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Posts tagged with "developers"

Raising the Gates Is Not the Way to Improve the App Store→

Jeff Johnson has a knack for finding spam on the App Store. Yesterday it was review spam, and today it’s app submission spam. In a post where he called out an individual for releasing 41 apps, and presumably contributing to slow app review times, Johnson proposed a solution:

…bring back Apple Developer Program tiers and review app updates post-release for proven developers. Why should Marco Arment go into the same App Store review queue as AI slop? Does that make any sense for developers, for Apple users, or for Apple? Is there no way for developers to earn Apple’s trust, no matter how long they’ve been in the App Store, no matter how famous or beloved? Should professional software developers whose livelihood depends on the App Store go into the same review queue as hobbyists? Speaking for myself, I would be willing to pay a much higher developer program fee for improved service, including a separate review queue. I suspect that a much higher developer program fee might also deter scams and AI slop, typically looking for a fast, easy buck.

I’ve heard versions of this argument since before the App Store first opened its doors, and it’s never sat well with me. Maybe that’s because when I first heard someone argue that established developers or the ones who could afford it should get preferential treatment, I was an unknown hobbyist learning Objective-C and trying to build an app myself. It struck me as gatekeeping then, and it still does today.

There’s no doubt that there is spam on the App Store, but the way to remove it is to target the spammers, not new developers, students, and hobbyists looking to build their ideas. I know that being an indie developer isn’t an easy way to make a living, but erecting barriers to submitting apps is the surest way to starve Apple platforms of fresh, innovative ideas. That hurts everyone from users who would have fewer choices to the established developers who would find themselves writing apps for a stagnant platform.

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The Utility App Flood Won’t Last

The App Store is evolving at a breakneck pace not seen since its earliest days. We saw the first glimmers of what was to come early in 2025, but it wasn’t until late last year that the tsunami of apps developed with the help of AI agents really took hold.

Since then, veteran developers are releasing new apps and updating existing ones faster than ever, and new developers are releasing their first apps in droves. Today, supply is dramatically up, demand is flat, and quality is seemingly simultaneously up and down, depending on where you look.

How these forces play out long-term is anyone’s guess, but it’s worth examining because, just as Federico’s link to Bryan Irace’s post about agentic coding tools foreshadowed the rise of tools like Codex and Claude Code, today’s trends are sparks that have the potential to become tomorrow’s App Store wildfires or simply fizzle out.

Utility apps are on the front lines of this change. The TechCrunch story I linked in April picked up on this trend:

Another interesting tidbit from Appfigures is that the Utilities app category moved up the top five chart.

If anything, the trend has accelerated in the months since.

It’s not surprising at all that utility apps have taken off. They’ve been a staple of new developers since long before agents came along. That’s because many are UI wrappers around command line tools. That isn’t a knock against the developers of those apps; most users don’t want to open Terminal to convert a video or audio file to another format using ffmpeg, for example. By building a great UI around command line tools, developers have made them far easier to use.

However, the relative simplicity and narrow scope of many utility apps have made them a natural fit for AI agents, too. That’s why the App Store (and my inbox) is deluged with Mac menu bar and single-screen iPhone and iPad utility apps.

On the one hand, the abundance of utilities has been great for users. More choice means you’re more likely to find the app that perfectly fits your needs.

On the other hand, though, I don’t think what’s happening in the category is sustainable and expect to see it dramatically shift again in the coming months. As we’ve seen from reporting by The New York Times, app supply is outstripping demand by orders of magnitude, which will drive down prices. That alone is likely to cause the utility app market to shrink. But there’s more to it than that.

Remember, the demand shifts that The New York Times reported, based on Sensor Tower numbers, are for the entire App Store, where download numbers have grown 2-3% this year and last. I expect utility downloads to actually shrink in the coming months – again, because of agents. Utilities, especially simple ones, are exactly the sorts of apps that are becoming trivially easy for power users – the very users these utilities are made for – to create themselves. From frontier labs‘ model improvements to a growing number of app-building tools from those same labs and third parties, it’s never been easier to build a web or native app yourself.

And although I agree with people, like Nilay Patel, who say the notion that everyone will build their own software is overblown, the utility market is different. Your average person is not downloading apps to adjust the frame rate and file format of a video or downloading YouTube videos to watch later. But those are exactly the sort of things that people who are using agents are doing with them, whether they’re having an agent do those things directly via a command line tool in an app like Codex or Claude Code or building an app to do the same thing. That’s going to put even more pressure on the category.

