I recently decided that I wanted to overhaul the way I deal with email pitches (new apps, hardware accessories, web services, etc.) and I set out to find a solution that would allow me to broadcast an email to my team without having to forward more emails.
The problem:
- Most email pitches are sent to my personal email address, which teammates can’t access;
- I can’t stop developers and PR people from sending messages to my personal address;
- I go through email every day, and I carefully handpick what I would like to see covered on MacStories;
- I used to forward every email to individual members of our team, duplicating attachments and using conversations as a tracking system to remember who’s interested in covering what;
- Inboxes got overcrowded, I couldn’t easily keep track of pitches assigned to someone else, and everybody was unhappy.
For years, I envisioned a system that, with one tap, would allow me to put an email message in a folder and forget about it, while it would still be broadcasted to my team so that others could take it into consideration. After weeks of experiments, I chose to leverage web automation and two tools I already use for todo management and team communication: Todoist and Slack.
The solution I landed on is remarkably simple, but it took a while to get it just right and work around a few unexpected bugs.