Aired last night and then posted on Apple's website and official YouTube channel, "Metal Mastered" is the company's latest commercial for the iPhone 5s that follows "Plastic Perfected" for the iPhone 5c and a 5s promo video released last month after the device's announcement.
The commercial focuses on the iPhone 5s' gold color option and Touch ID with Goldfrapp's "Ooh La La" playing in the background. The song's lyrics are timed with the appearance of Touch ID on video, and the commercial prominently features the 5s' dual-LED flash system as well as iOS 7.
We have embedded the commercial below.
Like MacStories? Become a Member.
Club MacStories offers exclusive access to extra MacStories content, delivered every week; it's also a way to support us directly.
Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. Plus, it's made in Italy.
Starting at $5/month, with an annual option available. Join the Club.
A Club MacStories membership includes:
- MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
- Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
- Access to occasional giveaways, discounts, and free downloads.