Spotify Introduces Daily Mix

At WWDC in June, Apple announced ‘Discovery Mix,’ a playlist of Apple Music songs based on your musical taste, similar in name and substance to Spotify’s Discover Weekly playlist. When iOS 10 launched, the name of Apple’s music discovery playlist had changed to My New Music Mix and was joined by a second playlist that wasn’t discussed at WWDC – My Favorites Mix. Both Apple Music playlists are updated weekly.

Spotify didn’t have a favorites mix of its own until today when it responded with Daily Mix, a daily playlist featuring tracks that users mark as favorites as well as new music. According to Spotify:

As your music taste evolves, so will your Daily Mix. In fact, the more you listen, the better your Mixes will become – offering an effortless music experience based entirely on your personal listening habits. Don’t like that new discovery? Simply “ban” a tune to remove it from future playlists. If you love it, be sure to “heart” the hit to add it to your collection.

Spotify’s Daily Mix adds some nice touches that differentiate it from Apple Music’s My Favorites Mix. I like the idea of a more frequently updated daily mix, but I wonder whether adding new music to the mix makes sense in this context. One of the benefits of a favorites mix is knowing you will like everything played. Adding new music potentially undermines that.

Daily Mix is currently available on iOS (in the latest update to the iOS app) and Android only. Spotify says other platforms will be added soon.

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