Logitech is expanding its lineup of tools for content creators by acquiring the popular microphone company Blue. From Blue's announcement post:
Logitech has announced plans to acquire Blue Microphones—and we are super excited about it! Blue’s mission is to help our users find and amplify their voice by making the coolest microphones on the planet, and we’re going to keep doing exactly that. With Logitech’s vast resources behind us, we can be supercharged. We can be better, stronger, faster…
The union of the companies makes a lot of sense, as each creates gear in overlapping domains like gaming, YouTube, and podcasting.
We both have strong brands in the gaming market. We make the most popular streaming mic, they make the most popular streaming cam. And we both want to put excellent, high-performance gear on every desktop.
Blue also makes professional-level microphones for musicians, but to most consumers the company may be best known for its Yeti and Snowball mics, which are favorite choices among podcasters. It will be interesting to see how Blue's additional resources enable it to better serve the needs of its existing customer base.