This Week's Sponsor:

Kolide

Ensure that if a device isn’t secure it can’t access your apps.  It’s Device Trust for Okta.

Posts tagged with "podcasts"

Apple Introduces Affiliate Program for Podcasts Subscriptions

Apple’s Podcasts Subscriptions service is coming soon, and today, the company debuted an affiliate program to help spread the word about the shows that participate in it. As we previously reported, the subscription program will allow podcasters to offer paid versions of their shows. Podcasters can offer paid-only shows or enhanced versions of free shows that add a combination of bonus features, like extended, ad-free, and early-release episodes.

Today’s announcement adds Podcasts Subscriptions to Apple’s existing affiliate programs for iTunes Store content as well as Apple Music, TV+, New+, and Books subscriptions and content. If you apply to the program and are accepted, you’ll be given a token that identifies your affiliate account when you publish a link to a paid podcast. When someone subscribes to a show using your link, you’ll earn a 50% commission on the first month’s subscription fee for any subscriptions signed up within a 30-day window. For example, the new program would mean a $5 payout for a user who signed up for a $10/month subscription. The affiliate program is available to podcaster’s offering shows for subscriptions, adding another way for them to earn money from their shows.

With the exception of apps, which were removed from Apple’s affiliate program in 2018, Apple now offers an affiliate program for all of the subscriptions and content it sells. The success of the App Store ultimately made that affiliate program unnecessary for Apple to continue. However, as a new service, it makes a lot of sense to introduce an affiliate program for Podcasts Subscriptions to help raise its profile among consumers.

Apple Announces Apple Podcasts Subscriptions

During today’s keynote event, Apple announced their new Apple Podcasts Subscriptions service. Launching in May in over 170 countries, the service will allow users to subscribe to premium podcasts directly from the Apple Podcasts app. Premium shows will offer access to various perks for users, such as removing ads, releasing shows early, or providing exclusive content.

Podcast creators can participate in the service for $19.99/year, and can use the redesigned Apple Podcasts Connect website to manage their subscription offerings. Apple has partnerships set up with some creators and companies to kick things off, including NPR, The Athletic, Tenderfoot TV, and Pushkin Industries.

Accompanying the new subscription service is an update to the Apple Podcasts app. The updated app will allow subscribing to premium podcasts, and will also display new “channels.” Podcast channels are groups of shows curated by creators, and can be either free or paid.

While the integration into Apple’s ecosystem means users can easily subscribe using their existing App Store accounts, it also means that Apple will be taking its usual 30% of revenue from podcast creators. This will drop to 15% after the first year, the same way it does for in-app purchases.

You can follow all of our April event coverage through our April 2021 Event hub, or subscribe to the dedicated RSS feed.

Downtime Organizer Sofa Adds Apps, Audiobooks, Board Games, Deeplinking, Backups, and More Themes

Sofa is a terrific downtime organizer. Since its release, the app has seen frequent updates that have added features and refinements that make it an excellent one-stop destination for collecting media you want to enjoy later. We’ve covered the app before, so I won’t revisit its core functionality here, but if you’re new to the app, be sure to check out our previous reviews for more details.

The headline feature of Sofa’s latest update is the addition of apps, audiobooks, and board games to the lineup of media it can track. I’m especially pleased to see that iPhone, iPad, and Mac apps have been added to Sofa. I’ve long considered trying new apps as a form of entertainment. Even poking around productivity apps that most people would consider ‘work’ apps is fun for many people.

The addition of apps is timely given the trend towards subscription-based apps with free trials. If an app catches your eye, but it’s got a relatively short free trial period, you can drop it into Sofa to try later when you can make the most of the trial. The addition of apps also provides a way to track games on Apple’s platforms that weren’t always available in Sofa’s videogame category. However, the change also means that you may have to search for an iOS game in a couple of different places at times.

Read more

Apple Launches Kid-Friendly Podcast Collections

Apple has partnered with Common Sense Media to curate collections of podcasts for kids in the US. The shows are picked by Common Sense Media, an organization whose editors have a long history of helping parents and educators find age-appropriate media for children.

