App Store Connect, the web app that developers use to submit their apps to Apple’s App Store and manage them, was updated yesterday with new tools developers can use to promote their apps.
Developers have been able to submit promotional requests to Apple for quite some time, but the new Featuring Nomination process is now baked right into App Store Connect. Developers can submit nominations from App Store Connect where they will be asked for information about their app. Nominations can be made for events such as a new app launch or adding in-app content and features. When an app is chosen by the App Store editorial team for a feature, developers will be notified in App Store Connect, too.
App Store Connect has also added the ability to generate promotional materials. The assets created can be used on social media and other platforms to promote app launches and other significant events.
These new App Store Connect tools promise to make promoting apps more convenient by including the Featuring Nomination process alongside other aspects of app submission. However, I expect it’s the ready-made promotional assets that are the more significant addition for smaller developers who may not have the budget or skills to create the materials themselves.
