Earlier today, Spotify announced their latest feature rollout for both free and premium users: Spotify Mixes. Inspired by the Daily Mix, which the company introduced in 2016, Spotify Mixes are a collection of personalized playlists tailored specifically to each user and available in three main “flavors”: in the updated Made for You hub (which you can find in the Search page), you’ll find Artist Mixes, Genre Mixes, and Decade Mixes.
Here’s how Spotify says these new playlists will work:
Each mix is created with you at the core, based on your listening habits and the artists, genres, and decades you listen to most. They’re rooted in familiarity, meaning that you won’t just hear your favorite artists, but your favorite songs from those artists.
Then, we supplement by adding in songs we think you’ll love, meaning they’ll be filled with the music you have on repeat alongside some fresh picks. So whether you want to jam out to a specific artist or hear more music from another decade, there’s a mix just for you.
According to Spotify, these new mixes will update over time to reflect your listening habits and will present a dynamic collection of playlists from different artists, genres, and decades, including both songs you already know and new ones the service thinks you might like.
I received the new Spotify Mixes this morning and, as you can see in the image above, they provide an eerily accurate representation of my diverse music preferences – from late 90s Placebo and mid 2000s emo punk to modern artists such as Pale Waves and Taylor Swift.
As I’m writing almost on a weekly basis now, I’m impressed with Spotify’s ongoing streak of product launches and understanding of what their users seek in the service. With genre filters, the ability to shuffle liked songs based on mood, and now mixes for decades and artists, Spotify helps me enjoy and rediscover music in any moment of the day; so far, I’m glad I decided to switch from Apple Music for a year.
John
