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Posts tagged with "apple"

Adidas Cancels iAd Campaign Because Steve Jobs Is A Control Freak

Despite some initial doubts about a not exactly happy start, Apple’s iAd program is predicted to match Google in the mobile market share by year’s end, and we’ve heard stories about iAds becoming a real gold mine for developers. We’ve also heard complaints from advertisers about Apple’s strict control on ad approval - something huge corporations like, say, Nissan or AT&T are not used to. Businesses weren’t used to “ad approval process” before Apple, and that’s all because Steve Jobs wants to build an ad system that engages users at a personal level with curated, rich and beautiful advertisements. Read more

Apple’s Segmentation Strategy, and the Folly of Conventional Wisdom→

Apple’s Segmentation Strategy, and the Folly of Conventional Wisdom

Apple has launched three major new product lines since 2001: the iPod (October, 2001); the iPhone (July, 2007); and the iPad (April, 2010).

The company’s stock is up 3,000 percent since the launch of iPod, 125 percent since the launch of iPhone, and 20 percent since the launch of iPad.

In that same time period, the major devotees of the loosely coupled model – Microsoft, Google, Intel and Dell – have been, at best, outpaced by Apple 6X (in the case of Google dating back to the launch of iPod) and at worst, either been wiped out (in the case of Dell) or treaded water (in the cases of Microsoft and Intel) in every comparison period.

Must-read. [via DF]

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Apple Help Wanted: HTML5 Job

Apple is looking for a Creative Technology Manager to help out in their “creative technology team” on the Apple.com website. The focus will be HTML-5 based content ready for iOS devices like iPads, iPhones and iPod Touches.

This individual will be responsible for driving web-standard (HTML5) innovation that enhances and redefines the marketing of Apple’s products and services to millions of consumers. Work will also include exploring opportunities with apple.com, email and mobile/multi-touch experiences on the iPhone and iPad.

Apple already has some HTML5 features to its website. There’s the new movie showtimes section, part of the Movie Trailers page that works on a desktop or iOS device. In August, “Compare Macs” was added to the Apple.com store. Read more

Eric Schmidt Weighs In On Apple’s “Closed System”

Google’s CEO Eric Schmidt was invited on stage to TechCrunch Disrupt, where he gave a quite interesting 39-minutes speech about what Google is really all about, openness, user happiness and yes, Apple.

When asked about “openness” (around the 31:00 minute mark), Schmidt simply said that in order to define something that’s open, you have to take the opposite in consideration. The opposite is Apple, which relies on a closed system based on its own development tools, hardware, marketplace. Google’s Android is about “adding choices”, giving users the possibility to choose what to use on their devices and what not. Interesting enough, apps that come pre-installed by carriers are mentioned as “more choices”, too.

Check out the full video below.
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