The shows currently highlighted in Apple Podcasts’ new collections are from a wide variety of creators like Tinkercast, American Public Media, Gen-Z Media, Pinna, Tumble, Highlights, WNYC Studios, Rebel Girls, and Nickelodeon. The collections will be updated monthly and will feature podcasts organized by age groups and themes. Currently, there are four themed collections available:

  • Common Sense Media Picks, a collection of some of the organization’s all-time favorite podcasts
  • One More!, a collection of mysteries and action-packed stories
  • Kids Know Best, shows picked by kids themselves
  • Story Time, which includes stories designed to spark kids’ imaginations
Some of the shows spotlighted in the One More! collection in Apple Podcasts.

Some of the shows spotlighted in the One More! collection in Apple Podcasts.

With the large number of podcasts available today, the guidance provided by these new collections is a terrific resource for families. There are a lot of shows here that I know my kids would have enjoyed when they were younger.

‘For All Mankind’ Companion Podcast Launching Friday from Apple TV+

Apple TV+ is launching its first podcast that will serve as a companion to the show ‘For All Mankind,’ the Apple Original series that imagines a world where the Soviet Union was first to land on the Moon. Trailers for the podcast, which is hosted by cast member Krys Marshall, are available on Apple Podcasts and YouTube. The first full episode will be published Friday, February 19th at 9:00 am US Pacific time, which is also when the first episode of season two of For All Mankind will be available.

‘For All Mankind: The Official Podcast’ is being produced in partnership with AT WILL MEDIA, a Manhattan and Los Angeles-based media production company that has produced shows like The Choice for The New York Times. New episodes of the TV show will debut at 9:00 am US Pacific time each Thursday, with new episodes of the 10-episode podcast coming out every other week on Fridays at the same time.

Podcast host Krys Marshall, who plays Commander Danielle Poole on For All Mankind, will be joined by space experts, former astronauts, and people involved in creating the TV show, providing a mix of science and behind-the-scenes details about the show. The show is available in the Apple Podcasts app as well as third-party podcast players via RSS.

You can listen to the trailer for ‘For All Mankind: The Official Podcast’ below:

Apple Celebrates Black History Month with Features Across Its Products

February is Black History Month, and Apple has announced a long list of ways it is celebrating across its products and services. In a press release the company said:

Apple is bringing customers a variety of new and updated collections and exclusive content that highlight and amplify Black creators, artists, developers, and businesses. From curated features across the App Store, Apple Music, the Apple TV app, Apple Books, and Apple Podcasts, to new Apple Maps Guides, the Apple Watch Black Unity Collection, Today at Apple sessions, and more, here is a look at what is in store across Apple’s products and services this February.

In the App Store, Apple is featuring stories with Black developers and highlighting social justice apps along with entertainment and gaming apps. The month-long feature extends to other services too:

  • Music will feature Black musicians and include related content like playlists, essays, videos, and custom artwork
  • Maps Guides, which has seen many updates recently, will feature Black-owned businesses in collaboration with EatOkra
  • The Apple TV App will include ‘Essential: Stories That Honor Black Families,’ plus two free episodes of The Oprah Conversation featuring ‘Caste: The Origins of Our Discontents’ by author Isabel Wilkerson
  • Apple News will have curated topic groups and Apple Books will showcase a collection of relevant books and audiobooks
  • The Podcasts app will highlight Black voices including Michelle Obama, Joe Budden, Phoebe Robinson, and Baratunde Thurston, plus an extended promotion of shows featuring relevant topics
  • Fitness+ will spotlight songs from Black artists, and the first Time to Walk episode for February will feature author Ibram X. Kendi who will discuss racial justice and resiliency
  • Today at Apple will feature virtual sessions and tutorials moderated by Kimberly Drew with Black artists including typographer Tré Seals, creative director, filmmaker, and photographer Joshua Kissi, and visual artist, photographer, and educator Shan Wallace
  • Shot on iPhone will feature 30 Black photographers
Apple's Black Unity Collection limited-edition Watch, Sports Band, and watch face.

Apple’s Black Unity Collection limited-edition Watch, Sports Band, and watch face.

