Microsoft’s and Apple’s bets on downloadable subscription services would seemingly place them behind their streaming counterparts in the long run, but that’s not quite the case. Their success shows that they’re neither ahead of the curve nor behind it; they’re simply meeting the expectations of their players. Apple debuted 30 games on Friday on a service that costs $4.99 a month and is often included in larger Apple product purchases for free. Microsoft’s Xbox Game Pass Ultimate tier costs $14.99 a month and includes games on Xbox console, Windows PC, and Android devices — and will now regularly feature launch-day releases from Xbox Game Studios, Bethesda Softworks, and even Sony, along with a rotating collection of more than 100 catalog titles. They’re providing the best deals in gaming at this moment.
Compare Friday’s news and these strategies with other industry announcements from this week. Nintendo ceased selling a digital collection of Mario games for no greater reason than artificial scarcity, despite already hosting an online subscription service that could house the games. And Sony confirmed that it will be closing its digital storefronts for the PlayStation 3, PlayStation Portable, and PlayStation Vita — with no clarity on how or if those venues or their games will be preserved, let alone be made available in the future.