The New Yorker’ John Cassidy looked over the balance sheets of Apple and Goldman Sachs to decide which company offers the best return on its capital. Cassidy used the latest earnings reports from the two American companies, then calculated that the two had similar profit margins but very different economic returns. Each company’s return on assets was examined, determining that Apple is twenty times more profitable than Goldman Sachs.

Apple is more profitable for a few a few reasons - it makes highly desirable products that people spend their hard-earned money on. There’s always a huge demand all Apple products so they can decide their margins (usually high ones) which are well over the cost of manufacturing; thus giving them a nice profit on every iDevice or Mac sold. Read more

A new day, new Apple patents surface on the Internet. Unlike most days when we get to know the latest inventions the teams at Cupertino have been awarded, today’s design embodiments and ideas are fairly interesting and not so much projected in the future like a touch-based iMac could be. As reported by Patently Apple, a new patent shows two new possible touch input systems that might soon replace our usual mice and physical keyboards.

The patent applications reveal a mouse equipped with a multitouch display capable of visualizing information and virtual keys such as a numeric pad on the device’s surface. The mouse would still come with standard features like soft left / right buttons, but in the middle there would be place for a display carrying an additional interface for users. Read more

Back in September of last year, Apple sued Nokia in the U.K. over 9 patent infringements for technologies developed by engineers in Cupertino. The Finnish company had already sued Apple in the U.S., U.K., Germany and the Netherlands over 37 patent infringements claiming that Apple “owed it royalties for using Nokia technology that allows such basic mobile tasks as sending email or downloading applications”.

Bloomberg is reporting that Apple has fired back in High Court in London challenging one of the seven patents filed by Nokia in its lawsuit against Apple in Germany. The patent covers scrolling on touch-enabled devices:

Apple Inc., maker of the iPad tablet and iPhone, sued Nokia Oyj in the U.K. over claims that one of the Finnish company’s European patents for scrolling technology on touch-screen handsets is invalid.

“Nokia is confident that all of the 37 patents it has asserted against Apple” are valid, Durrant said in the e-mail. “We are examining the filing and will take whatever actions are needed to protect our rights.

The lawsuit is another piece in the complicated puzzle of patent infringement claims that are going around between Apple, HTC, Motorola and Nokia, among others. Perhaps this can help.