On the product side, Apple has introduced the Black Unity Collection that includes a limited-edition Apple Watch 6, a Black Unity Sport Band, and a Unity watch face. Apple is also supporting six groups dedicated to promoting and achieving equality and civil rights in the US and around the world. The Watch and Sports Band will be available beginning February 1st and the watch face will debut with watchOS 7.3, which Apple says will be out later today.

The Black Unity Sports Band and Unity watch face, which changes dynamically as the Watch moves, include the green, red, and black colors of the Pan-African flag, and the Sports Band has ‘Truth. Power. Solidarity’ laser etched on the inside of the band’s fastening pin. Similarly, the limited-edition Watch has ‘Black Unity’ etched in the Watch’s crystal back. Apple will also kick off a special month-long Unity Activity Challenge on February 1st that is achieved by closing Move ring at least seven days in a row.

Apple Podcasts Adds Spotlight Editorial Feature

Today, Apple unveiled a new monthly editorial feature for Podcasts called Spotlight, which showcases up-and-coming podcast creators. The first podcaster featured is Chelsea Devantez, whose show Celebrity Book Club debuted late last year and discusses the memoirs of celebrity women.

Shows featured in Spotlight include Editors' Notes.

Shows featured in Spotlight include Editors’ Notes.

Spotlight can be found in Podcasts’ Browse tab and is accompanied by ‘Editors’ Notes’ where you usually would see the show’s description. As a result, those editorial notes are available in third-party podcast apps too.

In an announcement by the podcast’s publisher Stitcher, Apple’s Global Head of Business for Apple Podcasts, Ben Cave said that “Apple Podcasts Spotlight helps listeners find some of the world’s best shows by shining a light on creators with singular voices.” I’m glad to see Apple Podcasts continue to evolve and expand its discovery tools. Apple has been instrumental in the growing popularity of podcasts for years. However, the company’s role as editorial curator of shows and creator of its own content is a more recent development. Like features the company has rolled out for Apple Music in recent years, Spotlight is the sort of thing that doesn’t need to be held until an OS update, allowing podcast fans to take advantage of it now.

Apple Recaps Its 2020 Services, Including the App Store’s Record-Breaking Holiday Season

In a press release today, Apple provided an update on its services. According to Eddy Cue, Apple’s senior vice president of Internet Software and Services:

Now more than ever before, customers around the world have found inspiration and value in the breadth and quality of Apple’s services, which have impacted their lives in big and small ways every day. We’re incredibly optimistic about where we’re headed, and we believe that the opportunities for developers and the creative community are endless, as are the positive and meaningful benefits to our customers.

Among the highlights Apple shared are App Store revenue numbers for the 2020 holiday season, which were greater than 2019 for the same period and once again set an all-time record for single-day sales on New Year’s Day:

The trend continued over the holiday season, with App Store customers spending $1.8 billion on digital goods and services over the week between Christmas Eve and New Year’s Eve, driven largely by spending on games. Customers ushered in 2021 by setting a new single-day spending record of over $540 million on New Year’s Day.

Apple also noted that developers have earned more than $200 billion since the inception of the App Store in 2008 and that it kicked off the App Store Small Business Program at the end of 2020.

In addition to apps, Apple recapped its other services:

  • Apple Music, which added several new features in 2020 that Apple says have been used by more than 90% of iOS 14 users
  • The Apple TV App, which debuted on new smart TVs and videogame consoles in 2020 and is now available on over 1 billion screens in more than 100 countries
  • TV+, which gained a dedicated tab in the TV app and was nominated for 159 awards, receiving 45
  • Apple News, which added local news for certain cities, included special coverage of the pandemic, the racial justice movement, and the US election, and added audio to News+ in 2020
  • Fitness+, which debuted just before the New Year
  • Apple Pay, which Apple says is accepted by more than 90% of US stores, 85% of UK stores, and 99% of Australian stores
  • Apple Arcade, which now has more than 140 games with games that have received more than 50 award nominations
  • Apple Books, which has over 90 million monthly active users
  • Apple Podcasts, which is available in 175 countries and 100 languages
  • iCloud, 85% of whose users have enabled two-factor authentication

Every year I’m struck that the App Store continues to set holiday season records for sales. The success of the App Store has been nothing short of remarkable, but as Apple’s press release demonstrates, Apple’s current services story today extends far beyond apps.