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Posts tagged with "developers"

David Smith on Changing App Business Models

David Smith is an independent developer who launched his first iOS app in 2008. He's seen a lot of change in the App Store since then, which he chronicles in an insightful post on his blog. Smith examines the revenue his apps have generated since 2012 and the pattern is unmistakable. Around 2013, the majority of his revenue flipped from being primarily from paid sales to advertising.

Looking back, Smith concludes that:

...the change is mostly been in the App Store market, rather than in my own attitudes. In many cases adding advertising to my apps has been something I’ve fought and resisted as long as possible. But in the end the pragmatic answer has been to not swim upstream and instead follow where my customers have moved to.

The market has been pulling me along towards advertising based apps, and I’ve found that the less I fight back with anachronistic ideas about how software “should” be sold, the more sustainable a business I have.

Smith readily acknowledges his experience is just one data point in a large App Store. If you've followed the fortunes of independent app developers over this period though, his conclusion rings true.

Be sure to visit Smith's website to see the charts breaking down the components of his apps' revenue. The short-term impact of app launches on overall revenue is an interesting footnote to the post's main focus.

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Review Guidelines Added for Subscriptions, Stickers, and SiriKit

On the heels of Apple’s announcement of an impending App Store cleanup, it has updated its App Review Guidelines to cover app subscriptions, stickers, and SiriKit apps. Among other guidelines, Section 3.1.2(a) states that:

While the following list is not exhaustive, examples of appropriate subscriptions include: new game levels; episodic content; multi-player support; apps that offer consistent, substantive updates; access to large collections of, or continually updated, media content; software as a service (“SAAS”); and cloud support.

The availability of subscriptions for apps that are ‘continually updated’ provides additional clarity to an issue that was hotly debated and discussed among developers since subscriptions were announced shortly before WWDC.

The App Review Guidelines also include an entire section on stickers.

Whether your app contains a sticker extension or you’re creating free-standing sticker packs, its content shouldn’t offend users, create a negative experience, or violate the law.

Section 4.4.3 includes a link for making infringement claims and states that if you cannot back up your rights to content contained in stickers with documentation, your sticker packs and extensions will be removed from the App Store. Repeat violators risk having their developer accounts revoked.

With respect to SiriKit, section 2.5.11 of the Guidelines provides:

Apps integrating SiriKit should only sign up for intents they can handle without the support of an additional app and that users would expect from the stated functionality. For example, if your app is a meal planning app, you should not incorporate an intent to start a workout, even if the app shares integration with a fitness app.

This guideline seems to be designed to avoid confusion that could be created by an app without clear SiriKit functionality accessing SiriKit.


Apple Announces App Store Cleanup

Apple has announced a plan to clean up the App Store. Apple’s developer site states it plainly:

To make it easier for customers to find great apps that fit their needs, we want to ensure that apps available on the App Store are functional and up-to-date. We are implementing an ongoing process of evaluating apps, removing apps that no longer function as intended, don’t follow current review guidelines, or are outdated.

Beginning September 7, 2016, the same day as the event at the Bill Graham Civic Auditorium where Apple is expected to unveil the iPhone 7, App Review will begin evaluating all existing apps on the App Store to determine if they are functional and meet App Store guidelines. Some of the highlights:

  • If App Review determines that changes need to be made to an app, the developer will be contacted and given 30 days to update it, after which it will be removed from the App Store;
  • If an app crashes on launch, it will be removed from sale immediately; and
  • Existing customers will still have access to apps removed from the App Store.

In addition, Apple announced in an email to developers that going forward, app names will be limited to 50 characters. Apple explained that long app names, which developers use to try to influence search results, provide no value for customers, particularly because they are too long to display in full on the App Store.

Eight years and over two million apps later, the App Store is long overdue for a cleanup. Abandoned and broken apps create a real discovery problem for customers. We are well past the time when the number of apps served as meaningful bragging rights for Apple keynotes. The directness in tone and relatively short time frame given to developers to make changes to apps sends a clear message – Apple is serious about cleaning up the App Store. Developers with neglected apps had better pay attention if they want to remain on the App Store.


iOS Developer Academy to Open in Naples, Italy in October 2016

The first European iOS app development center, previously announced by Apple in January, will officially open in October 2016. The center, now called iOS Developer Academy, will be hosted at the Università di Napoli Federico II:

The Università di Napoli Federico II (Naples, Italy) today announced it will host Europe's first ever iOS Developer Academy in a new partnership with Apple that will see hundreds of students given the practical skills and training on developing apps for the world's most innovative and vibrant app ecosystem. The iOS Developer Academy will officially open in October 2016 with more than 200 students taking part in the first year and more to follow in the years ahead.

Students will take part in a nine month curriculum designed and supported by Apple, with a dedicated facility at the new Campus in San Giovanni a Teduccio. The facility includes labs and access to the latest Apple hardware and software.

Great news for the Italian iOS developer community. More details are available at the official website here.

