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Posts tagged with "iPhone"

Apple’s September 14, 2021 Keynote: By the Numbers

As usual, Apple sprinkled facts, figures, and statistics throughout the keynote today. Here are highlights of some of those metrics from the event, which was held online from Apple Park in Cupertino, California.

iPhone 13 Lineup

iPhone 13 and iPhone 13 mini

  • 28% brighter display
  • 800 nits outdoors
  • 1200 nits peak brightness for HDR content
  • The A15 Bionic has 15 billion transistors and 6 cores, 2 high-performance and 4 efficiency cores, making it 50% faster (than the competition)
  • 4-core GPU that’s 30% faster
  • 16-core Neural Engine that handles 15.8 trillion operations per second
  • The Wide camera has a 12MP sensor, 1.7 µm pixels that gather 47% more light, a ƒ/1.6 aperture, a 7-element lens, and a 26mm focal length.
  • The Ultra Wide lens has a 12MP, a ƒ/2.4 aperture, 13 mm focal length, 5-element lens, and 120-degree field of view
  • The iPhone 13 mini gets 1.5 and the iPhone 13 gets 2.5 more hours of battery life than the iPhone 12 models they replace.
  • Storage is available in 128 GB, 256 GB, and 512 GB

iPhone 13 Pro and iPhone 13 Pro Max

  • 50% faster graphics
  • 1000 nits peak outdoor brightness and 1200 nits peak brightness for HDR content
  • 10 - 120 Hz screen refresh rate
  • Telephoto camera has a 77mm focal length and 3x optical zoom
  • Ultra Wide camera has ƒ/1.8 aperture, 6-element lens, and 92% better performance in low light
  • Wide camera has ƒ/1.5 aperture, 1.9 µm pixels, and up to 2.2x improvement in low light
  • The iPhone 13 Pro gets 1.5 and the iPhone 13 Pro Max gets 2.5 more hours of battery life than the iPhone 12 models they replace
  • Storage is available in 128 GB, 256 GB, 512 GB, and 1 TB
  • .25 mm thicker than the iPhone 12 Pro models and slightly heavier

iPads

iPad mini

  • 40% faster CPU
  • 80% faster GPU
  • 8.3” display
  • 500 nits of screen brightness
  • 2x faster machine learning
  • 10x faster data transfers with USB-C
  • 5G delivers up to 3.5 Gbps download speeds under ideal conditions
  • 12MP camera with ƒ/1.8 aperture
  • 20W power adapter
  • .31” shorter than the mini it replaces and very slightly lighter

10.2” iPad

  • 20% faster
  • 3x faster than the top-selling Chromebook
  • 6x faster than the leading Android tablet
  • 12MP camera with 122-degree field of view

Apple Watch

  • 40% thinner borders
  • Up to 70% brighter in low power mode
  • WR50 water resistance
  • 33% faster charging than Series 6

You can follow all of our September Apple event coverage through our September 2021 event hub, or subscribe to the dedicated RSS feed.


The New iPhone 13 Lineup: The MacStories Overview

Today, Apple debuted its iPhone 13 lineup consisting of four new models:

  • iPhone 13 mini
  • iPhone 13
  • iPhone 13 Pro
  • iPhone 13 Pro Max

Similar to the iPhone 12 family of devices, the iPhone 13 and 13 mini are the more affordable options, while the two Pro models add premium features at a premium price. All four devices share the A15 Bionic processor, 5G networking, camera updates, MagSafe, and more.

Also, all four devices will be available for pre-order this Friday, September 17th, with availability beginning one week later on Friday, September 24th.

Here’s a complete overview of everything new coming to the iPhone 13 lineup.

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FaceTime’s Audio and Video Take a Leap Forward With Apple’s Upcoming iPhone, iPad, and Mac OS Updates

FaceTime has been a centerpiece feature across all of Apple’s platforms for a long time. However, with the pandemic, it became more important than ever, playing a critical role in the way friends and family have stayed connected. Of course, FaceTime isn’t the only way have kept in touch. The app had plenty of competition from Zoom, Skype, and other services.

