Posts in Linked

Apple’s Podcast Analytics Prove the Medium’s Power→

Miranda Katz, writing for WIRED:

Podcasters and advertisers alike have long suspected that their listeners might just be a holy grail of engagement. The medium is inherently intimate, and easily creates a one-sided feeling of closeness between listener and host—the sense that the person talking into your ear on your commute is someone you know, whose product recommendations you trust, and whose work you want to support. Cox describes it as a “lean in” medium: “People are really listening and want to consume all of the content that is there and available. There’s a level of dedication that comes from podcast listeners that you otherwise don’t find.” And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom—and that boom is only getting louder.

Last year at WWDC Apple announced that it would soon provide podcasters with new data regarding the behavior of listeners – data like how long an episode is listened to for, and whether ad reads are skipped or listened to.

As Katz shares in her WIRED piece, the early results have been extremely positive, proving what many podcast listeners already knew: podcasting is a uniquely engaging medium that breeds avid fans.

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What Apple Must Do to Establish Its New Video Service→

It’s clear that Apple is building a video service. That much was obvious the moment it hired veteran entertainment executives Zack van Amburg and Jamie Erlicht. But you can’t flip a switch and create a streaming service—not even if you’re Apple. (You could buy one, but Apple has apparently chosen to build, not buy, at least for now.)

What has to happen between now and the day we all sit down and watch the first episode of van Amburg and Erlicht’s first major acquisition to play through our Apple TVs or on our iPads and iPhones?

Great article by Jason Snell on the challenges Apple is facing in building their video streaming service – which, if you’ve been keeping an eye on entertainment news, is perhaps the company’s worst kept secret. (Jason Snell and Myke Hurley have a regular segment about this topic on their Upgrade podcast, which you should listen to.)

Unlike Snell, though, I have a hard time believing Apple will not offer their service on multiple platforms. If the company’s goal is to generate more Services revenue with this product, it’s only reasonable to expect as many people as possible could sign up for it.

Also, from a cultural perspective, I think it’d be wrong to have TV shows (and eventually movies too?) be locked to Apple devices. I was watching the Grammys last night, and there were plenty of Apple Music mentions (and ads) throughout the show; Apple Music, of course, is available both on iOS and Android, which meant everyone watching could access Apple’s Grammys page and playlists. If Apple hopes to create shows that become cultural phenomena like Game of Thrones or Stranger Things, wouldn’t it be best to ensure everyone can enjoy them?

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Apple Shares First Series of HomePod Ads→

Joe Rossignol, writing for MacRumors:

Apple today shared its first series of HomePod ads on its official YouTube channel, titled Bass, Beat, Distortion, and Equalizer.
[…]
The music-focused ads are each set to their own song, including Ain’t I by Lizzo, DNA by Kendrick Lamar, Holy Water by Hembree, and All Night by Big Boi. Apple continues to position the HomePod as a “breakthrough speaker” first and “intelligent home assistant” second in the description of each video.

If there was any doubt on how Apple is trying to position the HomePod, these ads have no mention – visual or otherwise – of Siri functionalities at all. They’re just about music. (Personally, I love the style and animations.)

As someone who actually believes in the utility of smart speakers, I’m curious to see how this strategy will play out for Apple this year, and if they’re going to air “lifestyle” HomePod + Siri commercials at some point (as they did many times before).

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Connected, Episode 177: Whatever State Asparagus Is Born In→

After wading through HomePod and iOS 11.3 news, the boys give a status report on how they’re feeling about iOS 11 and High Sierra several months into running the releases.

On this week’s episode of Connected, we covered all the latest news from Apple on iOS 11.3 and HomePod, and we also checked in on our experience with iOS 11 and High Sierra so far. You can listen here.

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HomePod Supports User Presence at Home for Personal Notifications→

Refinery29’s Madeline Buxton has spent one hour testing a HomePod ahead of preorders going live tomorrow, and, like others noted at WWDC ‘17, she came away impressed with the small footprint of the device and its audio quality compared to other smart speakers.

This bit from her story is interesting:

Secondly, although everyone in your apartment will be able to use the speaker, only the person who sets up HomePod on their iCloud account will be able to send texts, set up reminders, and get calendar notifications via voice commands. Google Home and Amazon Echo, meanwhile, can recognize different voices and provide personalized content accordingly. (If you do set up personal notifications on HomePod, these will only be available when you are on the network, so you don’t need to worry about your texts being read aloud at home when you are at work. If you don’t want them read aloud when you’re home, you can go into your HomeKit settings and turn off the notifications.)

To my knowledge, this is the first time we hear that HomePod does indeed support calendar notifications (which aren’t mentioned on Apple’s HomePod webpage). As Benjamin Mayo notes, details on how personalized calendar alerts would work are still unclear.

