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CEO Tim Cook to Employees: “Apple Is Not Going to Change”→

CEO Tim Cook to Employees: “Apple Is Not Going to Change”

Following Steve Jobs’ resignation as Apple CEO, Ars Technica has obtained a copy of an internal email sent this morning by the company’s new CEO, Tim Cook, to all Apple employees. The full text of the letter is available here, however we’d like to highlight a section in which Cook explains and reassures how Apple is not going to change, and Steve’s inspiration and vision will live on under his “ongoing guidance”:

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

The letter echoes Steve Jobs’ sentiments on Apple and its future:

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

Tim Cook will execute Apple’s vision and goal to make great products, in spite of the different kind of charisma that differentiates him from Steve Jobs. Titles change, but as Cook seems to confirm, ideals live on.

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Tim Cook, Apple CEO

Yesterday afternoon brought the big news that Steve Jobs had resigned from the position of Apple CEO (he is now Chairman of Apple’s Board), along with that came the news that Tim Cook will now permanently take over as Apple CEO. Cook had been acting CEO since January this year when Jobs went on medical leave – Cook now has to step up and officially lead Apple, which recently became the most valuable company in the world.

But unlike Jobs who is known to a sizeable proportion of general society and has quite a reputation, Cook is fairly unknown. As Cook today begins his first official day as the CEO of Apple we’ve written this post to give you, our readers, a little bit of background of Tim Cook and what he is like. Be sure to jump the break to read our succinct biography of him along with some fascinating additional reading and videos.

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Times and Titles

[image via]

We all knew today’s news of Steve Jobs resigning as CEO of Apple was coming. Sooner or later, we – geeks, Apple watchers, fans, journalists, the Apple community as a whole – knew that Apple would announce a change of roles that would see Jobs go, initiating the execution plan that has been carefully planned internally for a long time. And that day has come. But it shouldn’t be seen for what it’s not: a change within the company. It is a change, technically, with Steve Jobs becoming Chairman of the Board, director, and Apple employee, and Tim Cook elected as new CEO. But it’s not a change in perspective – the spirit that has driven Apple’s innovation, attention to detail and need for great products won’t disappear as Tim Cook takes the reins.

There’s no denying reading the initial Reuters Twitter headline about Jobs resigning brought my heart to a full stop. But as I quickly rationalized and processed the news, later confirmed by a series of press releases, I realized that was the turning point I was expecting all along. The change that we, the community, feared and filed away in the imaginary drawer of things that are too far away to even consider as a fact. Yet, in spite of many people’s best hopes, it is a fact. And I’ll say this again – it is sad to see a man slowly taking steps back from the company he built because he’s no longer capable of meeting others’ expectations.

So let’s look at history in the eyes. Steve Jobs won’t be replaced iconically, he will be replaced as a company executive. Steve Jobs’ vision, charisma, stubbornness, willingness to build products people love and engage with on a personal level – these things will live on within Apple no matter the title the Board gives him. Steve is not Apple, but Apple stems from Steve’s ideals. And ideals, history has taught us, don’t die. No matter the bureaucracy, the speculation, the market strategies, the corporate espionage – no matter from what angle you look at it, true ideals live on. They are symbols of evolution, but they survive change.

This is what we believe. Technology alone is not enough. And from my personal angle, this is the mantra that CEO Steve Jobs has best implanted since 1997 in Apple as a company, a team of executives and designers and engineers and employees – Apple as a vision and a statement. A hundred years from now, people will look back at Jobs’ career as CEO of Apple, and wonder how he did. In this very moment of time, we do know how he did. And we applaud Steve Jobs for his achievements in the past decade.

But at the same time, we also applaud his team and we look forward to more great products born under and developed with Steve Jobs’ taste as a Chairman, and Apple employee. Once again, let’s look at the facts – Jobs is still there, only taking a different role and executing the “succession plan” any respectable company that operates at Apple’s levels has. Those who predict the premature demise of Apple and speculate on the failures of future products due to Jobs’ change of title clearly don’t understand how Apple works. I don’t either, but at least I’m not looking into a crystal ball. It will be interesting to keep an eye on Apple’s operations in the next two years for sure, but saying the company without Jobs the CEO is now doomed is a long stretch.

