to do with their new alarm app Awake. Built on the newly introduced AlarmKit API, which gives third-party alarm apps the same level of system access as Apple’s Clock app, Awake takes a comprehensive approach to setting alarms that’s meant not only to wake you up but to help you feel more alert and prepared for the day when you do.

If you’ve ever used Structured before, you’re aware of how deeply the unorderly team considers every element of their work, from the color scheme to the fine details of editing events, to make tools that are both elegant and powerful. I’m happy to report that the same level of care is reflected in Awake, both in its design and in the balance of simplicity and customization it offers.

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