TIME’s Nancy Gibbs and Lev Grossman have published the full transcript of a Tim Cook interview that will be the subject of the magazine’s March 28 cover story.
It’s a lengthy interview, with Cook discussing a variety of issues related to the FBI’s requests in the San Bernardino case. Cook comments on his views on encryption in the modern technological landscape, how the US Congress should approach this debate, and why Apple views the FBI’s demands as a threat to civil liberties. It’s a great read with some fantastic passages.
The thing that is different to me about Messages versus your banking institution is, the part of you doing business with the bank, they need to record what you deposited, what your withdrawals are, what your checks that have cleared. So they need all of this information. That content they need to possess, because they report it back to you.
That’s the business they’re in. Take the message. My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff. So I’m just the guy toting your mail over. That’s what I’m doing. So if I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
Now I think that would be really bad. I think it would be really bad because in order for me to keep them, I have to have a way to see them. If I have to have a way to see them and a place to copy them, you can imagine—if you knew where the treasure was buried at, and everybody else did, then it puts a bull’s eye on that target. And in the world of cyber security, the last thing you want is to have a target painted on you.
60 Minutes (the US edition on CBS) today had an in-depth feature on Apple. 60 Minutes’ correspondent, Charlie Rose, spoke to a number of Apple Executives including Tim Cook, Jony Ive, Angela Ahrendts and Phil Schiller.
Apple is one of the most interesting business stories in generations and it finds itself at the heart of some of the biggest issues facing American companies today: the way terrorists may be using encrypted technology to plot attacks, the battle over the corporate tax rate, and the challenges of working in China. We talked about all of that with Apple CEO Tim Cook as part of a journey through the world’s biggest and richest company.
There wasn’t a huge deal of new information in tonight’s program, but Rose’s interview with Tim Cook, particularly regarding encryption and corporate tax rates makes it well worth a watch. Although perhaps more interesting is the brief look at a new design for Apple Retail Stores with Angela Ahrendts, as well as a look inside Apple design’s studio with Ive (complete with cloth-covered tables).
If you’re in the US, you can watch the 60 Minutes segment on Apple on their website. You can also read a transcript of the program here.
Tim Cook revealed today that Apple will start taking orders for the new Apple TV next Monday, October 26, with units shipping by the end of next week. Cook made the comment whilst speaking at The Wall Street Journal’s WSJD Live 2015 conference.
As Apple announced at its September Keynote, the new Apple TV will be sold for $149 for the 32GB model and $199 for the 64GB model. Apple said the initial late October launch of the Apple TV will see the product launch in over 80 countries, but by the end of the year it will be available in 100 countries.
Cook also revealed on stage tonight that there are now 6.5 million paid members of Apple Music and a further 8.5 million Apple Music members who are still in their 3 month trial phase. For comparison, Spotify announced on 10 June 2015 that it had over 20 million paying subscribers and more than 75 million active users.
Some of the other topics that Cook addressed in his interview at WSJD Live was the Apple Watch (where he declined to provide sales figures), debates over privacy and security, the future of cars and Apple’s broader role in public life. If you want to read more, be sure to check out the live blogs from The Verge, The Wall Street Journal and MacRumors.
[via The Verge]
BuzzFeed’s John Paczkowski was able to spend 20 minutes with Tim Cook in his recent visit to the Fifth Avenue Apple Store. The entire article has a few interesting gems, and I’m going to quote Cook’s comment on PCs and the iPad Pro:
Two last questions as we turn the corner onto Fifth Avenue: The first — how close are we to a time when people are going to stop buying home computers and laptops and use only tablets? Will they give up their Macs for the iPad Pro? “I think that some people will never buy a computer,” Cook says. “Because I think now we’re at the point where the iPad does what some people want to do with their PCs.” Cook is quick to point out, however, that this doesn’t foreshadow the end of the Mac. “I think there are other people — like myself — that will continue to buy a Mac and that it will continue to be a part of the digital solution for us,” he adds. “I see the Mac being a key part of Apple for the long term and I see growth in the Mac for the long term.”
Tim Cook in The Washington Post today:
There’s something very dangerous happening in states across the country.
A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors. Some, such as the bill enacted in Indiana last week that drew a national outcry and one passed in Arkansas, say individuals can cite their personal religious beliefs to refuse service to a customer or resist a state nondiscrimination law.
Cook’s op-ed in The Washington Post comes after Indiana’s ‘Religious Freedom Restoration Act’, which allows businesses to deny service to same-sex couples, was signed into law last week.
I encourage you all to read the full op-ed, Cook does a remarkable job at highlighting just why these laws are dangerous. His final paragraph is particularly powerful:
This isn’t a political issue. It isn’t a religious issue. This is about how we treat each other as human beings. Opposing discrimination takes courage. With the lives and dignity of so many people at stake, it’s time for all of us to be courageous.
Fast Company published a great interview with Tim Cook earlier this week. I liked the sections on life at Apple after Steve Jobs, initial response to the Apple Watch, and remembering to keep core values intact. And especially this bit:
Are there any fundamental ways in which you are letting go of parts of Steve’s legacy?
We change every day. We changed every day when he was here, and we’ve been changing every day since he’s not been here. But the core, the values in the core remain the same as they were in ’98, as they were in ’05, as they were in ’10. I don’t think the values should change. But everything else can change.
Yes, there will be things where we say something and two years later we’ll feel totally different. Actually, there may be things we say that we may feel totally different about in a week. We’re okay with that. Actually, we think it’s good that we have the courage to admit it.
Tim Cook, in an op-ed for Bloomberg Businessweek:
Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day. It’s made me more empathetic, which has led to a richer life. It’s been tough and uncomfortable at times, but it has given me the confidence to be myself, to follow my own path, and to rise above adversity and bigotry. It’s also given me the skin of a rhinoceros, which comes in handy when you’re the CEO of Apple.
A powerful and courageous message from Tim Cook. At the very least, take a few minutes out of your day and read Cook’s entire op-ed.
So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
There are a few interesting tidbits about Tim Cook and the Apple Watch in Businessweek’s profile from last week, including this one:
The watch team included hundreds of engineers, designers, and marketing people and was the kind of cross-company interdisciplinary team now common under Cook. Apple, which has more than 1,000 chip designers, built the new S1 processor that powers the watch. Metallurgists responsible for the casing for Macs and iPhones devised a stronger gold alloy for the premium model of the watch, and Apple’s algorithm scientists studied how to improve the accuracy of the watch’s heart rate sensor.
In last night’s interview, Tim Cook didn’t reveal new Apple products or hint at new software features specifically (not a surprise), but he did share his thoughts on the “grand vision” for TV, opening up iOS APIs to third-parties, and letting Jony Ive contribute to the next version of iOS. I am watching this today.