Bloomberg’s Mark Gurman and Alex Webb reported yesterday on a change in Apple’s design team, confirmed by Apple PR with a statement:

Apple Inc.’s Jony Ive, a key executive credited with the look of many of the company’s most popular products, has re-taken direct management of product design teams.

Ive, 50, was named Apple’s chief design officer in 2015 and subsequently handed off some day-to-day management responsibility while the iPhone maker was building its new Apple Park headquarters in Cupertino, California. “With the completion of Apple Park, Apple’s design leaders and teams are again reporting directly to Jony Ive, who remains focused purely on design,” Amy Bessette, a company spokeswoman, said Friday in a statement.

I don’t know what to think about this. I never assumed Ive would leave Apple after Apple Park was completed. From the outside, we can only infer that his return to managing the design team is important enough for Apple to issue an official statement and remove Design VPs Dye and Howarth from the Leadership page.

Benjamin Mayo also raises a good point:

It’s hard to parse what this means because nobody on the outside really has a good idea of what the title change two years ago meant. Jony Ive’s elevation to Chief Design Officer felt like the first steps to his retirement with Howarth and Dye taking up the posts of lead hardware and software design.

Yet, Apple never tipped its hand that Ive was on the way out. I expected Howarth and Dye to slowly start appearing in keynote presentation videos, in interviews, and new product marketing. Ive would slowly fade from relevance in Apple’s public relations before he left for real. That simply didn’t happen. If anything, Ive became even more intertwined into Apple’s public image. He has done countless interviews and photo shoots in the intervening years.