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Phil Schiller Transitions into Reduced Role as Apple Fellow; Greg Joswiak Newly Appointed SVP of Worldwide Marketing

Apple announced a major change to its executive team today: Phil Schiller, who first started at Apple in 1987, is transitioning into a limited role with far fewer responsibilities, holding the title Apple Fellow. Schiller will retain oversight of the App Store and Apple Events, and continue reporting directly to CEO Tim Cook, but most of his current responsibilities will shift to Greg (Joz) Joswiak, who takes over the title of senior vice president of Worldwide Marketing.

Here’s Schiller on this significant day of transition:

“It has been a dream come true for me to work at Apple, on so many products I love, with all of these great friends — Steve, Tim, and so many more,” said Schiller. “I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life. I’ll keep working here as long as they will have me, I bleed six colors, but I also want to make some time in the years ahead for my family, friends, and a few personal projects I care deeply about.”

Tim Cook remarks:

“Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple”

Schiller has been one of the most visible members of Apple’s team for a long time, most notably owning primary responsibility for introducing new hardware at Apple keynotes, such as the latest iPhone models each year. His expected absence from future such occasions will mark a stark shift for the company.

Joswiak, who takes Schiller’s former role, is no unfamiliar face himself. He has over two decades of leadership experience within Apple, and in recent years has become a regular presence at Apple events as well. Despite being a major force within the company, however, Joswiak’s presence on the executive team represents a new level of leadership for him, and come with major new responsibilities.

After many years of stability at the highest levels of leadership, time is finally catching up with Apple’s executive team. Chief Design Officer Jony Ive departed the company last summer, just a few months after Angela Ahrendts vacated her role as SVP of Retail. While today’s news follows a different pattern, since Schiller is remaining with the company despite his reduced role, so much change at the top of the organization feels very new for the modern Apple era.

As someone who began following Apple closely only about a decade ago, not long before the passing of former presentation chief Steve Jobs, I’ve seen a lot of Schiller product introductions and am really going to miss his presence for many keynotes to come.

Apple Reveals Substantial Update to the 27-inch iMac with Smaller Updates to the 21.5-inch iMac and iMac Pro

Today, Apple revealed an update to the 27-inch 5K Retina iMac with faster processors, updated graphics, more storage, and new display features. Although the new 27-inch iMac’s design is identical to the existing model, this is still a significant update compared to the iMac it replaces.

According to Apple’s press release:

“Now more than ever, our customers are relying on the Mac. And many of them need the most powerful and capable iMac we’ve ever made,” said Tom Boger, Apple’s senior director of Mac and iPad Product Marketing. “With blazing performance, double the memory, SSDs across the line with quadruple the storage, an even more stunning Retina 5K display, a better camera, higher fidelity speakers, and studio-quality mics, the 27-inch iMac is loaded with new features at the same price. It’s the ultimate desktop, to work, create, and communicate.”

Last updated in March 2019, the new iMac features 6 and 8-core 10th generation Intel CPUs that can reach speeds of up to 5.0GHz with Turbo Boost. Storage is all SSD now with transfer speeds up to 3.4GB/s when launching apps and large files. There’s also an 8TB SSD option for the first time, which is four times the storage available in the previous model. Until today, the standard configurations of the 27-inch iMac came with Fusion drives.

The new iMac has been upgraded to AMD Radeon Pro Series 5000 graphics. The display of the iMac is the same resolution as before, but now, it comes with a new nano-texture option first seen in the Pro Display XDR, which provides a low-reflection, matte finish, and it supports Apple’s True Tone technology. The new all-in-one desktop also includes a T2 chip for boot and data security, a 1080p FaceTime HD camera, and improved speakers and microphones.

Apple’s other iMacs received smaller updates today too. SSDs are now standard in the 21.5-inch model, although a Fusion Drive is still an option. Also, a 10-core Intel Xeon processor is now standard in the iMac Pro.

Today’s updates are in line with Apple’s statements during WWDC that the company had additional updates to Macs based on Intel CPUs in the pipeline. Although Macs with ARM processors are on the way later this year, Apple has not revealed which models will be converted to ARM first. Consequently, if you need a new desktop Mac, it’s still worth considering the Intel-based models, especially the new 27-inch iMac, which is substantially improved over its last iteration.

