Following the wild speculation and rumors from the last week as to whether Apple was planning a special event to celebrate the 10th anniversary of Retail, the so-called Apple Store 2.0 experience has launched in Australia (it’s already Sunday morning there and Apple Stores are open), featuring what was previously reported: iPads are used to display product information and prices, compare features between different products and ask for a specialist’s help. As you can see from the photo above, it appears the new store-specific application (we don’t know yet if it’s a native app, a web app, or something else) is used to lists features, compare, call for support and introduce new users to the Mac platform.
Website Mac Prices Australia has posted photos from the updated Apple retail experience:
Retail stores around Australia have launched ‘Retail 2.0′ to mark the 10th anniversary of Apple Retail stores. We knew this was coming but what exactly has happened?
iPads display product prices & information for products.
iPads display product features, prices and lets you compare between models.
Use the iPad to ask a specialist to to come to you.
Apple store staff appear to be wearing party hats.
We’ll update this post with more information as they become available. If you live in Australia and have photos to send, our [email protected] inbox is waiting for your pictures.
Update: more photos from the Sydney Apple Store below.









