Yesterday, Porsche announced that it’s partnering with Apple to integrate Apple Music directly with the in-car entertainment system of the Taycan, which is debuting in September.
The streaming service will be available in Porsche’s fully-electric Taycan first and later, in other models. According to TechCrunch’s Kirsten Korosec who spoke to Porsche’s North American CEO Claus Zellmer:
The integration means more than an Apple Music app icon popping up on the Taycan’s digital touchscreen. The company wanted the experience to be seamless, meaning no wonky sign-ins, phone pairing or separate accounts. Instead, Porsche is linking an owner’s Apple ID with their Porsche Taycan ID. Apple Music content in the Taycan will be identical to what’s on the user’s iPhone app.
System-level integration with Apple Music will allow Taycan owners to enjoy the service regardless of whether they have an iPhone with them because the Taycan comes with in-car Internet service. The car company announced that it will offer a six-month free trial of Apple Music with the Taycan and incorporate CarPlay support into its in-car entertainment system too.
Direct integration of Apple Music with Porsche’s in-car system, plus six months of free service sounds an awful lot like what satellite radio company SiriusXM offers with many new cars. The move has the advantage of ensuring that Apple’s service will always be available onscreen where it can compete directly with other services. Of course, the downside is that because Apple doesn’t control the hardware its app runs on, it will undoubtedly be subject to the whims of Porsche if it wants to update it, which is part of why CarPlay exists in the first place. Fortunately, regardless of how Porsche handles updates, CarPlay will be available to Taycan owners too. It will be interesting to see whether Apple Music and perhaps other Apple apps make their way into additional manufacturers’ automobiles in the future or if this is a one-off deal.