This week's sponsor


A Business Productivity App for Mac and iOS

Apple Airs New iPhone 5 Commercial: “Photos Every Day”

Apple today aired a new iPhone commercial called Photos Every Day, which, as the name implies, focuses on one of the iPhone's core features: taking pictures.

The ad doesn't follow the tone of Apple's latest upbeat commercials, but instead marks a return to the company's old iPad and FaceTime commercials with a slow music playing in the background, a single voiceover at the end, and, more importantly, a distinctive focus on the people using Apple products.

In the one-minute commercial, people are seen taking pictures of food, everyday situations, their kids, concerts -- everything. The message is clear: either with the default camera or Instagram (also shown in the ad), in landscape or portrait, as normal shots or Panorama pictures -- the iPhone is your everyday camera. This is corroborated by the tagline at the end: Everyday more photos are taken with the iPhone than any other camera.

The ad has been posted on Apple's website and YouTube channel. You can watch it below.

Like MacStories? Become a Member.

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it’s also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. Plus, it’s made in Italy.

Starting at $5/month, with an annual option available. Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.