MacStories Unwind: Mac Catalyst, Due Reminders on Mac, and a Fiery Feeds Update

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  • Monthly Log
    • Federico explains how his use of MindNode has changed for his iOS and iPadOS 14 review
    • John imagines what a perfect cross-platform outlining app would look like
    • Ryan shares his favorite features from iPadOS, iOS, watchOS, and tvOS
  • MacStories Weekly
    • Federico explores the Apple Watch automation enabled by Shortcuts in the iOS and iPadOS 14 betas
    • Ryan covers the Nighthawk Twitter client
    • John explains why he’s returning to MindNode after a failed search for an outlining app
    • A GameClub subscription giveaway
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Apple Q3 2020 Results - $59.7 Billion Revenue

Apple has just published its financial results for Q3 2020. The company posted revenue of $59.7 billion. Apple CEO Tim Cook said:

“Apple’s record June quarter was driven by double-digit growth in both Products and Services and growth in each of our geographic segments,” said Tim Cook, Apple’s CEO. “In uncertain times, this performance is a testament to the important role our products play in our customers’ lives and to Apple’s relentless innovation. This is a challenging moment for our communities, and, from Apple’s new $100 million Racial Equity and Justice Initiative to a new commitment to be carbon neutral by 2030, we’re living the principle that what we make and do should create opportunity and leave the world better than we found it.”

Estimates and Expectations for Q3 2020 and the Year-Ago Quarter (Q3 2019)

Due to the uncertainty caused by the global pandemic, Apple did not provide financial guidance for Q3 2020 during its last earnings call.

Going into today’s call, Yahoo Finance said that:

Much of the earnings focus, however, will be on whether Cook and company will provide guidance for fiscal Q4, which could offer a hint about any potential delays to the launch of the firm’s upcoming iPhone 12.

Despite the lack of guidance, Yahoo Finance says that Bloomberg’s research shows that analysts expect the following results:

Revenue: $52.2 billion expected versus $53.8 billion in Q3 2019.

Earnings per share: $2.06 expected versus $2.18 in Q3 2019.

Graphical Visualization

After the break, we’ve compiled a graphical visualization of Apple’s Q3 2020 financial results.

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Fiery Feeds Adds Full-Text Search, Saved Searches, iPad Pointer Support, and More

When I imagine the quintessential RSS user, I think of someone who wants full control of their web reading experience. They don’t want to leave news curation up to an algorithmic service like Apple News, or a social media platform like Twitter or Facebook. They also care about tools like filtering controls, and tweaking the reading experience to their preferences. For such a user, Fiery Feeds may be a natural choice due to its abundance of supported RSS services and settings to tweak, along with some key pro features. Today, Fiery Feeds is better prepared to meet the needs of that kind of user thanks to a pair of important additions: full-text search and saved searches. Throw in optimized iPad pointer support, plus a new native article rendering option, and the latest Fiery Feeds update is a compelling one.

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Mac Catalyst 2.0: Doubling Down on the Alignment of the Mac and iPad

WWDC 2020 brought Mac Catalyst into sharper focus than ever before. Introduced as an unnamed ‘sneak peek’ in 2018, Mac Catalyst offered the promise of a simple and efficient way for iPad developers to bring their apps to 100 million Mac users. The reality was that it can be hard to transition an app from an iPad to a Mac, and the results weren’t always great.

The trouble was the result of a confluence of multiple factors, including:

  • The first iteration of Mac Catalyst used iPad design conventions in places that felt out of place on the Mac
  • There was too little documentation
  • Excitement surrounding SwiftUI left developers wondering whether Apple was committed to Mac Catalyst

WWDC 2020 was different. Apple introduced what was effectively Mac Catalyst 2.0 with its Optimized for Mac initiative, a separate Mac Catalyst path that follows Mac conventions more closely but requires more work. The company also built Messages and Maps, two of its flagship apps, using Mac Catalyst, demonstrating a deeper commitment to the technology than ever before. The result is a brighter future for Mac Catalyst that clearly has a role to play alongside SwiftUI and Apple’s other frameworks.

To understand where Mac Catalyst is heading, though, we first need to understand where it has been over the past two years.

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Due for Mac Modernized with New Design and Features

A full-fledged task manager is terrific for many projects, but if you dump your entire life into one, it can quickly become a cluttered mess. At the same time, if you’re focused on a big project, it’s easy to let everything that’s not in your task manager slip through the cracks. One strategy for attacking the problem that has worked well for me is using a separate, lightweight app for tasks like remembering to take out the garbage, pick up medicine at the pharmacy, or publish an article when an embargo lifts.

In the past, I’ve used Due on the iPhone and iPad for these sorts of tasks. There has been a Mac version of Due for years too, but it hadn’t been updated in about two years and was showing its age. However, with today’s update, Due for Mac joins the iOS version with a fully-modern design and slate of new features, putting it on par with the outstanding iOS version, which I’ve covered in the past.

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