This week's sponsor

SaneBox

Clean Up Your Inbox Today (and Keep It That Way Forever)


Tim Cook Doesn’t Believe Users Want Apple to Merge the Mac and iPad

Peter Wells has an interesting story in The Sydney Morning Herald about the much-rumored merger of Macs and iOS devices. Wells interviewed Apple CEO Tim Cook at the education event that was held late last month in Chicago. During the conversation, Wells asked Cook about Microsoft’s convertible Windows 10 strategy and how it compared to Apple’s approach to OSes. Cook responded:

“We don't believe in sort of watering down one for the other. Both [The Mac and iPad] are incredible. One of the reasons that both of them are incredible is because we pushed them to do what they do well. And if you begin to merge the two ... you begin to make trade offs and compromises.

”So maybe the company would be more efficient at the end of the day. But that's not what it's about. You know it's about giving people things that they can then use to help them change the world or express their passion or express their creativity. So this merger thing that some folks are fixated on, I don't think that's what users want."

Especially since Mark Gurman of Bloomberg reported on rumors of an Apple initiative codenamed Project Marzipan designed to bring aspects of iOS to the Mac, there has been speculation about whether it might be the first step in an eventual merger of the two operating systems. Although Cook’s comments are interesting in the context of the rumors that have circulated, he was asked about Microsoft’s Windows 10 strategy, not Apple’s plans for its platforms. I think it’s safe to say that Cook believes iOS devices and Macs are good for different tasks, which suggests that the Mac’s form factor isn’t at imminent risk, but I don’t think you can draw any conclusions from his comments about the chipsets or operating system that may drive Macs in the future.