Following an “unprecedented interest” in WWDC that saw tickets selling out in less than two minutes, Apple has officially announced on its “News and Announcements” developer portal that “they’ll be hitting the road” with Tech Talks this Fall:

Enthusiasm for WWDC 2013 has been incredible, with tickets selling out in record time. For those who can’t join us in San Francisco, you can still take advantage of great WWDC content, as we’ll be posting videos of all our sessions during the conference. We’ll also be hitting the road this fall with Tech Talks in a city near you. Hope to see you there.

In commenting on Daniel Jalkut’s piece on WWDC yesterday, I suggested that a new round of Tech Talks would be a nice solution for those who couldn’t get a ticket to WWDC this year. It’s good to see Apple addressing concerns of limited availability with such a quick announcement.

Tech Talks are, as the name suggests, talks given by Apple employees to developers interested in knowing more about iOS and OS X technologies, attending labs, and getting feedback on APIs and interface guidelines by the people who make iOS, OS X, iCloud, and all the services that power Apple’s devices and computers.

Tech Talks are, effectively, “mini WWDCs”. The last time Apple “hit the road” was in late 2011 with the Tech Talk World Tour after the release of iOS 5. The tour run through 9 cities worldwide:

  • Berlin
  • London
  • Rome
  • Beijing
  • Seoul
  • Sao Paolo
  • New York City
  • Seattle
  • Austin

As Apple described it back then:

We’re taking iOS 5 on a world tour and we want you to come along for the ride. Learn from Apple experts as you take your apps to the next level with the exciting new technologies in iOS. Space is limited, so register today.

It’s unclear right now whether Apple will once again a worldwide tour, but it seems plausible. In 2011, Apple started the Tech Talk World Tour on November 2, announcing tickets on October 20.

The whole point of the conference needs to be rethought, and the goals addressed from scratch using new approaches. As the greatest challenge for WWDC is in scaling to meet demand, I think it’s obvious that the rethought WWDC should be considered in terms of digital solutions. Call it WWDC if you like, but it needs to take place 365 days a year instead of 4. It needs to serve 300,000 developers, not 5,000. And it needs to take place online, not within the cramped confines of a small convention center in San Francisco.

Daniel Jalkut says that it’s time for something better than WWDC. The entire post is worth a read.

Personally, I think it’d be interesting to see an expansion of the Tech Talk World Tour that Apple did in late 2011. But even in that case, venues were limited, and I imagine traveling around the world put a lot of stress on Apple engineers. Having Apple staff at smaller, independent conferences could help, but those would need to be several conferences each year, otherwise the same issues would arise.

I agree with Daniel. Maybe, with hundreds of thousands of developers, the solution that makes the most sense is a digital one.

May
29
2012

Following the release of the WWDC 12 app and official event schedule, Apple just confirmed that an opening keynote will be held on Monday, June 11, in San Francisco.

Jim Dalrymple at The Loop was first to report about invitations being sent to the press for the keynote, which will be held at 10 am. Speakers haven’t been revealed yet, but it wouldn’t be a surprise to see CEO Tim Cook kick off the keynote, with other executives following up on news and announcements during the event.

Apple’s upcoming conference will see the company unveil ”the latest news about iOS and OS X Mountain Lion with developers”. Apple is widely expected to unveil the next major version of iOS, as well as provide new information on OS X Mountain Lion, set to ship in “late summer”, at the event.

With less than two weeks to go until WWDC 2012 kicks off, Apple has this morning released the conference schedule as well as the official iOS app and some guides for the conference goers. Developers who were lucky enough to snag tickets to WWDC ’12 can access the schedule here. There are over 100 sessions and labs that have been categorised into six technical tracks covering:

  • Essentials
  • App Services
  • Developer Tools
  • Graphics, Media and Games
  • Safari and Web
  • Core OS

One interesting change is that the Apple Design Awards will this year be held on Monday at 3:45 PM – usually the event was held later in the event and during the evening.

The official WWDC app is also live now, featuring a detailed schedule, daily news and photos, a map of Moscone West and the ability to plan your week by favoriting sessions and detecting session conflicts. For those who might be new to the WWDC experience, Apple has also created a handy ‘Attendee Guide’ for WWDC that you can access here – it’s nothing huge but does have handy links to other resources that will likely be useful to new attendees. Lastly, there is guide to the WWDC labs including what they will cover, when and where they run and which require a reservation.

Bloomberg: Apple Announcing Thinner MacBook Pro at WWDC

Following today’s report from The Wall Street Journal about new iCloud features set to be announced at the upcoming WWDC in June, Bloomberg has weighed in confirming a rumor posted today by 9to5Mac about the company’s new MacBook Pro line.

The MacBook Pro machines, to be unveiled at Apple’s annual developers conference starting June 11, also will feature high- definition screens like those on the iPhone and iPad, as well as flash memory to cut startup times and extend battery life, said the people, who asked not to be identified because the plans haven’t been made public.

According to Bloomberg, Apple may also announce the release of the next version of OS X, Mountain Lion, at WWDC. Previously, Apple had simply confirmed the desktop OS upgrade would be coming “late summer”, without specifying a release date. The publication also suggests Ivy Bridge chips from Intel will be used, as previously reported. Retina displays for Macs is something Apple has been experimenting with in software releases for quite some time now, too, albeit such hardware implementation will require app and website developers to update their graphics for the new screens.

