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Posts tagged with "iphone 5S"

iOS 12 on the iPhone 5S, iPhone 6 Plus, and iPad mini 2

Andrew Cunningham, writing for Ars Technica:

I’ve been testing iOS on old devices for six years, and I’ve never seen a release that has actually improved performance on old devices. At best, updates like iOS 6, iOS 9, and iOS 10 didn’t make things much worse; at worst, updates like iOS 7 and iOS 8 made old devices feel like old devices. Anyone using an older device can safely upgrade to iOS 12 without worrying about speed, and that’s a big deal. You’ll notice an improvement most of the time, even on newer devices (my iPad Air 2, which had started to feel its age running iOS 11, feels great with iOS 12).

As I noted in my review, I was hoping someone would run actual measurements for different system features on older devices running multiple versions of iOS. Cunningham did exactly that, going all the way back to iOS 10 on the iPhone 5S.

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Apple Airs New “Parenthood” iPhone 5s Commercial

Apple aired a new iPhone 5s commercial today, focusing on parents using iPhone apps and compatible hardware devices in their everyday lives. The ad is called "Parenthood", and it aired on the seventh anniversary of the iPhone's launch in the United States on June 30, 2007.

The new commercial follows the company's theme of "You're more powerful than you think", highlighting the capabilities of the iPhone 5s and its rich ecosystem of connected apps and accessories. While the first ad in the series put the spotlight on health and fitness-related activities, Parenthood depicts common scenarios of parenting life from early morning with a Withings baby monitor and the MyTeeth app to late evening, when the iPhone's flashlight is used to find a misplaced toy before a little girl goes to bed.

Throughout the video, Apple highlights an array of devices such as WeMo, a Tractive dog collar, a Kinsa smart thermomether, and Parrot's wireless sensor for plants. The iPhone is shown both as a portable computer to record the life and moments of a family as well as a device with apps that bring family members closer together or teach young kids to brush their teeth or draw. As Matthew Panzarino notes, the iPhone isn't a passive experience or a surrogate for a parent. Apple suggests that empowerment from apps and accessories is subtle but powerful, naturally integrated in a modern lifestyle with an interplay of hardware and software. And like its previous Strength commercial, the iPhone's portability isn't a demanding burden -- whether it's trying to exercise while pushing a stroller or snapping macro photos of shellfish with an attached lens, the iPhone's form factor allows the device to be a constant enjoyable addition to our daily lives.

At WWDC, Apple introduced HomeKit, a new set of APIs for developers of hardware accessories with dedicated apps to plug into for better integration with iOS and standardization. With Strength and Pareenthood, Apple isn't just promoting the iPhone as a phone: they're advertising a platform of experiences revolving around the iPhone, which, as the campaign implies, is a powerful message, narrated through familiar and relatable stories.

You can watch Apple's new Parenthood ad below.

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Apple Debuts New ‘Powerful’ iPhone 5s Advert

Apple last night debuted a new advert for the iPhone 5s on US television networks and YouTube. Dubbed 'Powerful', the advert features the song Gigantic by the Pixies amongst a montage of scenes that shows the iPhone 5s accomplishing a myriad of tasks. There is no narration in this advert, but it does end with the slogan "You're more powerful than you think", which aptly sums up many of the more unique uses of the iPhone 5s that are shown. For example, the iPhone is used as a heart rate monitor, a remote to launch miniature rockets, as well as both an instrument and aid to an instrument, amongst other uses in the 90 second advert.

Update: As discovered by MacRumors, Apple has today launched a new section on their website that is dedicated to this advert and it highlights the apps that are featured in the spot.

You can watch the full advert below, or on Apple's YouTube channel.

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Pedometer++ 2.0

David Smith's step counter for the iPhone 5s started as a simple experiment but turned into a quite popular utility. Today David has released version 2.0 of the app, which comes with a nice visual update that lets you see a week's worth of data with a clever use of color. I think that the new UI is much better than before, and I really like how the M7 is allowing developers to build new apps like Pedometer++.

My problem is that I feel guilty whenever I open Pedometer++. I mentioned this on the latest episode of The Prompt, and David is aware of it.

This app has generated more guilt than anything else I’ve ever created. I am constantly hearing from people who say that they open the app and are shocked at how little they actually move in a day. I know for myself it wasn’t until I actually measured it that I realized how sedentary my life was. It is sobering to see that you only took 2,000 steps in a day and realize just how unhealthy that likely is.

Pedometer++ 2.0 is free on the App Store.

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Apple Airs iPhone 5s Holiday Commercial Featuring AirPlay

Just in time for the holidays, Apple today aired and published a new iPhone 5s commercial focused on AirPlay and the impact that capturing memories can have on real life scenarios. The commercial, called "Misunderstood", was first spotted by 9to5mac and subsequently posted by Apple on their official website and YouTube channel.

The commercial is interesting for a variety of reasons. The underlying theme is fairly straightforward: there's a family gathering for Christmas, with parents, grandparents, kids, and other relatives getting together to celebrate the holiday. It's snowing and kids are playing outside, running, building a snowman, and taking walks with their parents. Inside, adults are making preparations, cooking, talking by the Christmas tree -- perhaps they're seeing each other after months of work and normal life routine that prevents them from being always together, all the time. It's a typical Christmas family reunion.

