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Posts tagged with "app store"

Steve Jobs Interview Covering the First Month of the App Store Released by The Wall Street Journal→

One month after the App Store debuted, Nick Wingfield of The Wall Street Journal sat down with Steve Jobs to see how it was going. Today, The Wall Street Journal released a full transcript and audio of the interview on their site. The interview is behind the Journal’s paywall, but it’s worth a read or listen if you have access to it.

At the time of Jobs’ conversation with Wingfield, there were over 1500 apps on the Store, and Jobs estimated around 50 were being added each day. According to Jobs, of the 1500+ apps on the App Store:

27% of them are free, leaving 73% paid. Of the paid apps, over 90% are under $10.

Jobs put the numbers in perspective by comparing them to iTunes downloads:

Users have downloaded over 60 million apps from the App Store in the first 30 days…. That is 30% as big as iTunes for music downloads.

Jobs went on to explain what that meant to developers:

The total revenue has been $30 million in the first 30 days. Developers get 70% of that. Developers get $21 million. Nine of that $21 million is going to the top 10 developers. A lot of small developers are making a lot of money.

What can only be captured by the audio of the interview, is Jobs’ apparently sincere astonishment at the success of the App Store. In retrospect, it’s amusing to hear Jobs speculate that the App Store might someday reach $1 billion in revenue when we know now that it’s paid out a net to developers of $100 billion:

We’re already at a $360 million a year run rate. This thing is going to crest to half a billion soon.

Who knows? Maybe it’ll be a billion dollar marketplace at some point in time. This doesn’t happen very often. A whole new billion dollar market opens up. 360 million in the first 30 days, I’ve never seen anything like this in my career for software.

Although I’m surprised that The Wall Street Journal waited more than two weeks after the 10th anniversary of the App Store to release the interview, I’m glad they did. The interview is full of interesting facts about the early App Store and a unique insight into Steve Jobs’ reaction to the Store’s runaway success. I highly recommend you listen if you can.

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The Decade-Long Road to Trism 2→

Variety has an in-depth profile of Steve Demeter, the former Wells Fargo software developer who created Trism, one of the App Store’s earliest hit games.

Demeter became the face of the App Store gold rush for many people. His game, Trism, was one of the 500 apps that debuted on the App Store 10 years ago next Tuesday. The game, which incorporated the iPhone’s accelerometer, earned $250,000 in its first two months. With 3 million lifetime downloads, many at $4.99 each, Demeter quit his job as a developer at Wells Fargo to work on a sequel, eventually pouring all of the original game’s earnings into the effort:

Lost in the shadow of his initial success and worrying about a sophomore slump, the development of “Trism 2” became a nightmare cycle of starting and restarting, creating and destroying.

Eventually, Trism’s earnings dried up and Demeter got a job at Storm8 and later, FoxNext Games. Now, 10 years after Trism’s release, Demeter is releasing its sequel, Trism 2 to coincide with the 10th anniversary of the App Store with the help of FoxNext.

After all these years, it’s great to see Trism 2 launch, and the tenth anniversary of the App Store feels like the perfect time given it’s unique spot in App Store history. We’ve got special coverage of the App Store’s 10th anniversary coming from the entire MacStories team next week, so be sure to check back then.

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Apple Celebrates the App Store’s 10th Anniversary→

Next week the App Store turns 10. Ahead of that momentous date, Apple has published a new retrospective feature on what the last 10 years have been like:

When Apple introduced the App Store on July 10, 2008 with 500 apps, it ignited a cultural, social and economic phenomenon that changed how people work, play, meet, travel and so much more. Over the past decade, the App Store has created a safe place for users of all ages to get the very best apps and a vibrant app economy for developers of all sizes, from all over the world, to thrive. Today, customers in 155 countries are visiting the App Store more often, staying longer and downloading and using more apps than ever before.

While there have been many notable moments since apps first came to iPhone and later iPad, the milestones and testimonials below reflect some of the most significant over the past 10 years — defining how the App Store democratized software distribution and transformed how we live every day.

The article includes quotes from developers who have published their work on the App Store over the last 10 years, as well as from Apple executives, creators like Nintendo’s Shigeru Miyamoto, and more. These quotes are framed within the following 11 topics of the App Store’s impact:

I. The App Store Opens Doors for Developers, Puts an All New Experience in the Hands of Customers
II. Mobile-First Businesses Thrive
III. Gaming Takes Off, Reaches New Fans
IV. In-App Purchase, Subscriptions Unlock Experiences
V. Streaming Entertainment Takes Off
VI. Creativity, Productivity and Education Soar Beyond Office, Classroom Walls
VII. Health, Fitness and Wellness Apps Surge in Popularity
VIII. Accessibility Apps Empower Communities
IX. Coding Inspires Future Generations
X. New App Store Features Encourage Discovery
XI. The AR Revolution Awaits

10 is a landmark year, and the App Store has a particularly warm place in the hearts of the MacStories team. We have some special celebration plans coming next week, and can’t wait to share them with you.

