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Posts tagged with "cupertino"


Apple Confirms: Media Event on October 4th

Jim Dalrymple at The Loop reports Apple sent out invitations for a media event moments ago. The event is scheduled for October 4th and it’ll take place at Apple’s headquarters in Cupertino.

Looking at the invitation posted by The Loop, it’s clear Apple’s keynote will focus on the iPhone – the tagline for the banner is “Let’s talk iPhone” – and, curiously enough, the image features four of Apple’s stock apps for iOS: Calendar, Clock, Maps, and Phone. We wouldn’t look too much into a possible hidden meaning on this image, but all these apps were mentioned in a rumor that claimed to have details on Assistant, an upcoming software feature of the iPhone 5. Obviously, the image itself is a representation of the event’s details (October 4th, 10 AM at Infinite Loop), but it’s not like Apple hasn’t hinted at upcoming features/products in invitations before.

Apple is widely expected to unveil the next-generation iPhone at is next keynote. Speculation surrounding the device in the past months has failed to pinpoint exactly how the next iPhone will look like, and iPhone 4-like parts surfaced this summer suggested Apple could also plan a minor “iPhone 4S”  upgrade. Others claim the “iPhone 5” will be a completely redesigned device with thinner form factor, and possibly a bigger screen. Either way, the next iPhone is rumored to feature the company’s A5 processor, 1 GB of RAM and an 8-megapixel camera – as for the iPhone5-iPhone 4S speculation, you can read more about it in our rumor roundup and retrospective.

At WWDC in June, Apple announced iOS 5 with iCloud integration would ship “this Fall” to customers. iCloud is cross-compatible with iOS devices, web browsers, PCs and Macs – OS X will need an update to version 10.7.2 (currently in beta with developers) to work with iCloud. Other software updates expected to hit with iOS 5’s release are iTunes 10.5 (required for iOS 5 device syncing) and iPhoto 9.2 (for Photo Stream integration).


Apple Could Already Be Planning A Third Campus To Cope With Employee Growth

Cupertino City officials will tonight be holding a meeting on Apple’s new ‘spaceship’ campus that was revealed by Steve Jobs himself back in June of this year. It will be the first opportunity that Cupertino residents will be able to raise issues about the project for the City to consider before approval is given for construction. But already, Apple may be planning the construction of a third campus with expected employee growth to be greater than the 13,000 this new ‘spaceship’ campus can hold.

This is according to Cupertino Mayor, Gilbert Wong, who told the Contra Costa Times that Apple Executives have informed him that they are expecting to start working on a third campus at an unknown location after they finish the ‘spaceship’ campus in 2015. Gilbert also notes that within Apple the campuses may just be named as simply as the iPad and iPhone product lines, with this forthcoming ‘spaceship’ campus simply dubbed “Apple 2”.

“I think it makes sense to call it Apple 2,” Mayor Gilbert Wong said Wednesday. “They have iPad 1 and iPad 2; iPhone 1 and iPhone 2. This building is probably going to have much more innovative technologies and products than what they have at” their first campus, also in Cupertino.

You’ll be able to watch tonight’s Cupertino City Council meeting either live in person or online where a broadcast will be streamed.

[Contra Costa Times via The Next Web]


The Size Of Apple’s New “Spaceship” Campus in Cupertino

The Size Of Apple’s New “Spaceship” Campus in Cupertino

Ever since Apple CEO Steve Jobs first explained to the Cupertino City Council the company’s intention to build a new “spaceship-like” campus on the area Apple bought from HP last year, Mayor Gilbert Wong said “there’s no chance” the city of Cupertino would say no to Apple’s proposed plan – Apple is the biggest taxpayer in Cupertino, and the project is admittedly impressive with a 4-story building hosting 13,000 employees, a 1,000 seat new auditorium, its own power center and a slew of modern architectural advancements built with green technologies in mind. Beautiful renderings aside, Apple even went as far as promising they would restore the area’s native vegetation by teaming up with Stanford University.

But just how big would Apple’s new headquarters be? John Martellaro over at The Mac Observer did some math based on official drawings, Google Maps and scale marks and came away with the conclusion that the whole building is big. Very big. According to Martellaro, Apple’s spaceship would cover the Pentagon with a diameter of 492 meters:

Given that comforting sanity check, I measured the diameter of the Apple spaceship as 1615 ft, plus or minus a few ft., depending on where one places the ruler. That’s a radius of 807.5 ft.

So, if one could magically fly the future Apple spaceship to Arlington, VA and hover over the Pentagon, it would just slightly cover it.

