Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected
Earlier today, a number of people noticed a change in the App Store Review Guidelines that took place back on September 12. Specifically, Keith Andrew at PocketGamer noted how the new rule 2.25 could pose serious risks for any app that promotes other apps with direct linking.
The wording is typically vague, but clause 2.25 appears to give Apple carte blanche to put any app that promotes titles from a different developer out of action. At the moment, we understand Apple’s likely prime targets are pure app promotion services, such as (but not necessarily including) FreeAppADay, AppoDay, AppGratis, Daily App Dream and AppShopper, amongst others.
Matthew Panzarino at The Next Web and Darrell Etherington at TechCrunch followed up on the news of the late “discovery” with more details on possible implications and comments from developers of apps that might fall under rule 2.25.
There seems to be a lot of confusion on Twitter in regards to the exact scope of this new rule. In particular, due to some poor sensationalistic headlines that are unfortunately published on a regular basis, some are speculating Apple will start banning all apps that promote other apps or any kind of “aggregator” that collects links to multiple App Store apps. That’s just silly and simply not true. Read more