That said, I think there will always be a cohort of users who would rather pay for an app than build it themselves, so I’m not predicting the demise of utilities in general – just the end of today’s frothy market. I also think there remains a place for simple utilities that solve hard problems with clever solutions. Not every utility is a UI wrapper for a terminal command. Plenty of apps feature original solutions or thoughtful and unconventional remixes of disparate tools.

Utilities aren’t going away, but just like other App Store deluges, the trend will recede. It’s just that this time, it’s likely to flip faster than usual.

Indie App Sales Event Begins Today with Over 200 Apps

Matt Corey, the maker of Bills to Budget and Signals, has organized indie developers for a big sale that runs from July 28 - 30. The sale includes over 200 apps that will be offered at a discount through Thursday. The list is too long to publish here, but it includes many apps we’ve covered here on MacStories and on Club MacStories in the past, including:

There are a lot of great deals, with many apps discounted 50% or more. What’s listed above is a small fraction of the participating apps, so be sure to visit Indie App Salesand support these great indie apps.

App Store Chaos→

Kalley Huang, writing for The New York Times about apps written with the help of AI agents that are flooding the App Store:

But as with many things A.I., just because something is easy to build doesn’t mean people will use it. It is not clear if vibecoding is breathing new life into the App Store or just cluttering it.

Last year, the number of new apps released in the App Store grew 30 percent to about 600,000, according to estimates by Sensor Tower, an app analytics firm. In the first half of this year, new apps doubled to about 560,000.

Now, Sensor Tower metrics should always be taken with a grain of salt. They don’t have direct access to Apple’s sales data, so they’re extrapolating from incomplete data that they collect themselves. That said, I think it’s fair to take their numbers as broadly representative of sales trends over time, and the story they tell, as reported by Huang, is interesting.

Based on Sensor Tower’s numbers, the total number of App Store releases peaked in 2016 at 890,000, hit a low of 420,000 in 2022, and this year, is on pace to pass 2016’s peak by a healthy margin. But app releases don’t equate to downloads, let alone sales. According to Huang’s reporting, downloads increased 3% in 2025 and 2% in the first half of 2026, far lower than the growth of new releases.

All of this tracks closely with what we’ve seen at MacStories. One subtle trend I’d add is that whereas for years most developers contacted us before they released an app, a lot of new developers are doing so after their apps are on the App Store. I suspect what I’m seeing is a new generation of developers learning the hard discoverability lessons of the App Store for the first time because when I check out these apps, they rarely have any App Store reviews.

The upshot of all these statistics and trends is App Store chaos of a magnitude that we haven’t seen in a long time. It’s a little like the App Store gold rush of the early days, but without the gold. Discoverability has gone from bad to worse, and the supply of apps is off the charts compared to the demand. With download numbers barely creeping up, the flood of new apps is making selling on the App Store harder for everyone.

Yet, it’s exactly this sort of chaotic disruption that leads to exciting new apps. And, it’s tools like Codex and Claude Code that empower and democratize app development, allowing people who would never have built an app to see their ideas become a reality. Those are things I love to see.

There’s no doubt that the App Store is out of whack thanks to agent-assisted coding, but like any market it will find its equilibrium again. In the meantime, it’s never been a better time to be a fan of apps because while a lot of those record numbers are comprised of mediocre apps, there are hidden gems, and we’re on the hunt for them.

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TestFlight: One Step Forward, Two Steps Back

I test a lot of apps, so I have strong opinions about TestFlight. However I usually keep those opinions to myself because despite the fact that it’s critical to my work, TestFlight wasn’t built for app reviewers. Most people haven’t accumulated hundreds of active and inactive betas in the app like I have, and for them, TestFlight is probably fine. However, for me, TestFlight is a constant source of frustration.

So, you can imagine my excitement when I read a post by Zac Hall at 9to5Mac that a search field had been added to TestFlight. “Finally,” I thought to myself. I stopped what I was doing and updated the app immediately. After all, search was my number one request for TestFlight back in 2024.

An apostrophe gets you the top spot in Apple's new alphabetical TestFlight list.

An apostrophe gets you the top spot in Apple’s new alphabetical TestFlight list.

That 2024 wishlist was published in the wake of a bad stretch the app had beginning in 2023. At the time, TestFlight was plagued by laggy performance if you were on a lot of betas. To Apple’s credit, they fixed the performance issues, though the issues have begun to creep back into recent releases. Still, the past couple of years as a TestFlight user have been fine despite all the ways the app could be made better for users.

