The Numbers from Apple’s March 21 Event

Apple CEO Tim Cook walked on stage today and kicked off the company’s March 21 event with his opening remarks on encryption and the FBI, but the keynote was filled with lots of extra facts and statistics.

From adoption rates to apps available on the App Store, these numbers are interesting as they’re typically shared throughout the year in dedicated events or press releases. We’ve compiled the most important numbers from Apple’s March 21 keynote below.

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Apple Announces iOS 9.3 Launching Later Today

Update: Here’s our in-depth overview of iOS 9.3.

As widely expected, Apple has today confirmed the official release date of iOS 9.3 at a media event held at its campus in Cupertino. iOS 9.3 will be released later today for the iPhone, iPad, and iPod touch.

Unveiled with a surprise announcement in January and available in beta for developers and public testing since, iOS 9.3 is a major update to iOS 9 that includes notable additions for the visual experience of iOS, changes to Notes and Apple Music, and big improvements to iOS for Education.

The biggest change in iOS 9.3 is Night Shift, a new display mode that reduces the blue light emission of a device’s display to prevent eye strain and help get better sleep. Night Shift is highly reminiscent of f.lux, a popular blue light reduction tool for OS X that was also available for a short period of time on iOS through sideloading before Apple asked the company to pull it.

Also new in iOS 9.3 is the ability to protect notes with a password and grant third-party apps access to your Apple Music library to manage playlists and add songs to the library. The former takes advantage of a unique password and Touch ID to protect notes you don’t want to show by default; the latter is based on a new privacy screen and it allows apps to add songs from the iTunes Store (not arbitrary audio files) to your Apple Music library.

Finally, iOS 9.3 brings some deep improvements to the education framework for iPads in the classroom. As we outlined after its announcement, iOS 9.3 will allow multiple students to use the same iPad with support for multiple profiles, it’ll offer a brand new Classroom app for teachers to manage activity and assignments, and it’ll allow school admins to create Managed Apple IDs for students through Apple School Manager.

iOS 9.3 will be released later today through iTunes and Apple’s over-the-air software update. We’ll have a full overview of the changes in a separate article after its launch.


You can also follow all of the MacStories coverage of today’s Apple’s keynote through our March 21 Keynote hub, or subscribe to the dedicated March 21 Keynote RSS feed.


Apple’s Town Hall: A Look Back

Jason Snell and Stephen Hackett have taken a look back at the products that Apple has introduced at their Town Hall venue since the iPod in 2001. Timely, because today’s Apple Keynote will also be held at Apple’s Town Hall.

Located at 4 Infinite Loop on Apple’s main campus, the Town Hall conference center was probably designed more for in-company meetings than for major events covered by worldwide media. And yet on numerous occasions over the years, it’s been exactly that.

Monday’s event in Town Hall could very well be the last hurrah for the old 300-seat venue, given that Apple is constructing a 1,000-seat auditorium in its new campus, due to open next year. Before it goes, here’s a look back at key public events in Town Hall, starting in late 2001.

Be sure to watch the accompanying video from Stephen Hackett which features clips from the various Town Hall media events.

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Great Watch Apps Are Great Complications

Conrad Stoll (via Dave Verwer):

The best Apple Watch apps in my mind are the ones that include the most useful and frequently relevant complications. The watch face itself is the best piece of real estate on the watch. That’s park avenue. It’s what people will see all the time. The complications that inhabit it are the fastest way for users to launch your app. Having a great complication puts you in a prime position to have users interact frequently with your app while inherently giving them quick, timely updates at a glance. It’s an amazing feature for users, and the most rewarding should you get it right.

I don’t think that’s where Apple would like the Watch app ecosystem to be today, and it’s hard to argue against the greatness of complications when “full” apps are slow and barely usable. I also feel like I’m not too enthusiastic about Watch apps right now because (in addition to slowness) my most used iPhone apps don’t offer complications yet.

I also agree with Stoll’s last line – “when a user chooses to place your complication on their watch face that’s when you know you’ve built a great watch app”.

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The Art of the Apple Event

Jason Snell:

People who aren’t journalists may not realize the neat trick Jobs pulled. Product announcements are basically press releases: They’re publicity. They’re arguably news, but they’re boring news — and a cynical writer could view them as free PR for the company putting out the press release. Rewriting a press release is one of the lower forms of journalism.