Martellaro also compared the campus’ size to a nuclear aircraft carrier and WWII battleship in an interesting image you can check out here. Progress on Apple’s proposal to the Cupertino City Council can be tracked here.

[image via Cupertino.org]

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“There Is No Chance” Cupertino Will Say No To Apple’s Spaceship Campus

Two days ago, Steve Jobs pitched Apple’s latest project to the Cupertino City Council: a massive, spaceship-like, 4-story new campus that would be located in the 98-acre ex-campus Apple acquired from HP last year. Designed with modern and green technologies in mind and entirely based on curved glass running around the whole structure, the new “mothership” would host 12,000 employees, come with a new auditorium, labs, office, and much more. When Steve Jobs presented the project, answering questions on environmental issues, energy and free Wi-Fi (the City Council asked whether Apple would provide Wi-Fi for everyone outside the campus, like Google does – Steve Jobs simply replied being Cupertino’s top taxpayer would be enough to contribute to the city), it was clear the City Council members were inclined to accept Jobs’ proposal, though no official announcement had been made there.

In a press conference responding to Steve Jobs’ campus proposal, Cupertino Mayor Gilbert Wong stated that “there’s no chance” the City Council is saying no, even if a public hearing will be necessary. However, Wong expressed his appreciation for Apple and Steve Jobs’ visionary attitude, confirming that when they have to deal with a large sales tax producer, they’re usually very accommodating to that company. Apple’s new campus should get done by 2015 if everything goes well.

Video of the press conference after the break. [via TechCrunch]
Read more


iOS 5 and MobileMe Media Event in April?

According to German website Macerkopf.de, Apple will hold a media event at the corporate headquarters in Cupertino to give a sneak peek of the upcoming major version of their mobile operating system, iOS 5, and the new MobileMe. The website reports [Google Translation] invitations will be sent out in the second week of April, and admittedly this rumor corroborates several blogs’ speculation that Apple wanted to save iOS 5 for a proper dedicated event instead of a quick preview at the iPad 2 event on March 2.

Previous rumors suggested iOS 5 would get a completely new notification system, deeper integration with the cloud (thanks to the data center in North Carolina) and several location-based features. As for design changes, patents Apple had been awarded showed new scrollable menus and other interface styles. MobileMe is also widely believed to come with a new, free version for all customers with cloud backup support for iTunes and other media. Steve Jobs once said in an email to a customer that MobileMe would get “a lot better” in 2011.

Code references found in early iOS 4.3 betas pointed to a new feature in development called MediaStream for photos and videos. In the past months speculation also indicated Apple was working on a smaller version of the iPhone strongly based on cloud services, although the rumor has been debunked from various sources since then.

There is no doubt, however, that Apple will prefer holding a single event focused on iOS 5 rather than including the preview in other product announcements. With an iOS 5 preview and beta likely to ship in April, developers will have plenty of time to update their applications for a possible launch of the new OS at the WWDC in June alongside the new iPhone.


During Steve’s Absence, Apple Will Be Just Fine

News broke earlier today that Steve Jobs is taking another medical leave of absence to focus on his health. And just like the last time, he has appointed Apple COO Tim Cook as the head of day-to-day operations. This time around, though, Steve Jobs will maintain the CEO position. Long story short: Steve Jobs has to focus on his health and personal life, something you would expect from a man who beat cancer in the past and successfully underwent a liver transplant. Apple employees will have get used to not seeing Jobs on campus or in his office for a few months. But I don’t want to speculate on Jobs’ conditions, habits and role at Cupertino. Instead, I would like to point out how out of this complex and much-talked story Apple as a company will be doing just fine. Read more


Apple Goes Back To Where The Woz Started with HP Campus Purchase

The San Jose Mercury News is reporting that Apple has made a 98-acre land purchase in Cupertino to double the capacity of its original campus. The new location is the historic Hewlett-Packard campus, the same where Steve Wozniak was working when he and Steve Jobs were working on the first Apple computer in the 70s.

HP is in the middle of an operation to consolidate its headquarters in Palo Alto, and Apple apparently secured the old HP campus in an effort to expand Cupertino’s Infinite Loop. Put simply, Apple needs more room. Read more


What It’s Like to Work at Apple

What It’s Like to Work at Apple

At Apple, it’s never, “How long did you work for the company?” but rather, “How many times did you work at Apple?” The Apple attitude seems to infect everyone who works closely with the technology – and, even after leaving the company, we all say that we still “bleed six colors,” in reference to the original six-color Apple logo.

Interesting post, perfect for some late night Instapaper.

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