As many are speculating, two distinct reports about WWDC in one day seem to suggest a “controlled leak” by Apple to set expectations for the event, something the company did in the past. Prior to the iPhone 4S’ announcement, for instance, The Wall Street Journal pinpointed the device’s release timeframe and carrier support in the US, a move that several blogs connected to a “controlled leak” amidst rampant rumors during the summer. Apple itself went on the record saying those rumors negatively impacted the iPhone’s performances during the quarter.

WWDC ’12 kicks off in San Francisco on June 11.

WSJ: iCloud Getting Photo Sharing, Commenting, Video Syncing at WWDC

A new report by The Wall Street Journals claims Apple will be announcing a series of new features for iCloud at WWDC, including a revamped photo sharing system with support for user comments.

The new features, expected to be announced at Apple’s world-wide developer conference beginning June 11, will allow iCloud users to share sets of photos with other iCloud users and to comment on them, these people said. Currently, users can only store one set of photos in iCloud through a feature called Photo Stream, which is designed to sync those photos to other Apple devices, not share them.

The full report is available (behind paywall) at The Wall Street Journal. The publication also confirms iCloud.com will be getting support for Notes and Reminders web apps, as we previously detailed based on a “leaked” beta version of the service.

However, to say that “users can only store one set of photos in iCloud through a feature called Photo Stream” is incorrect. A feature of iPhoto for iOS called “Journals” and released in early March allows users to build sets of photos and share them publicly with a URL through iCloud. These Journals even support additional graphics such as backgrounds, text captions, and they can be viewed in any browser, allowing users to zoom in on single photos and download them. Here is an example of iCloud Journal.

Whilst it would make sense for Apple to simplify iCloud photo sharing and allow easier commenting especially from mobile devices, Photo Stream isn’t the only option to “store one set of photos”. Journals are limited to iPhoto, which is a separate app sold on the App Store that doesn’t come pre-installed on iOS devices, but they certainly show that Apple has been experimenting with iCloud-based public sharing for quite some time, even offering an API to developers for that (albeit limited to storage, with no display options as the WSJ implies here). With MobileMe approaching its deadline of June 30, it’s also worth keeping in mind that Apple’s existing solution to store and share photos, MobileMe Gallery, will stop functioning alongside the service, so it wouldn’t be a surprise for Apple to offer an alternative.

Apple’s WWDC is scheduled to kick off in San Francisco on June 11. Developers have been asking for more tools to integrate their apps with iCloud, and it’s very likely that Apple will announce additions to the service, as well as offer previews of iOS 6 and OS X Mountain Lion at its upcoming developer event.

Apple’s WWDC, or Worldwide Developers Conference, is the highlight for Apple developers working with iOS and OS X operating systems. WWDC is a great opportunity for peers to meet and greet and learn more about each other and the industry as a whole. It’s also a highlight for anyone that looks forward to hearing announcements and product reveals from Apple, such as a new iPhone and major iOS updates.

After last year’s WWDC, SHAPE met with many fellow developers and in turn the experience inspired them to continue making better apps. Tickets for WWDC can be hard to come by, last year’s event sold out in less than 10 hours and many developers missed their chance to get tickets because of travel, sleep, work arrangements, etc. This year could sell out as fast or even faster than 2011.

SHAPE took it upon themselves to develop an app specifically for WWDC ticket sales that works as an alarm. It monitors twitter for the keyword “wwdc” and also patrols the official WWDC site for changes. When announcements or keywords are triggered, the app sends a push notification and will activate an alarm within the WWDC app.

Video after the break. (more…)

Jun
23
2011

Right on schedule less than two weeks after WWDC, Apple has uploaded the session videos to its Developer portal and made them available for registered developers to download in iTunes, provided they log in with their Apple ID. Whilst the landing page for the WWDC 2011 Session Videos went live for a few minutes yesterday, the videos were not available yet. The videos are now available both in SD and HD at developer.apple.com/itunes. 109 files of sessions covering new iOS 5 topics like Notification Center and iMessage, new iCloud features, OS X Lion and memory management for developers can be downloaded now, for free and viewed on any iPhone 4, iPad, Apple TV, Mac and iPod touch 4th gen.

As usual, Apple reminds you that “content presented within the session videos and slides is Apple Confidential Information and is subject to the Registered Apple Developer Agreement.” The official Developer Videos webpage hasn’t been updated yet to reflect the changes, but the 2011 Sessions are available on iTunes.

Categories covered at WWDC 2011 include:

  • Apple Platforms Kickoff
  • App Frameworks
  • Core OS
  • Developer Tools
  • Graphics, Media, and Games
  • Internet and Web

Sessions can be downloaded as videos, or digital booklet slides.

The Apple Design Awards “recognize outstanding achievement and excellence” in apps made specifically for Apple platforms and devices. For the first time, this year’s ADAs (which will be announced tonight at the WWDC 2011 in San Francisco) will award developers of applications for all iOS devices and Macs: whilst last year’s edition skipped the Mac to focus on iOS, 2011 is back at full speed to celebrate great, usable, and well-designed apps available in the Mac and iOS App Stores. For the full list of 2010 ADAs winner, check out our previous coverage here.

So what’s in for tonight? As you may be aware of we’re not in San Francisco to attend WWDC (let’s leave that to developers), but we’ll be following the events as they unfold on Twitter, also thanks to a few developer friends who are actually there to enjoy the show. We will update this story with the fresh names of winning apps and devs as soon as we get them, as well as Apple’s official statements about this year’s ADAs once the official page gets updated later today or tomorrow.

So follow us on Twitter as @macstoriesnet, come back to this post in around 10 minutes from now, and let’s wait and see who’s going to grab the prizes this year at WWDC.

You can check out the full list of winners after the break.

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