A change of titles – a new Chairman here, a CEO there – won’t transform the way today’s Apple works and makes money. Yet we, the community, are inclined to taking this on a personal level, because let’s face it – a little part of the Apple fan in us died today. Not because of the sadness, the desperation, or the aforementioned predictions of Apple’s upcoming “problems”. Not even strictly because Steve Jobs is a geek’s favorite hero and it’s sad to see him “go”. It’s a much more subtle feeling running through the veins of the Apple community. It’s that feeling of times changing, of you and your friends growing older and perhaps with a better understanding of things – it’s watching what you took for granted be upgraded to something new you think will be fine eventually, but you’re still not completely used to.

Steve Jobs’ greatest accomplishment is not the iPad, the App Store, the iPhone 4 and the device coming out next year. It’s not even the company taken as a bunch of executives and employees around the world, for as much as that’s an impressive work of management and planning. Rather, Steve Jobs the CEO should be proud of the philosophy he’s instilled in Apple’s vision of a product maker for all kinds of people. Because, really, that’s what Steve Jobs the CEO set as a goal for Apple: making people happy using their products.

In these past 14 years, Apple’s former CEO turned around an industry, changed its face, and taught us that technology alone is not enough.

And we thank you for that, Steve.

Steve Jobs Resigns, Tim Cook Named New CEO of Apple

With a press release that just went out, Steve Jobs has announced he’s stepping down as CEO of Apple. Former COO Tim Cook will take the role of new CEO. Steve Jobs will stay involved as Chairman of the Board, and Tim Cook will obviously join the Board, too, effective immediately. In a letter to the Board and the Apple community, Steve Jobs explains he’s no longer capable of meeting his duties and expectations as Apple CEO, strongly recommending the Board to name Tim Cook as new CEO. Jobs also states “Apple’s brightest and most innovative days are ahead of it”.

On January 17, Apple’s Board granted Steve Jobs a medical leave of absence, and the former CEO said he would remain involved with major strategic decisions, with Tim Cook filling in for day-to-day operations at Apple. Since then, Steve Jobs made two appearances at a media event in March and the WWDC ‘11 keynote to announce the iPad 2, iOS 5 and new iCloud features. Speculation has surrounded Steve Jobs’ health conditions since January, although the company preferred to keep such conditions private and out of the community and press daily rumors.

Steve Jobs co-founded Apple in 1976 with Steve Wozniak and Ronald Wayne. He left the company in 1985, only to return from NeXT (another company he started) to Apple in 1997 and ignite the digital revolution by laying the groundwork of modern Mac OS X, iTunes and the iLife suite, and later the iPhone in 2007, and the iPad in 2010. From Apple’s official bio of the Steve Jobs (which hasn’t been updated to reflect the new Chairman role yet):

Steve Jobs is the CEO of Apple, which he co-founded in 1976. Apple is leading the consumer technology world with its revolutionary iPhone and App Store, its family of iPod media players and iTunes media store, and its Mac computers and iLife and iWork application suites. Apple recently introduced the iPad, a breakthrough Internet and digital media device, plus the iBookstore, alongside iTunes and the App Store.

Steve also co-founded and was the CEO of Pixar Animation Studios, which created some of the most successful and beloved animated films of all time including Toy Story, A Bug’s Life, Monsters, Inc., Finding Nemo, The Incredibles, Cars and Ratatouille. Pixar merged with The Walt Disney Company in 2006 and Steve now serves on Disney’s board of directors.

Steve grew up in the apricot orchards which later became known as Silicon Valley, and still lives there with his family.

Tim Cook, former COO of Apple, was responsible for the company’s worldwide sales and operations, reporting directly to Steve Jobs and managing Apple’s supply chain overseas. He’s regarded as the man who made possible building and shipping millions of iOS devices in four years thanks to exclusive supplier agreements and deals, including pre-payments to get stable access to important components such as the LCD displays used in Apple’s iPhone, iPad, and iPod touch.

