Posts tagged with "iphone 5"

Apple Airs New iPhone 5 Commercials: “Turkey” and “Orchestra”

Just in time for Thanksgiving, Apple aired two new iPhone 5 commercials today. Both commercials feature voiceover by Jeff Daniels as in the first run of iPhone 5 commercials aired after the device’s launch.

The first ad, aptly named “Turkey” focuses on Photo Stream. Using Thanksgiving as a background theme for taking family photos with an iPhone, the ad explains how Photo Stream lets you share the photos you want, with just the people you want. Jeff Daniels also shows his appreciation for pie at the end of the ad.

Orchestra is a little more peculiar. Apple wants to explain the iPhone’s background noise cancellation, which is made possible by an improved microphone design and audio system. The voice asks the director of an orchestra to lower the volume, which is similar to what happens to background noise when you make a phone call with the iPhone 5. It’s a clever and funny comparison.

Excuse me maestro? Bring it down please. Better. That’s what happens to background noise when you’re making a call on this. This microphone here picks up the sounds around you and helps turn them down. So when the world gets noisy, calls sound better.

Both ads are now available on Apple’s YouTube channel, and we’ve embedded them below. Read more

Why The iPhone 5’s Low-Light Boost Mode Is Awesome

Last week, developer Jim Rhoades noted on his blog how, with the iPhone 5 on iOS 6, third-party developers could access a new “low-light boost” mode for the camera. Through new APIs made available in the SDK, developers can take advantage of low-light boost to enable users to shoot better photos in low-light conditions – which, in fact, was one of the features Apple mentioned at the iPhone 5 keynote.

By shooting at speeds of ISO 3200 (instead of ISO 800), low-light boost increases light sensitivity at the cost of increased noise. You will “see” more, but the photo will be more noisy.

Developers quickly went back to work to add low-light boost to their apps. And today, tap tap tap released an update to Camera+ which, unsurprisingly, adds low-light boost mode for the iPhone 5. Read more

iPhone 5 Display Vs. Spectroradiometer

iPhone 5 Display Vs. Spectroradiometer

According to Apple, the iPhone 5 offers 44% more color saturation than the iPhone 4S. Jeff Yurek of dot color decided to put the claim under direct scientific inspection, and found out (through a spectroradiometer) that, indeed, the display is remarkably improved.

The 44% more color claim for the iPhone 5 is the same claim Apple made for the new iPad. As with the iPad, increasing the color performance of the iPhone 4S by 44% of NTSC 1953 gamut, measured using the CIE 1931 color space, would result in color saturation matching the sRGB color standard. Using these standards as the goal posts, we measured the iPhone 5 at 70% of NTSC 1953 in CIE 1931, a 39% increase from the iPhone 4S, which measured at 50%. That’s 5% less of an improvement than Apple’s 44% claim and just 99% of sRGB (measured against the sRGB primaries). While 5% less might seem like a big deal, getting to 99% of sRGB is a major feat and will result in tremendously noticeable color improvement in the phone. Additionally, color filters are notoriously difficult to manufacture.

I am no display expert, but from personal experience I can say I see a definite improvement of blues and greens on the iPhone 5. Just by looking at the App Store, Phone, and Messages icons on an iPhone 5 and iPhone 4S, you can see that the colors are more vivid and “real” on the new device. Yurek’s scientific measurements put this into better context with factual evidence.

Also worth linking is the photo set of retinal neuroscientist and photographer Bryan Jones. He took macro shots of the iPhone 5 and iPhone 4 to compare color quality, then put them both under a microscope to take a look at the pixels. Check out his results here.


Apple Airs First iPhone 5 TV Ads: “Physics”, “Cheese”, “Thumb” - Plus “Ears”

Today, Apple aired the first official iPhone 5 commercials. Available both on YouTube and Apple’s website, the TV ads focus on some of the marquee features of the iPhone 5.

“Physics” focuses on the design of the iPhone. It asks how’s it possible that the iPhone can be bigger, but also smaller – referring to the bigger screen of the device and its thinner form factor.

