The Wall Street Journal reported earlier this morning that Apple plans to spend over $1 Million buckaroos on advertisements (iAds) this year. Advertisers are gonna have to pay top dollar to even think about delivering content to Apple’s users, plus create Apple approved experiences that aren’t (putting it lightly) garbage. But what does this mean for App Store customers and developers?
The benefit to developers is that they don’t have to rely on ads by The Deck or Fusion to fuel their profits. Instead, developers can start implementing iAds that will generate what I consider a healthy profit. Jeremy Olson (@jerols), the creator of Grades, did the math:
”[…] premium means charging one cent per impression and $2 per tap (for us developers that means .6 cents per impression and $1.20 per tap)…
With iAds, 10k impressions = $60 sure cash. Then, assuming there is a 1% tap-through rate (which I think is extremely conservative), that’s 100 users tapping the ad, that’s $120. So that’s $180/ day total. Okay, so thats not going to make me a millionaire but I think these are pretty conservative estimates and that is a good $64k a year.”
I really love Apple’s approach, as it’s a win for users who get to enrich their iPhone experience by downloading free applications, and for developers, who still get paid through iAd. If iAd is good enough, people will be very interested in checking out promoted products. Be sure to read the rest of Jeremy’s thoughts on his blog, Tapity.
Unlock More with Club MacStories
Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.
In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.
The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.
Choose the Club plan that’s right for you:
- Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
- Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
- Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.