Before joining Apple, Cook was vice president of Corporate Materials for Compaq and was responsible for procuring and managing all of Compaq’s product inventory. Previous to his work at Compaq, Cook was the chief operating officer of the Reseller Division at Intelligent Electronics.

Wikipedia provides a brief timeline of Cook’s roles at Apple:

  • He initially served as Senior Vice President for Worldwide Operations
  • In January 2007, Cook was promoted to COO.
  • Cook served as Apple CEO for two months in 2004, when Steve Jobs was recovering from pancreatic cancer surgery. Cook also serves on the Board of directors of Nike.
  • In 2009 Cook again served as Apple CEO for several months while Steve Jobs took a leave of absence for a liver transplant.
  • In January 2011, Apple’s Board of Directors approved a third medical leave of absence, requested by Steve Jobs. During that time, Tim Cook was responsible for most of Apple’s day-to-day operations while CEO Steve Jobs made most major decisions.

Steve Jobs is widely regarded as the “visionary genius” behind many of Apple’s best inventions and innovations such as the refined graphical user interface, the Mac’s attention to detail and beautiful typography, and iOS’ focus on multitouch and natural user experience. To get an idea of the man behind the company, check out this collection of Steve Jobs quotes we collected two years ago.

Below, you’ll find the press releases from Apple, Steve Jobs’ commencement address at Stanford University in 2005, and the video of the official “iCEO” announcement in 2000. As for our thoughts on Apple without Steve Jobs, we’ll take our time to elaborate on today’s (huge) news for the company, but overall, this article from January 2011 still holds true: During Steve’s Absence, Apple Will Be Just Fine. Read more

New Logitech Fold-Up Keyboard and Joystick For The iPad Coming Soon

Logitech currently offers two fairly basic iPad keyboard accessories, but come September they’re launching two more accessories that are a little bit more unique. The first is another keyboard but with a little bit of a twist (literally), offering an iPad stand in conjunction with a foldable keyboard. The second is an attachable joystick for playing games on the iPad - similar to the Fling which was released earlier this year.

The new keyboard accessory is a full-sized bluetooth keyboard that cleverly turns off automatically when it is folded away and turns on when snapped open. It also charges through USB so there is no need for replacing batteries every few weeks. TechCrunch (which got some hands on time with both devices) does however note that the accessory is fairly bulky which is disappointing given that it is coupled with the very sleek iPad 2.

The Logitech Joystick for iPad on the other hand doesn’t share the bulkiness of the Fold-Up Keyboard and is very light, simply attaching to the iPad’s screen via suction cups. TechCrunch writes that the “thumb pad always returns to the center position, finally offering some tactile feedback on the iPad”.

The Logitech Fold-Up Keyboard for iPad 2 will launch in the US and Europe next month for US$129.99 whilst the Logitech Joystick for iPad will also launch next month in the US and Europe for US$19.99.

[Via TechCrunch]

App Developer Logs Suggest An iPhone 5 With Dual-Mode Support

It is becoming more and more likely that the iPhone 5 will feature a dual-mode GSM and CDMA radio to eliminate the need for two separate models for the different networks. The latest piece of evidence is a report from TechCrunch in which at least one developer found evidence that Apple is testing the iPhone 5 with App Store apps with logs from a device suggesting an iPhone 5 with a dual-mode radio. The log reported a device with two different mobile network codes (MNC) and mobile country codes (MCC) which are used to uniquely identify mobile carriers.

Sure enough, some registrations for the app – which the developer also asked not to be named – were logged from a new Apple device, using the MNC/MCC codes from both Verizon and AT&T.

The Verizon iPhone 4 and iPad 2 actually already contain a Qualcomm chipset that actually supports both the GSM and CDMA standards - Apple chose not to enable that capability (a SIM card slot would have also been required). Rumors of the iPhone 5 throughout this year have however been consistent in suggesting that one model will support both standards - even the Verizon CFO made comments earlier this year that their belief was that the next iPhone will be a “global device”.