There are laws to physics, right? So explain this, how can something get bigger, and smaller? There’s more of it, and less of it. Well, I guess the laws of physics are more like, general guidelines.

“Cheese” is about Panorama. The ad shows a man trying to take a picture of a group of kids in costumes, using the iPhone’s Panorama functionality (which is not exclusive to the iPhone 5) to capture the whole group.

Every picture tells a story, of course some stories are bigger than others.

OK, guys here we go, everybody say Cheeeeeeeeeeeeeee…[breathes in]…eeeeeeeessssseee.

Got it!

The last one, “Thumb” is, again, about the iPhone’s screen, but this time from a user’s perspective. It tries to convey the message that, in spite of the taller screen, the iPhone’s display is still usable with one thumb, because Apple used “common sense” to make it bigger, but not too big.

Your thumb, it goes from here, to here. This bigger screen goes from here, to here. Now that’s either a, an amazing coincidence, or b, a dazzling display of common sense. Pretty sure its the common sense thing.

The three ads are available on Apple’s website and YouTube channel. We have embedded the YouTube versions below.

Update: Apple also posted an additional “Ears” ad for the new EarPods. The ad repeats the same message Apple explained at the iPhone 5 keynote – human ears are all different, and headphones should consider these differences.

Ears are weird. I dunno what shape that is, but its not round. So why would headphones be round? They should be shaped like this. Ear shaped. You know, so they fit in your ears.

According to initial speculation on Twitter, it appears the voiceover for the ads was done by Jeff Daniels, currently starring in the HBO show “The Newsroom”.
Read more

Great iPhone 5 Wallpapers

One downside of Apple changing the size of the display on the new iPhone is that all your iPhone wallpapers no longer fit properly without being stretched. Whilst Apple has included some new default wallpapers and made them all in the new iPhone 5 resolution, sometimes you just want a bit more choice. Thankfully quite a few people have already done the work to recreate their wallpapers for the new 1136 x 640 resolution of the iPhone 5. We had a bit of a search and found these collections and individual wallpapers that you might enjoy.


Individual Wallpapers

If you’ve made some iPhone 5 wallpapers or know of some other great ones we missed, let us know by tweeting us at @macstoriesnet.

iPhone 5: First Thoughts And Random Impressions


When you first pick up the iPhone 5, your hand immediately contours to the same grip it’s become accustomed to with your previous iPhone. This is no small achievement. Despite how much thinner, lighter, and taller the 5 is than any previous iPhone, it still feels unmistakably like an iPhone; simultaneously something brand new and, by this point, instinctually familiar. Read more

iPhone 5 Lines Around The World

As the iPhone 5 begins its international rollout, lines have begun forming at Apple retail stores in preparation of tomorrow’s launch.

The iPhone 5, announced at a media event on September 12, will go on sale tomorrow at 8 am in nine countries: US, Canada, UK, France, Germany, Australia, Japan, Hong Kong, and Singapore. The iPhone 5 is a major upgrade from the iPhone 4S: it features a taller, 4-inch screen, a faster processor, an improved camera, better audio, and a thinner, lighter design with an aluminum back and glass inlays. Apple launched online pre-orders for the device last Friday, and in the first 24 hours the iPhone 5 topped two million pre-orders.

As we’ve done for every recent Apple product launch, we’re collecting some of the best photos and videos of customers waiting in line at their Apple stores. We’ll be updating this post throughout the next 24 hours; come back later for the latest updates and photos from around the globe.

If you want to send us photos or videos from your local Apple store, send us an email at: tips at

Read more

Apple: Two Million iPhone 5 Pre-Orders In First 24 Hours

With a press release, Apple announced that the iPhone 5 topped two million pre-orders in the first 24 hours. The new device has doubled the record previously set by the iPhone 4S, which set 1 million pre-orders in the first 24 hours.

Apple has been doubling pre-orders for new iPhones every year: in 2010, the iPhone 4 saw 600,000 pre-orders in the first 24 hours, the iPhone 4S saw over 1 million, and, now, the iPhone 5 is seeing over 2 million in the same timeframe.