Covering an Apple event didn’t feel like that, and it still doesn’t. It feels like an event, and when you’re reporting on it, you’re not rewriting a press release — you’re covering something as it happens live, just as if you were in the White House briefing room during a presidential press conference. In the end, these Apple events are just product announcements — the brilliance is that the stagecraft makes them much more interesting to journalists and fans alike.

I’ve only ever been to one Apple event (coincidentally, where I also met Jason), and I couldn’t agree more. It was a product announcement, but it felt like a surreal movie premiere full of nerds. I loved it.

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Remaster: PlayStation VR Special with Shuhei Yoshida

This week on Remaster, we’re covering all things PlayStation VR. First up Federico and Myke run-through all the news from the GDC presentation, and share their thoughts. Next up Shahid brings us an exclusive interview with Shuhei Yoshida, President of Worlwide Studios at PlayStation. We finish up the episode finding out exactly why Shahid few out to San Francisco for just one night.

This week’s Remaster is a special one. In addition to discussing Sony’s PlayStation VR announcements at GDC, Shahid flew to San Francisco to interview Shuhei Yoshida. It’s a very good discussion, with a lot of useful perspective to understand Sony’s position on VR.

You can listen here.

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Day One Adds IFTTT Integration

Great change for those who want to populate their journal entries with content from the web: Day One has launched their IFTTT channel today, which will let you create all sorts of automated recipes such as saving Instagram pictures to a journal, emailing a new entry to yourself, or logging check-ins from a third-party service.

Much as Day One 2 was criticized for ditching iCloud and Dropbox in lieu of its own sync, integrations like this are always better when the developers can fully control the sync platform they’re using. Thanks to Day One Sync and support for multiple journals, you can connect to IFTTT and set your recipes to save data into a dedicated journal separate from your main thoughts (something that bugged me a few years ago with a similar solution).

I’ve been playing around with the beta of Day One + IFTTT, and it works well. I have recipes to save liked tweets and YouTube videos to an ‘Internet’ journal, and I’m planning to build more soon. If you use Day One and IFTTT, this is a fantastic addition.


Miitomo Is a Strong Start for Nintendo’s Mobile Strategy

Nadia Oxford, writing for US Gamer, shares some first impressions of Miitomo, Nintendo’s first iOS app that went live in Japan yesterday:

One of Tomodachi Life’s most appealing features made it into Miitomo, too: Outfit collection. Like its inspiration, Miitomo has tons of outfits and accessories for sale, and stock changes daily. You can also play a Pachinko-style game to win super-exclusive outfits. Which, by the way, is how I wound up blowing all my coins. I was trying to score a black cat ensemble. If Nintendo ever does get around to releasing Nintendo-themed costumes for the app’s Miis, I’m definitely going to live my life in perpetual Miitomo poverty.

Speaking of coins, there’s understandably been a lot of worry about how Nintendo will monetize Miitomo. From my angle, Miitomo is fair about in-app purchases. I was happy to see there’s no secondary “hard currency,” a staple of free-to-play games. Hard currency usually needs to be bought with real-world cash (though some games occasionally throw you a bone – or a diamond or gem, as the case may be), and often needs to be on-hand in order to acquire the game’s coolest accessories.

It sounds like Nintendo has thought this through – there are push notifications to keep you engaged a few minutes every day, there’s My Nintendo integration to unlock rewards, and you can even redeem DS games on the 3DS eShop by playing Miitomo on iOS. I still don’t know if this will catch on outside of Japan, but I’m curious to check it out.

See also: Jeff Benjamin’s video overview.

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Game Center Is Still Broken After Six Months

Craig Grannell, reporting on a Game Center issue that has been around for the past few months:

When iOS 9 hit beta last summer, I heard concerns from developers about Game Center. Never Apple’s most-loved app, it had seemingly fallen into a state of disrepair. In many cases, people were reporting it outright failed to work.

And:

Additionally, some games freeze on start-up, because developers had quite reasonably expected Game Center would at least be functional. This makes for angry users, who can’t directly contact developers through the App Store and therefore leave bad reviews. Developers are now updating their apps to effectively check whether Game Center is broken, flinging up a dialog box accordingly, and at least allowing players access.

I’ve also come across this problem and heard about it from MacStories readers and game developers. There’s a thread on the TouchArcade forums that is over 50 pages long with hundreds of responses. This is bad for everyone – users and developers – and Apple should fix it soon.

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