Update: Refinery29 has updated their story to clarify that HomePod will not support calendar notifications.

In addition, I assume that the ability to detect when the HomePod’s owner is at home is powered by the new user presence feature added to HomeKit in iOS 11. Even without a HomePod, iOS 11 lets you set up HomeKit automations with conditions that determine whether you or someone else is at home. The HomePod, as a HomeKit hub, will likely take advantage of the same API, which, in my experience with HomeKit automation in our apartment, has worked well since my girlfriend and I updated to iOS 11 on all our devices in September.

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Changes Coming to Safari 11.1 in iOS 11.3 and macOS 10.13.4→

Apple’s Ricky Mondello has a great thread on some of the improvements for users and web developers coming to the next version of Safari, which is available in today’s betas of iOS 11.3 and macOS 10.13.4.

Among the highlights: animated GIFs can be replaced with silent videos; Intelligent Tracking Prevention is getting even smarter; Safari Reader has an improved parser and support for link blogs; Password AutoFill for Apps, which debuted with iOS 11, now works in web views inside apps. If you’re on the iOS 11.3 beta, you can try the improved Reader on this very post. As for GIFs, here at MacStories we already replaced them with silent .mp4 files loaded via native auto-play (see one in action here), but we’re considering adding support for video content in <img> tags as well. I’m also glad to see Apple expanding support for modern web app technologies including Service Workers and Web App Manifest.

You can find the full documentation for Safari 11.1 on Apple’s website here.

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Messages in iCloud Returns in iOS 11.3 Beta→

When this morning’s news regarding iOS 11.3 made no mention of Messages in iCloud, many feared the feature was delayed indefinitely. But with the release of the first developer beta, it’s now been confirmed that Messages in iCloud is available in 11.3. Guilherme Rambo reports for 9to5Mac:

With the release of iOS 11.3 beta 1 and corresponding developer release notes, Apple announced that iOS 11.3 includes the Messages in iCloud feature. Messages will prompt users to turn on Messages in iCloud on first launch after upgrading to beta 1. Users with two-factor authentication and iCloud Backups enabled will get Messages in iCloud enabled automatically.

It’s not certain that Messages in iCloud will make its way into the public release of iOS 11.3, but its presence in the first beta is a positive sign at least.

First announced at WWDC last June as an iOS 11 feature, Messages in iCloud is just what it sounds like: all your Messages across all your devices are stored in iCloud and kept in sync. The feature was present throughout the iOS 11 beta cycle last summer, but was removed before iOS 11’s public release. I never had any issues with it during the beta season, but clearly some users did, causing Apple to delay the feature until its reappearance now.

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No Cutting Corners on the iPhone X→

Brad Ellis on the very special corners of the iPhone X:

Here’s where the nerd part comes in, iPhone X rounded screen corners don’t use the classic rounding method where you move in a straight line and then arc using a single quadrant of a circle. Instead, the math is a bit more complicated. Commonly called a squircle, the slope starts sooner, but is more gentle.

And:

Now let’s talk about the notch itself. The left and right sides have two rounded corners. Because of the curve falloff, one curve doesn’t complete before the next one starts — they blend seamlessly into each other. As a result, no tangent line on this edge actually hits a perfect vertical.

I love this type of design details. Almost three months later, sometimes I still stop and stare at the screen on my iPhone X to realize what a marvelous feat of industrial design and engineering it is.

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Apple Rolls Out Beta of ‘Apple Music For Artists’ Analytics Dashboard→

Speaking of music services, Billboard’s Melinda Newman reports on today’s beta launch of Apple Music For Artists, a dashboard to provide artists with hundreds of data points about their fans’ listening habits.

The initial beta rollout involves a few thousand artists who will test the product and see what adjustments and expansions, if any, should be made before Apple Music for Artists opens in the Spring to the several million artists with content on the iTunes and Apple Music platforms. Later plans call for a mobile app.

The easily navigable dashboard’s home page provides artists with their current number of plays, spins, song purchases and album purchases. The user can specify the time period ranging from the past 24 hours to the 2015 launch of Apple Music.

Other services have offered similar analytics products for years, but Billboard notes that Apple’s take features more depth and a cleaner user interface for artists.

In addition to broad strokes, artists can drill down on a granular level in myriad ways. A global map allows musicians to click on any of the 115 countries in which Apple Music/iTunes is available and find out what’s happening with their music. They can select individual cities and see how many plays and sales they have in each market, as well as look at their top songs in every city. They may further examine the listener demographics per city, for example, calling up how many times females ages 16-24 in Los Angeles have listened to a particular song.
[…]
Additionally, artists can view all Apple-curated playlists on which they appear, see how many plays they receive and how they are trending over time.

If you’re an artist offering content on Apple Music, this sounds like a pretty cool addition to the service, especially because you can inspect data going back to Apple Music’s launch over two years ago.

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