Apple today announced pre-orders of its iPhone 5 topped two million in just 24 hours, more than double the previous record of one million held by iPhone 4S. Demand for iPhone 5 exceeds the initial supply and while the majority of pre-orders will be delivered to customers on September 21, many are scheduled to be delivered in October. iPhone 5 is the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*—all while delivering even better battery life.**

“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

Last weekend, Apple said that it was blown away by the success of initial pre-orders, and this morning U.S. carrier AT&T confirmed the iPhone 5 has been the most successful device (in terms of pre-order numbers) to date. Pre-orders for the iPhone 5 began in the initial launch countries (US, Canada, UK, France, Germany, Australia, Japan, Hong Kong, Singapore) on Friday, September 14th, for a release set on the 21st. On September 28th, more countries will follow (Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovaki, Slovenia, Spain, Sweden, Switzerland) though it’s still unclear whether those countries will get online pre-orders as well.

(click for full size)

Furthermore, Apple is targeting 100 countries and 240 carriers by December 2012 for iPhone 5 availability.

The iPhone 5 is a major upgrade featuring a taller screen, new CPU, improved camera processing, faster performance, 4G LTE, and more. Check out our complete overview for all the details.

iPhone 5 Now Available for Pre-order

The iPhone 5 is now available for pre-order at Fortunately, it does not require missiles or the Morph Ball to obtain.

Ordering the iPhone 5 tonight? Your best bet is Apple’s Online Store. Even better is the Apple Store app, which might fetch you a new iPhone faster than the guy who’s waiting for the web server to respond to his order request. Last year lots of people had good luck with the carrier’s online stores for the 4S, Sprint (after a short delay) and Verizon especially. We’ve listed the United State’s carrier’s stores below so you can hopefully order without hassle.

The iPhone 5 is an awesome power-up for anyone on the iPhone 3GS or the iPhone 4. The iPhone 5 is super thin and lightweight, has a larger 4-inch display, and has twice as much horsepower as the iPhone 4S thanks to its A6 processor. Available in white and black in 16 GB, 32 GB, and 64 GB models ($199, $299, $399 respectively) on AT&T, Sprint, and Verizon, the iPhone 5 is equipped to utilize the incredible speed of LTE wireless networks without sacrificing battery life. With an improved 8 MP camera that takes pictures 40% faster than the iPhone 4S, includes wideband audio for clearer calls (carrier support coming soon), an even more vibrant Retina display, and packaged with Apple’s completely redesigned EarPods, the iPhone 5 isn’t just a incremental upgrade. It’s redesigned from the ground up.

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Don’t know if you want to upgrade? The iPhone 5 is bound to be a fantastic phone, but having the latest and greatest isn’t necessary, especially if you have the iPhone 4S (and you guys bought that knowing you would be locked in for the two-year long haul… riiiight?). The iPhone 5 has no differentiating features in iOS 6 over the 4S — you’ll have Panorama and all of Siri’s latest features. Having LTE would be nice, as would be having apps launch faster and games look prettier, but I’m betting you’ll see the upgrades you care about — more battery-life and a significantly improved camera — with the iPhone 5S or whatever the heck Apple names it. (After all, they did break the space-name-time-continuum by naming their 6th phone the iPhone 5.) Plus, you’ll feel good when you leap-frog the iPhone 5 owners next year. Boom. Circle of life.

If you have an iPhone 3GS or iPhone 4 (most of you) that’s due for an upgrade, of course you should upgrade — the iPhone 4S was a significant update a year ago, so you guys are really gonna feel how much faster iOS is with an even newer iPhone. No questions asked, do it. I can’t help you with picking a color though.

If you happen to be someone who got a free 3GS or a $100 iPhone 4 recently (and will be locked-in to a contract for a while), you can at least have some solace: you’ll still be getting iOS 6, but not necessarily all of the features (no Siri). Depending when your contract ends or full upgrade eligibility begins, I recommend waiting for Apple’s next flagship iPhone and ordering it then. That way, you’ll get on Apple’s cycle, won’t have to worry as much about being out of date, and won’t be behind the curve on software if Apple pulls another feature-X-won’t-work-on-older-phones bit as Apple did with Siri between the iPhone 4 and 4S.