So, it’s not surprising that this year’s FaceTime updates focus on fundamentals like audio and video quality and making the app available outside of Apple’s ecosystem, allowing it to compete better with other services. Nor is it surprising that Apple announced SharePlay, which won’t ship until later this fall, so friends and family who can’t be together can still enjoy synchronized group activities like watching a video or listening to music. I’m skeptical that SharePlay will be the hit that Apple’s marketing suggests the company hopes it will be, but even putting SharePlay aside, the app is getting some major improvements that I think everyone will appreciate, so let’s dig in.

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Apple Releases Remix Sessions, Sound Packs, and Producer Packs for GarageBand on the iPhone and iPad

Source: Apple.

Source: Apple.

Today, Apple announced Sound Packs for GarageBand for iOS and iPadOS from artists and producers that allow users to remix hit tracks from Dua Lipa and Lady Gaga and create their own music, using hundreds of loops and sounds from producers that include Boys Noize, Mark Lettieri, Oak Felder, Soulection, Take A Daytrip, Tom Misch, and TRAKGIRL.

Apple VP of Worldwide Product Marketing Bob Borchers explained that:

GarageBand continues to be a catalyst for music creation — making it easy for novices to get started and for seasoned pros to develop their ideas on the go. For this update, we’ve collaborated with an incredible group of artists and producers to give musicians an amazing collection of new sounds to play with, and we hope even more people will be inspired to tap into their creativity and start making music in GarageBand.

Source: Apple.

Source: Apple.

The Remix Sessions feature Break My Heart by Dua Lipa and Free Woman by Lady Gaga and allow users to remix the tracks using GarageBand’s built-in tools. Apple is also releasing seven Producer Packs from big names in music production. According to Apple’s press release:

Each Producer Pack is bursting with hundreds of royalty-free loops, beats, instruments, drum kits, synth patches, and samples that embody the sound and vibe of each producer. And in-app videos feature each producer offering words of encouragement to beginners, as well as insights into their creative process.

Source: Apple.

Source: Apple.

One of the Producer Packs will serve as a companion piece to an upcoming docuseries with producer Mark Ronson called “Watch the Sound With Mark Ronson.” The TV+ series, which Apple says “explores and celebrates the intersection of music and technology,” will let GarageBand users create music using sounds inspired by the series.

I’m a little surprised that the Mac version of GarageBand isn’t part of Apple’s announcement today, but I love these sorts of add-ons to apps like GarageBand. This content allows fans of artists and producers to work with the same raw materials they do to come up with remixes and original music that express their personal tastes using a tool that is very approachable and fun.


Apple Captured in a Single Email Message

Matthew Panzarino writing at TechCrunch breaks down an email message between Steve Jobs, Bertrand Serlet, Scott Forstall, and others that documents the moment the App Store was born. Here’s the message:

The email captures an important moment in Apple’s history, but as Panzarino explains, it’s also an important lesson in effective leadership:

All in all, this exchange is a wildly important bit of ephemera that underpins the entire app ecosystem era and an explosive growth phase for Internet technology. And it’s also an encapsulation of the kind of environment that has made Apple an effective and brutally efficient company for so many years.

It’s also fascinating to learn how soon after the iPhone’s debut the call was made to let third-party apps onto the platform:

Though there has been plenty of established documentation of Steve being reluctant about allowing third-party apps on iPhone, this email establishes an official timeline for when the decision was not only made but essentially fully formed. And it’s much earlier than the apocryphal discussion about when the call was made. This is just weeks after the first hacky third-party attempts had made their way to iPhone and just under two months since the first iPhone jailbreak toolchain appeared. 

Apple is far larger today than it was in 2007, but it was by no means small then either. The sort of ruthlessly efficient decision-making on display in Serlet and Jobs’ interaction is a lot easier for startups with a handful of employees, which makes it notable for a company of Apple’s size in 2007.

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MindNode for iPad and iPhone Adds Editable Outline Mode

First seen in the mind mapping app’s Mac version earlier this year, MindNode has added an editable outline mode to its iPad and iPhone versions. I was impressed with MindNode’s editable outline mode on the Mac, and I’m happy to report that the iPad and iPhone versions are every bit as good. The app’s editable outline takes advantage of the iPad and iPhone’s unique features to provide the same useful alternative perspective on your mind map that the Mac version offers.

