Josh Raab, reporting for Time:
Following last year’s Shot on iPhone 6 campaign, Apple is bringing back the concept for the iPhone 6s.
The new ad campaign features 53 images from 41 amateurs and professional photographers from around the world.
While the previous campaign included a variety of photographic subjects – from landscapes to extreme close-ups – this time, Apple has put the focus on portraits, most of them photographed in subtle, everyday moments.
Some great shots in this updated campaign for the iPhone 6s. Billboards have started going up around the world today – I assume a new World Gallery webpage is launching soon, too.
I'm so SO honored, excited and humbled! https://t.co/FOfs7Gz6OC
— Erin Brooks (@erinrbrooks) January 31, 2016