As I’ve mentioned in previous Club MacStories newsletters as well as my Must-Have Apps story, I used the holiday break as an opportunity to do some cleanup of various kinds of digital cruft on my devices. I reorganized apps on my Home screen; I deleted old shortcuts with LaunchCuts and installed custom icons for my frequently used ones; I fixed metadata for certain albums on my Sony Walkman (a process I want to write about on the site) and moved all my Pokémon links to Raindrop.io. When I was done with apps and links, I turned my attention to email – specifically, newsletters.
It should come as no surprise that I love newsletters. I (partially) make a living out of sending two of them on a regular basis! Obviously, I believe in the strength, convenience, and personal approach of the medium, especially because my favorite writers – whether Jason Tate from Chorus.fm or Jason Snell from Six Colors or Dieter Bohn from The Verge – all tend to have a casual, looser writing style in their newsletters that feels like they’re writing directly to me.
The problem: despite automatic filing of newsletters performed by SaneBox into a folder called ‘SaneNews’ in my Gmail account, I realized that I don’t really like reading newsletters in an email client. I don’t like spending time in an email client these days, period. For professional reasons, I receive a lot of email on a daily basis, so I find it hard to concentrate and read a longform newsletter in an app that is filled to the brim with messages and not exactly built around focused reading.
As I was thinking about ways to improve this (I considered using a second email app just for newsletters, for instance), I remembered that Feedbin, my RSS service of choice, offers the ability to give you a unique email address you can send newsletters to. Emails sent to your personal Feedbin email address will end up in the service’s queue alongside your other regular RSS subscriptions, and you can then choose to file the “source” behind a newsletter however you see fit – for example, by creating a folder in Feedbin called ‘Newsletters’. Feedbin has more details on this functionality here. Given how I’ve been trying to consolidate all my reading into Reeder by way of the app’s support for RSS and a read-later account, I thought it’d be interesting to try throwing newsletters at it as well.