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Apple Releases New App Tracking Transparency Video

Apple has released a new video in its ongoing ‘Privacy. That’s iPhone’ campaign titled ‘Tracked.’ The latest spot starts with the lead character purchasing a coffee and then being followed around all day by a growing crowd of people that intrude on his privacy. Back home at the end of the day, the protagonist is prompted by his iPhone to ‘Ask App Not to Track’ or ‘Allow’ tracking, and as soon as ‘Ask App Not to Track’ is chosen, the mob of people crowding his apartment pop like balloons, disappearing in puffs of smoke.

Privacy isn’t an easy thing to depict visually, and no doubt, someone will take issue with aspects of the way the video portrays app trackers, but I enjoyed it. The video is entertaining, but it’s also useful to anyone who doesn’t realize how intrusive cross-app and website tracking can be.

This isn’t the first video released in the series. Late last month, Apple released ‘App Tracking Transparency’, which explains how the iOS 14.5 feature works. Earlier this year, the company also released ‘A Day In the Life of Your Data,’ a case study with real-world examples of what app trackers can do.


Reflector 4 Updated with Modern UI and M1 Mac Support

Reflector 4, an app for mirroring iPhones, iPads, and other devices to the Mac, has been updated with a new design, M1 Mac support, and new onscreen device frames. Whether you’re making screencasts, demoing apps for a group, or in a classroom environment, Reflector lets you wirelessly transmit your device’s UI to your Mac and record it too. In addition to mirroring iPhones and iPads, which is what I did in my testing, you can also mirror Android, Windows, and Chromebook devices. Think of it as Apple TV and Chromecast’s mirroring and streaming features all on a Mac, thanks to this one simple menu bar app.

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Apple Announces Partnership with (RED) to Combat HIV/AIDS and COVID-19 and Highlights Its PPE Donations in Zambia

Apple announced today that it is expanding its partnership with (RED), a relationship that spans fourteen years and has raised nearly $250 million to fund HIV and AIDS programs around the world, offering prevention, testing, and counseling services.

The COVID-19 pandemic has disrupted HIV/AIDS programs around the world, so earlier this year, Apple’s (RED) contributions were redirected to the Global Fund’s COVID-19 Response to mitigate the impact of COVID-19 on HIV/AIDS programs.

According to Apple’s press release:

These funds have allowed for additional contact tracing in South Africa, helped secure critical personal protective equipment (PPE) for health workers and emergency medical equipment in Ghana, and enabled the purchase of motorbikes to deliver HIV treatment to local communities that have been unable to seek in-person health services due to COVID-19. Apple also donated millions of PPE units to the Ministry of Health in Zambia, including both surgical masks sourced from its supply chain and face shields designed and produced by Apple.

The PRODUCT(RED) iPhone 12 and Apple Watch Series 6.

The PRODUCT(RED) iPhone 12 and Apple Watch Series 6.

Apple’s support of (RED) continues this year with donations of 100% of all eligible proceeds from PRODUCT(RED) devices to the Global Fund’s COVID-19 Response through June 30, 2021. The company will also donate $1 of every purchase made using Apple Pay on apple.com, or in the Apple Store app or an Apple retail store through December 7, 2020.

Apple is working to raise awareness of World AIDS Day too with red logos and window displays in retail stores, features on the App Store, tie-ins with Apple Music and The Ebro Show on Apple Music 1, and a special Watch Now collection in the Apple TV app.

A Zambian healthcare worker wearing an Apple-produced face shield.

A Zambian healthcare worker wearing an Apple-produced face shield.

Separately, Apple issued a press release about its donation of PPE to healthcare workers in Zambia to help them combat COVID-19 and HIV. Working with Zambia’s Ministry of Health, Apple donated:

millions of units of personal protective equipment (PPE) to the Ministry of Health in Zambia. That includes both surgical face masks Apple sourced from its supply chain as well as face shields designed and produced by Apple.

As the press release explains, the donations have protected front-line healthcare professionals and provided patients with the confidence to continue their treatments for HIV.