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Apple Confirms: Media Event On September 10

As first reported by The Loop’s Jim Dalrymple, Apple has today sent invitations to selected members of the press for a September 10th media event on Apple’s campus in Cupertino. The date of the event was also reported by AllThingsD’s Ina Fried last month.

According to speculation from the past few months, Apple’s event will focus on the introduction of new iPhone models, namely the successor to the iPhone 5 (so far unofficially called the “iPhone 5S”) and a possible new lower-price entry in the iPhone line – the “iPhone 5C”. Our Cody Fink shared his thoughts on the possibility of an entry-level iPhone back in July; as for the iPhone 5S, recent rumors have suggested that the device may include a fingerprint sensor, improved camera, and a golden color option.

Apple’s new major iOS update, iOS 7, is also expected to make its formal debut at the media event. Originally announced at Apple’s developer conference in June, iOS 7 has seen six beta releases for registered developers throughout the summer with changes and improvements to the redesign and new features that Apple unveiled in June. Typically, Apple releases “golden master” builds of iOS updates at its September media event, so an iOS 7 GM is to be expected on September 10, with Apple asking developers to start submitting iOS 7 apps to the App Store shortly after. Other software releases that may make an appearance on September 10 include OS X Mavericks, a new version of iTunes with iTunes Radio support, redesigned Apple apps (such as iWork) for iOS 7, and a new version of iCloud.com with an iOS 7-matching redesign.

As shared by Tim Bradshaw, the event’s invitation reads “This should brighten everyone’s day”, possibly hinting at the new iOS 7 and (rumored) iPhone 5C colors.

We’ll be covering Apple’s September 10 announcements with a dedicated hub on MacStories. You can subscribe to this tag page via RSS to receive every update for Apple’s September 10 media event.

John Siracusa On Nintendo→

John Siracusa:

But if the time of the game console is not yet at an end (handheld or otherwise), then Nintendo has a lot of work to do. It needs to get better at all of the game-related things that iOS is good at. It needs to produce software that clearly demonstrates the value of its hardware—or, if that’s not possible, then it needs to make new hardware.

Any advice that leads in a different direction is a distraction.

A lot has been written about Nintendo this week, and I feel like several articles and tweets miss the point of understanding Nintendo for what it is: not Apple. Not a software company, not a regular game company, and certainly not a company that likes ceding control of its destiny to others. I think that viewing Nintendo through the lens of Apple and just as another company that could make games for the App Store is the wrong approach.

John understands Nintendo. Here’s an excerpt from my interview with him published earlier this year:

Second, in my own experience with my 8-year-old son, Nintendo games still have an unmatched ability to capture the hearts and minds of kids. My son has been exposed to a ton of iOS games, on the iPod and iPad, plus PS2, PS3, and even PC/Mac games. But he chooses to spend the vast majority of his gaming time on a Nintendo console, playing both “casual” games (Wii Sports, Nintendoland) and long, deep games (Zelda, Mario).

This is not to minimize Nintendo’s woes. The threat from iOS gaming is very real. But it is heartening to know that the things we love about Nintendo are not entirely based on nostalgia.

A common argument that I’ve also read this week is that Nintendo isn’t making good games anymore. My experience mirrors John’s: I know children and teenagers who play iOS games but also own Nintendo consoles to play Mario, Luigi’s Mansion, Fire Emblem, or Mario Kart. There is something about the magic of Nintendo games that is unmatched by the App Store.

Nintendo has work to do – I even said as much in November 2011. Their problems aren’t new but they have been exacerbated by the Wii U’s failure and it’s time to fix them. For instance, refusing to launch a Wii U Ambassador Program is confusing, as Nintendo should cater to its most loyal fanbase, and reward those who bought a Wii U in times of crisis, like they did for the 3DS.

I believe that applying the same standards of the tech industry to Nintendo is a flawed process; Nintendo should face the threat of mobile gaming by being Nintendo at its best. I’d like to see more articles about this, not the App Store.

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Sponsor: Many Tricks

Our thanks to Many Tricks for sponsoring MacStories this week with Name Mangler.

Whether you’re renaming a collection of photos or preparing a folder of images for an online gallery, Name Mangler makes renaming easy. Name Mangler is fast, able to crunch through thousands of files in seconds. It’s flexible, letting you change the title case, add prefixes and suffixes, and insert words or phrases into your filenames. And it’s smart, letting you examine and customize each file name based on the file’s own metadata. As you’re renaming the files, Name Mangler can show you the result of each step, ensuring that you’re happy with the results. When you’re all done, Name Mangler keeps track of your renaming actions, and you can share presets across Macs through apps like Dropbox. You can even create droplets so you can drag a group of files into the icon for instant renaming.

Plain and simple, Name Mangler is a highly customizable tool that takes the pain out of renaming files. You can download a trial from Many Tricks, or purchase your own copy for $19 on the Mac App Store.

Editorial Workflow for iThoughts→

I had a feeling it was only a matter of time before Rob Trew started playing around with Editorial. Rob is the author of some of the most amazing scripts for OmniFocus and mind-mapping that I’ve ever used, and now he has created an Editorial workflow to turn a Markdown document into a tab-indented list that can be pasted in iThoughtsHD. In iThoughts, you’ll end up with a nicely formatted mind map that respects the indentation of the original document. This is just another example of Editorial’s flexibility in the workflow system and Python scripting.

Side note: I still have to check out iThoughts’ new Mac version, iThoughtsX. I’ve just been too busy finishing an eBook and submitting it to Apple.

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Fighting Clones on the App Store→

Casey Johnston of Ars Technica investigates clones on Apple’s App Store, how they’ve affected businesses like A Beautiful Mess by copying and marketing ripoff apps, and how they’re doing it.

The app had only been out three months, and already the creators of A Beautiful Mess were scrambling to deal with a big problem: clones, copycats, and rip-offs, as many as seven of them, crowding the search results in the App Store. The clones appeared to be legitimate, affiliated versions, yet as all the developers knew, they were anything but. The CEO of the company that created the original A Beautiful Mess called them “infuriating.”

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The Colors of Apple→

Linus Edwards of VintageZen takes a look at the color palette Apple has used throughout their history in a variety of products, from the original Macintosh to the translucent plastics in iMacs and iBooks to colorful iPods. Compare that history to today’s flagship products, which are aluminum and framed by black or white glass. The conversation comes in light of an impending update to the iPhone 5, which is rumored to be launching with graphite and champagne as additional colors options at the high-end. Perhaps these classy colors are intended to be throwbacks to the gray Powerbooks and beige Macs of the 90s.

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