When the TestFlight update finished installing, I eagerly opened it on my Mac and then my iPhone. Sure enough, there was the search field at long last. Lists practically beg for a search field, and finally someone at Apple added one, and to whoever built that feature, a huge thanks from me and the MacStories team.

Unfortunately, this story comes with one very big “but.” Previously, TestFlight betas were listed in reverse chronological order, which I liked. The newer beta releases were at the top of the list and the older ones that were on the verge of being replaced by an App Store release were at the bottom, along with expired betas, a list that I never really understood the purpose of.

Well, those expired betas are now scattered among the active TestFlight betas in an alphabetical list and it seems that the expired beta list has been expanded to include every single beta I’ve ever been a part of. I did a rough count and for me that’s nearly 800 app listings. As you can imagine, the active betas in that list are few and far between. Search helps, but scrolling is no longer an option.

The live betas are few and far between when mixed with betas gone by.

The live betas are few and far between when mixed with betas gone by.

I get that this is a very “me and a few of my friends” problem, and search does help, but it’s not enough. The active to inactive beta ratio is so bad that few iPhone screens include more than two or three active betas. So here’s my proposal:

  • Add a toggle in TestFlight’s settings that hides inactive betas.

That’s it, that would make all the difference in the world. I’d love to have the reverse chronological ordering back, a performance tune-up, and the other things I wished for back in 2024, but I’ll live with hiding all the noise from my beta list.

WWDC 2026: Between Seasons

It’s my last day at Apple Park for my seventh in-person WWDC, and as I’m waiting for my final briefing just outside the Steve Jobs Theater – ever so magnificent in its polish, and yet always so strangely calm a place – I keep returning to a thought that’s been circling my head, begging for attention. I’ve never felt so “in between” phases of my career. Physically in this very moment, of course, as I’m literally sitting on an also-polished wooden bench overlooking one side of the ring, watching groups of people climb the hill to the theater and others leave. But more so mentally, insofar as I don’t recall another WWDC that’s made me feel so aware of how much things are changing around me.

At my first WWDC in San Francisco in 2016, I didn’t feel like I belonged. I was a 28-year-old blogger from Italy and somehow found my way to the most important event about the software I loved writing about. It was uncomfortable: what was I even doing there, taking notes on an iPad while folks from The New York Times or Wall Street Journal prepared articles that millions of people would read? But I didn’t mind it. I was in the middle of change; the discomfort fueled me.

10 years later, as an almost 38-year-old blogger from Italy who’s wondering just how, exactly, Apple managed to hide speakers playing music in the bushes outside the Steve Jobs Theater, I look at the content creators who are possibly experiencing their first WWDC, and realize: how am I still here, and still taking notes on an iPad, while these younger folks are shooting videos that millions of people will watch? I’m in between changes again, but I don’t mind it. The challenge still feeds me. I’m more comfortable now, but – miraculously – I don’t feel cynical or jaded. Some people are into that sort of attitude; I’ve always preferred to put in the work to be critical and enthusiastic about the things I like. In a world of complaints, optimism is a skill.

The music is still mysteriously coming from somewhere around the bushes. My friend Myke walks out the theater and tells me I’m going to love the session downstairs about AI on the Mac. “Who would have thought I’d be into that someday”, I think to myself.

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Apple Recognizes Developer Community Leaders→

Source: Apple.

Source: Apple.

Yesterday, Apple published a new page on its Developer site highlighting the contributions of 50 prominent members in the Apple developer community. The page recognizes individuals from around the world and across a variety of disciplines, from technical writing, content creation, and education to event organizing and accessibility advocacy. Each profile includes a photo, a short biography, and a link to the person’s LinkedIn profile.

It’s great to see Apple give this well-earned special recognition to those who do so much to improve the lives of users everywhere through their apps and other work. The community of developers that has grown around Apple’s platforms is a priceless asset to the company and its customers, and they deserve to be honored. I hope we’ll see even more of this public positive engagement with developers out of Apple going into and following WWDC.

I highly recommend browsing through the page on the Developer site. You’ll likely see some faces you recognize from our coverage and apps you love, including Hacking with Swift’s Paul Hudson, visionOS educator Joseph Simpson, previous First, Last, Everything guest Robin Kanatzar, Mercury Weather’s Malin Sundberg, and many more. If there’s another developer you think should be recognized in the future, the page includes a link to submit their name to Apple for consideration as well.

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A Look at Apple’s 2026 Swift Student Challenge Winners

Source: Apple.

Source: Apple.

