Digital Trends’ Alex Blake interviewed Susan Prescott, Apple’s vice president of worldwide developer relations and Steve Sinclair, senior director of product marketing for Apple Vision Pro, along with several developers about the ways the company is encouraging development for its upcoming headset.
One of the things that we’ve observed is that when people first put on Vision Pro, they’re so blown away by the new spatial experiences that they see that they oftentimes forget that they’re actually wearing something.
When we’re working with developers,” he continues, “we really try to stress the importance of creating new experiences that take advantage of all those capabilities.” That means building apps that “flex from windows to apps to being able to create fully immersive applications that transport you somewhere else. Because those are the things that customers and users are going to be excited about.”
“It’s hard for me to imagine being inspired enough to build Blackbox for Vision Pro without having had ample hands-on time,” he notes. “I think it’s going to be critically important that as many developers as possible — especially smaller indie teams — get that opportunity and support for the platform.”
McLeod suggests that to get the Vision Pro in as many developers’ hands as possible:
Apple could help by “continuing to push beyond the traditional yearly WWDC cycle to continuously release more example apps, more API documentation, more sessions, and more opportunities to talk directly with engineers at Apple.”
Mark Gurman of Bloomberg posted on Twitter in early August that he’d heard that the Vision Pro labs were “under-filled with a small number of developers.” As valuable as the labs seem to have been to those who have attended, so far, they’ve only been held in Cupertino and a handful of large cities in a limited number of countries and on relatively short notice. Hopefully, as the weeks pass, Apple can schedule labs further out, expand the number of locations, and offer more developer kits. It’s that sort of hands-on experience that will get developers excited, drive the adoption of visionOS, and ensure there are apps for customers when Vision Pro ships next year.