Curtis Herbert has some wisdom for indie developers running a business:
What happens when the developer, designer, and the "evil" business/marketing person are all one in the same? You get a blog post out of it! Welcome to my inner struggles with Slopes as I've tried to turn it into a serious business.
Over the last few months I've learned that there is a need to compromise on some of my ideals. Well, compromise might not be the right word. I think some of the things that we think compromise our ideals actually don't, when done right. I think as a designer / developer I was too quick to dismiss things I needed to implement to help my business be healthy just because of some preconceived "Apple would never do this" notion.
I would say that this applies to a lot of creative endeavors online. Many of us are fixated on ideals of elegance and perfectionism that aren't healthy for the business, which ultimately results in failure to monetize and survive. A great product doesn't sell by itself.