Earlier today, Apple profiled the accomplishments of Swift Student Challenge winners. The 350 students who built the winning app playgrounds come from 37 countries and were chosen from the largest pool of participants ever. Susan Prescott, Apple’s vice president of Worldwide Developer Relations said of the competition’s entries:

The breadth of creativity we see in the Swift Student Challenge never ceases to amaze us. This year’s winners found remarkable ways to harness the power of Apple platforms, Swift, and AI tools to build app playgrounds that are as technically impressive as they are meaningful. We’re incredibly proud to support their journey and can’t wait to see what they create next.

Of the 350 winners, 50 have been invited to attend WWDC, which kicks off next month.

Apple’s press release spotlights four winners who built app playgrounds. Among those profiled is Gayatri Goundadkar, who built an app called Steady Hands that uses the Apple Pencil’s stabilization technology so people with hand tremors can draw more easily. As Goundadkar says:

When a person draws, my app uses Apple’s PencilKit and Accelerate frameworks to analyze stroke data and recognize tremors. It detects what is intentional and what is not, and removes the tremor component. Every drawing is then displayed in a personal 3D museum, because I wanted them to feel like artists, not patients. When users saw the stabilization working, they felt more confident.

Another winner, Karen-Happuch Peprah Henneh, was inspired by floods in her home country of Ghana to build a real-time pathfinding app called Asuo to help people in flood-prone areas to stay out of harm’s way.

Sign & Say by Courey Jimenez (left) and NodeLab by Aayush Mehrotra (right).

Sign & Say by Courey Jimenez (left) and NodeLab by Aayush Mehrotra (right).

Earlier today, I had a chance to talk to Susan Prescott and two student winners: Courey Jimenez and Aayush Mehrotra. Jimenez drew on her experience working with nonverbal children as a behavioral technician to create an app that combines American Sign Language and Picture Exchange Communication Systems. As Jimenez explained to me:

When you can’t speak your needs, it’s a frustrating thing. So I knew I wanted to build something that was very user friendly and appealing to help mitigate that stress.

Mehrotra, who is just 14, built an app that allows students to explore the complexities of neural networks in a visual and interactive way. He was driven to build something friendly and approachable for students like himself who are interested in machine learning, too.

Every year I’m struck by the creativity of the students who participate in the Swift Student Challenge. Their inspiration is drawn from personal, family, and community experiences and their own passions. And, while their projects vary widely, they all have one thing in common: the excitement of building something and sharing it with others. It’s the same infectious enthusiasm we see over and over in the developers whose apps we cover, which propels the app world forward. Like the students I spoke to today, I can’t wait for WWDC.

GameHub’s Desktop Beta Promises to Expand Mac Gaming→

If you follow our show NPC: Next Portable Console, you probably know about GameHub, an app from controller maker GameSir. GameHub first appeared on Android, where it has become one of the hottest recent developments in handheld gaming because it lets you play Windows PC games on Android devices. That’s not something that’s possible on iOS or iPadOS, which Apple tightly controls through the App Store, but macOS is a different story altogether, which is why GameSir is bringing GameHub to the Mac.

Currently in beta, GameHub isn’t the first to bring PC games to the Mac using a software compatibility layer, but it’s one of the more user-friendly implementations, thanks to tight integration with Steam and the Epic Games Store. In fact, GameHub itself is a fork of the Winlator open-source project. And, while it’s still early days for PC games on Android and even earlier for PC games on the Mac, GameHub’s beta is making steady progress as Russ Crandall of Retro Game Corps showed off in his most recent YouTube video:

Of the 20 games Crandall tried, none of which are otherwise available on the Mac, about 60% were playable. As on Android, some games required some tweaking to get them working, but overall, the results were impressive, especially when it comes to games like Pragmata, which has only been out for about a week.

What GameHub for Mac demonstrates is just how capable Apple silicon is. The compatibility layers built to run Windows games on Android, and now the Mac, are complex, but at its core, it’s the sheer horsepower of ARM-based processors that makes this possible, regardless of the OS they run. It also makes me wonder why Apple doesn’t turn its Game Porting Toolkit that helps developers translate PC games to the Mac into a consumer product. It’s been done before with Whisky, a SwiftUI wrapper around the Game Porting Toolkit and Wine, but that project is no longer maintained. It strikes me as a great way to expand the gaming universe on the Mac and encourage more developers to support macOS directly. Maybe we’ll hear something from Apple on the topic at WWDC in June.

In the meantime, you can visit the GameHub website and join its Discord server where you’ll find instructions on joining the beta. And, if you’re interested in learning more about how GameHub and similar solutions work on Android and Mac, a good place to start is with NPC, Episode 48, Steam Emulation on Android Gets Real.

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