[Via TechCrunch]

Launch Of Refreshed MacBook Air and Lion Boosts Recent Mac Sales Numbers

Last month’s release of new MacBook Airs and OS X Lion seems to have given Apple a significant boost in sales for the first month of the September quarter. The latest statistics from NPD reveal that year-over-year, Mac sales were up by 26% - to put that into context it means that Mac growth outpaces the growth of the PC market six-fold.

Piper Jaffray analyst Gene Munster believes that if that kind of growth continues Apple will easily make the estimates of 4.5 million total Mac sales for the quarter. He noted to his clients that the Lion, MacBook Air and Mac Mini launches in mid-July helped inflate Mac sales for the month. However, he did caution them that “these tailwinds will fade throughout the September quarter and year-over-year compares get slightly tougher in the last two months of the quarter”.

The rapid Mac sales growth has seen the platform outpace the growth of the PC market for 21 consecutive quarters and most believe that trend will continue for some time yet. Ben Reitzes of Barclays notes that they expect Apple to continue to gain share in Macs in the long term, despite the iPad’s presence. He adds that their “estimate for Mac growth of 18 percent year-over-year for Apple’s C3Q, may turn out to be conservative even though the global economy appears to be slowing quite a bit.”

[Via AllThingsD]

Report: Apple To Offer A Cheaper 8 GB iPhone 4 Within Weeks

Apple may be preparing to launch a revised iPhone 4 that would feature a smaller 8 GB flash drive within weeks according to a report by Reuters today. It suggests that Apple may be preparing to launch an iPhone that would be priced at a lower level to help target emerging and the pre-paid mobile markets - something which Apple has expressed interest in utilising.

Most recently Apple’s COO, Tim Cook, said that Apple wanted to do “clever things” to attack the prepaid market so that the iPhone could be “for everyone”, not “just for the rich”. The obvious question is whether this iPhone 4 is more than just the old iPhone model at a lower price point with reduced storage - as was the case with the iPhone 3GS. It could just be that Apple decides to aggresively lower the price of this iPhone model - going further than what they have done with the iPhone 3GS and 3G when they were deprecated. Alternatively it could mean a new iPhone “4S” that is cheaper but also features some minor feature additions.

Reuters doesn’t specifically put a date on when this model could be released but past trends and common sense would suggest it launches alongside the new iPhone 5. They concur with previous iPhone 5 rumors and suggest it will feature a larger screen and better camera - they also note that Hon Hai and Pegatron have been told to prepare production capacity for 45 million units.

[Via Reuters]

iOS 5 Includes An Early Warning ‘Quake Alert’ Notification For Japanese Users

As discovered by a 9to5 Mac reader, iOS 5 contains a new ‘Quake Alert’ notification option to warn Japanese users of an expected earthquake. This new notification option simply hooks into the Japanese earthquake warning system and does a similar job to what some apps on the App Store already do, just on a simpler level that doesn’t require a third party app.

As this year’s devastating earthquake and ensuing tsunami in Japan tragically showed, such early warning systems are extremely important in getting just a little bit of time to prepare. Since the earthquake this year, Time has published an article that detailed the Japanese earthquake warning system:

Japan has the most advanced earthquake early-warning system in the world. A nationwide online system launched in 2007, it detects tremors, calculates an earthquake’s epicenter and sends out brief warnings from its 1,000-plus seismographs scattered throughout the country, one of the most earthquake-prone nations on the planet.

As MacRumors points out, this early warning system notification for the iPhone won’t be the first time the system has been integrated into a Japanese smartphone, with quite a number already featuring the system. Japanese users will be able to turn the ‘Quake Alert’ notification on and off from the Notification Center settings pane - although there is a warning that receiving quake alerts may impact on battery life (due to the connection to the early warning system.

[Via 9to5 Mac, MacRumors]