There's a teenager with a 5s who in the first half of the commercial is shown constantly checking his iPhone: he's holding the iPhone as he greets his relatives, he's absorbed in the display and apps while everybody else is seemingly having a good time, and, again, he goes back to his iPhone while others are looking at the festive tree inside the house. At one point, his grandfather throws a hat towards his iPhone's camera to grab his attention -- "Put that thing down and come join us!", the commercial seems to say. We've all seen (or been) this kid in our lives, full of electronic devices.

And then the commercial changes: as the entire family is gathered in the living room, the boy walks in, his iPhone in hand, and turns on an Apple TV connected to the television. He connects the iPhone to the Apple TV wirelessly with AirPlay, and he starts streaming a video. This is where Apple reveals the story behind the ad: the kid wasn't just isolating himself from his family because he was bored and he needed his apps -- he was making a home video for his family. The perspective changes: what, from the outside, looked like a teenager ignoring family members reveals photos and videos taken with the iPhone's camera and (likely) edited with iMovie. There are touching clips of kids playing, people hugging, laughing, kissing, and just having the good time that everybody wants to have for Christmas -- when life routine is far away in the city and you get to wake up late and take a walk with your kid in the snow. Heads turn in the living room -- "How did you make this?", you can almost hear people ask.

The iPhone shown in the first half of the commercial wasn't being used as an escape device to kill boredom -- it's advertised as a creation device used to create memories, edit videos, and share a touching moment with family members that you don't see much often anymore. From the iPhone's camera point of view, now mirrored via AirPlay onto the big screen for others to see, everything makes more sense: seeing relatives and watching them talk, play, and share personal moments. The iPhone was used to record life rather than escape from it. The home video ends, notably, with a selfie; people are happy, the kid is happy. Cut to family house seen from outside. Happy holidays from Apple.

Apple's new commercial may be deemed as unrealistic by some (an Apple TV at your grandparents' house? Teens not using Snapchat?), but it's good. It's relatable, human, and it highlights the iPhone's best features (the 5s' camera, SloMo, powerful video editing, streaming, music) with the personal touch that Apple has been employing in the past years for commercials such as Photos, Music, and FaceTime Every Day. It's a clever commercial in that it sells a product while telling a story that people know -- but from the angle of technology empowering us in new ways.

The inclusion of the Apple TV and AirPlay is interesting. AirPlay, in its various forms, has long been considered one of Apple's most undervalued features, and the company is trying to position it as an easy to use and useful companion to the main iPhone experience. There are no screens showing how AirPlay is activated or the Apple TV interface, but the message is there: there's a way to show iPhone videos on the television. It'll be interesting to see if Apple will follow-up to this in future commercials.

As Christmas approaches, Apple is once again advertising the iPhone as an experience more than a gadget. It's not about the camera sensor, the faster processor, the apps, or wireless streaming taken individually -- it's about how all these elements, together, make technology (in this case, Apple's technology) fit into our lives, empowering us.

You can watch the commercial below.


Apple’s New iPhone 5s Commercial

Aired last night and then posted on Apple's website and official YouTube channel, "Metal Mastered" is the company's latest commercial for the iPhone 5s that follows "Plastic Perfected" for the iPhone 5c and a 5s promo video released last month after the device's announcement.

The commercial focuses on the iPhone 5s' gold color option and Touch ID with Goldfrapp's "Ooh La La" playing in the background. The song's lyrics are timed with the appearance of Touch ID on video, and the commercial prominently features the 5s' dual-LED flash system as well as iOS 7.

We have embedded the commercial below.

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Testing The iPhone 5s In Patagonia

This iPhone 5S beats out the 5 in every camera test and in many ways I prefer it to my DSLR. Sure it has its pros & cons… but for the first time ever, I didn't bring my Canon 1DX and I didn't regret it one bit. That's saying a lot.

Austin Mann (via Shawn Blanc) went to Patagonia to properly test the new iPhone 5s camera, and he came back with some amazing photos and videos. Even better, he provides explanations and comparison shots between the iPhone 5 and 5s, showing how the 5s takes better pictures better suited for processing. I don't know if I'll ever be able to take pictures as good as Austin's, but the fact that Apple is hiding complex technology behind the software gives me hope that, when I'll get my 5s, I'll enjoy features like SloMo and better Panoramas without having to care about their settings.

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Nike+ Move App For the iPhone 5S to Arrive on November 6th

Announced alongside the new Fuelband SE was an update to Nike+ Running, and the new Nike+ Move app which Phil Schiller showed off during September's iPhone 5c + 5s Keynote. The Nike+ Move running app is a sort of "Fuelband lite", being previously detailed by Engadget as being an introductory experience into the Nike+ ecosystem. From today's press release:

Nike+ Move App

Launched by Apple at their recent event, the Nike+ Move App is an introductory NikeFuel experience for iPhone 5S users. Nike+ Move measures when, where and how you moved and uses NikeFuel to motivate you. Nike+ Move then lets you compare your movement with that of your friends or other Nike+ Move users around you.

The Nike+ Move app will be free to download on the App Store.

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