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WWDC 2016 Developer Reactions: The MacStories Interviews

Over the course of WWDC I recorded interviews with fifteen developers and other people from the Apple community (sixteen including one pre-WWDC interview) about their reactions to the announcements made at WWDC and their work. The interviews, which are embedded below, grew out of The MacStories Lounge Telegram channel, where Federico and I have posted short audio updates for the past few months. I didn’t get a ticket in the WWDC lottery this year, but there was never a question in my mind that I would fly out to San Francisco for the week because I go for the people and geeky conversations as much as to learn what’s new. Thinking about those conversations it occurred to me, ‘why not record some of them to share with MacStories readers?’

Interviewing the Workflow team.

Interviewing the Workflow team.

What I recorded over the course of the week are the same sorts of conversations that happen all over San Francisco during WWDC, whether it’s in line for a session at Moscone, over a meal with friends, or yelled at the top of your voice in a noisy bar at night. It was fun to see the many common threads that emerged from the interviews over the course of the week. Everyone had their own unique take on the events and interests in things that are relevant to their own projects, but there were also many reactions to WWDC that were common to most of the people to whom I spoke.

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TestFlight Update Allows Developers to Push iOS 10 Betas

Chance Miller, writing for 9to5Mac:

Following the release of the first developer beta of iOS 10 earlier this week, Apple today has update TestFlight with support for the latest iOS version. As announced on the company’s developer website, developers are now able to build apps for iOS 10, watchOS 3, and the latest version of tvOS.

Being able to push betas of apps with iOS 10 features means that developers will be able to perfect the implementation of things like SiriKit and the new notification and widget features on iOS.

I remember struggling last year to try beta apps updated for iOS 9 ahead of the public release. It's good to see Apple is doing better this year and letting developers push betas built against the new SDKs right out of the gate. This is the way it should be.

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“Where’s the App for That?” – Fixing App Store Discovery

When the iPhone debuted in 2007, it was by no means a forgone conclusion that there would ever be an App Store. Steve Jobs reportedly resisted the idea over concerns that it would ‘mess up’ the iPhone,1 yet about one year later, the App Store debuted with around 500 third-party apps.

The App Store grew like wildfire. By January 2009, there were about 15,000 apps. Though modest by today's standards, 15,000 was already enough apps that it felt like there was one to fulfill every possible need you might have. Apple celebrated the success of the App Store the next month by launching a TV ad campaign featuring the catchphrase ‘There’s an app for that.’

Fast-forward to today and the scope of the App Store of 2009 feels quaint by comparison. There are now approximately 1.5 million apps in the App Store – a 100-fold increase in just seven years. But while the App Store has been an undeniable success for Apple by almost any measure, that success has come at a cost. With so many apps in the App Store, discovery has become such a serious problem that today’s version of Apple’s 2009 catchphrase may as well be ‘Where’s the app for that?’

The good news is that change is afoot in the App Store. Last December, Phil Schiller took over responsibility for the App Store. In April, Apple launched a site dedicated to helping developers build their businesses, which includes a way for developers to contact the App Store team directly about promoting their apps. In mid-May, app review times dropped dramatically, from around a week to under two days, instantly changing the launch cycle for developers. Then, just in the last week or two, Apple quietly started hiding Apple TV apps from its Featured pages and top charts that customers have already downloaded, making room to display more new apps.

According to rumors Apple has about 100 people working on changes to the App Store. With WWDC just around the corner, I’ve been spending a lot of time thinking about how Apple could improve App Store discovery and gathering ideas from other developers. I’m optimistic that meaningful progress can be made to make developers’ apps more discoverable, but these are hard problems. There is no silver bullet that will improve discovery overnight – it’s a problem that needs to be attacked on multiple fronts simultaneously.

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Apple Announces New iOS App Design and Development Accelerator in Bengaluru, India

Apple press release:

Apple today announced a new initiative to support engineering talent and accelerate growth in India’s iOS developer community.

The company will establish a Design and Development Accelerator in Bengaluru, the home of India’s startup scene. Tens of thousands of developers in India make apps for iOS, the world’s most powerful mobile operating system and the foundation for iPhone, iPad and iPod touch. This initiative will provide additional, specialized support for them.

This new Design and Development Accelerator (which will open in early 2017) is similar to the announcement from January this year where Apple committed to opening an iOS App Development Center in Naples, Italy.

“India is home to one of the most vibrant and entrepreneurial iOS development communities in the world,” said Tim Cook, Apple’s CEO. “With the opening of this new facility in Bengaluru, we’re giving developers access to tools which will help them create innovative apps for customers around the world.”

Today's India-specific press release comes after another Apple press release yesterday which announced that GarageBand added Chinese instruments and sounds. Tim Cook was in China, but arrived in India last night for his first official visit to India as Apple CEO. Cook is expected to visit Gurgaon, Delhi, Hyderabad and Mumbai, as well as meet Indian Prime Minister Narendra Modi.

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Apple Shortening App Review Times

Apple appears to be shortening review times for new app and update submissions to the App Store. According to data collected by independent app review tracking website AppReviewTimes and as reported by Bloomberg today, review times have approached 2 days as opposed to the 7-10 days it took Apple to review apps in the past.

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