60 Minutes (the US edition on CBS) today had an in-depth feature on Apple. 60 Minutes’ correspondent, Charlie Rose, spoke to a number of Apple Executives including Tim Cook, Jony Ive, Angela Ahrendts and Phil Schiller.
Apple is one of the most interesting business stories in generations and it finds itself at the heart of some of the biggest issues facing American companies today: the way terrorists may be using encrypted technology to plot attacks, the battle over the corporate tax rate, and the challenges of working in China. We talked about all of that with Apple CEO Tim Cook as part of a journey through the world’s biggest and richest company.
There wasn’t a huge deal of new information in tonight’s program, but Rose’s interview with Tim Cook, particularly regarding encryption and corporate tax rates makes it well worth a watch. Although perhaps more interesting is the brief look at a new design for Apple Retail Stores with Angela Ahrendts, as well as a look inside Apple design’s studio with Ive (complete with cloth-covered tables).