We’ll never stop sharing our memories. Or getting lost in a good book. We’ll always cook dinner, and cheer for our favorite team. We’ll still go to meetings, make home movies, and learn new things. But how do all this, we’ll never be the same.
Apple posted a new iPad 2 commercial on its website and YouTube channel, once again highlighting how the device is changing the way people do things in their lives. With the “We’ll always” ad, Apple wants to show how the iPad has changed, and perhaps improved, the most basic tasks like cooking dinner or editing a quick video in iMovie. Just like other commercials like “Now” and “If You Asked”, Apple’s focus is on apps – the software – rather than technical specifications and hardware features. In this latest video, the iPad is seen organizing photos in the native Photos app, streaming a baseball match and flipping pages of an iBook – among other things. The built-in iOS and the apps – not the screen or the thin form factor – are the real stars in Apple’s iPad commercials.
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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Dialog, a show where creativity meets technology.