First let me take a minute to point something out. A few weeks ago Carol Bartz, Yahoo! CEO, told Reuters the iAd system will “fall apart for them.” Boo hoo Yahoo. Okay, let’s move on, but nice try Carol!
By the end of 2010, Apple is predicted to have matched Google in the percent of ads in the mobile market at 21%. According to Bloomberg Businessweek, “Google, Microsoft, and Yahoo! have swiftly lost share in the U.S. mobile advertising market to Apple’s new iAd(s).” Google’s share will drop to 21 percent, from 27 percent last year. Yahoo will drop to 9 percent, from 12 percent last year. Microsoft will drop to 7 percent, from 10 percent. (numbers by researcher IDC)
[graph via Fortune]
It’s really no surprise, iAds look great, don’t steal your attention away from what you’re doing and they keep you in-app as well. What more could we ask for if we are to see ads in our iOS applications? Personally, I enjoy checking them out on my iPhone. So Yahoo!, ready to eat your little slice of ‘humble pie’?