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Apple Clarifies App Review Guidelines to Promote Free Trial Options→

It’s tough selling a paid up front app on the App Store. Users have no way of knowing ahead of time whether an app will fit their needs or not, and no one wants to spend money on an app only to find that it wasn’t what they expected. Fortunately, App Store review guidelines have been updated this week to address that problem. Matthew Humphries reports for PCMag:

The updated guidelines state that, “Non-subscription apps may offer a free time-based trial period before presenting a full unlock option by setting up a Non-Consumable IAP item at Price Tier 0 that follows the naming convention: “14-day Trial.” Prior to the start of the trial, your app must clearly identify its duration, the content or services that will no longer be accessible when the trial ends, and any downstream charges the user would need to pay for full functionality.”

So users will know before they start using an app that it will cost money, but only after X days of free use. The upfront transparency should prevent any user frustration, but it could also greatly improve the quality of content in apps because the developer really needs the user to reach the end of the free trial wanting to pay to continue using/playing.

This isn’t necessarily a change of policy, but more an explicit clarification of something that’s already been allowed. The Omni Group, for example, began switching its entire suite of apps in September 2016 to the same sales model: free downloads, with In-App Purchases for unlocking full functionality after 14-day trial periods. Since that time, however, very few apps have followed the same path – likely in part due to continued uncertainty regarding what’s officially allowed. The updated review guidelines should lead to a welcome increase of paid up front apps transitioning to free downloads with In-App Purchases, thus enabling more ubiquitous free trials across the App Store.

You can also follow all of our WWDC coverage through our WWDC 2018 hub, or subscribe to the dedicated WWDC 2018 RSS feed.

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Apple Design Awards 2018 Winners Announced

This evening, capping off the first day of Apple’s WWDC conference, the company recognized the best of the App Store at its 2018 Apple Design Awards ceremony.

The Apple Design Awards are a WWDC tradition dating back all the way before the turn of the century. The ceremony is an opportunity for Apple to applaud developers whose apps demonstrate a high level of quality and innovation. 2017’s winners included the excellent Things 3 and Bear.

Last year the company broke from its norm for the ADAs by making them a private ceremony, exclusive to the award winners themselves, rather than a public event for all conference attendees. This year things were back to normal, as all developers in attendance could attend.

Apple selected the following apps across iOS, macOS, watchOS, and tvOS as 2018 Apple Design Award winners:

Read more

Illustration in the iOS 11 App Store→

Khoi Vinh, writing about one of my favorite aspects of the iOS 11 App Store:

Apple’s dramatically redesigned App Store got a decent amount of attention when it debuted last year with iOS 11, but its unique success as a hybrid of product design and editorial design has gone little noticed since. That’s a shame, because it’s a huge breakthrough.

I myself paid it scant attention until one day this past winter when I realized that the company was commissioning original illustration to accompany its new format. If you check the App Store front page a few times a week, you’ll see a quietly remarkable display of unique art alongside unique stories about apps, games and “content” (movies, TV shows, comics, etc.). To be clear: this isn’t work lifted from the marketing materials created by app publishers. It’s drawings, paintings, photographs, collages and/or animations that have been created expressly for the App Store.

We don’t see this particular flavor of artistic ambition from many companies today, especially tech companies. The predominant mode of product design almost exclusively favors templates and automation, what can be done without human intervention. The very idea of asking living, breathing art directors who need to be paid real salaries to hire living, breathing illustrators who also need to be paid a living wage in order to create so-called works of art that have no demonstrably reproducible effect on actual profits is outlandish, absurd even. The mere suggestion would get you laughed off of most design teams in Silicon Valley. Design in this century has little use for anything that can’t be quantified.

I haven’t seen a lot of praise for the artistic side of the App Store’s Today page. I think it’s remarkable that Apple is commissioning these illustrations and making them instrumental in highlighting apps and developer stories. Don’t miss Vinh’s roundup of his favorites.

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Mac and iOS App Store Web Preview Pages Get a Makeover

Apple has introduced new web preview pages for the App Store and Mac App Store. The new design more closely tracks the App Store changes debuted as part of iOS 11. Interestingly, the web previews for Mac apps share the same refreshed design despite the fact that the Mac App Store has barely changed since its introduction in 2011.

The new design features bigger images and more white space. Reviews are laid out horizontally as cards near the bottom of the page. Longer reviews open in a pop-over card that hovers above the page when the ‘more’ link is clicked. Mac apps include a ‘View in Mac App Store’ button near the top of the page too.

The new web previews are only accessible from search results loaded in the desktop version of Safari or another desktop browser. The mobile version of the browser offers to take you to the App Store when a link is tapped, even if you long press the refresh button and pick ‘Request Desktop Site.’ In my tests, the desktop search results that load in mobile Safari look more like their desktop counterparts, but DuckDuckGo and Bing still offer to open the App Store, whereas Google’s links are simply unresponsive.

I like the look of the new preview pages. The old ones were too closely tied to the design of the iTunes App Store, which was eliminated last fall.

The inclusion of Mac app previews is intriguing. It makes sense for both Stores to share a common design language, but the Mac App Store is in desperate need of love and attention for many reasons that extend beyond its design. Whether this is a sign that the Mac App Store will get that attention soon, Mac apps will be thrown in with iOS apps on the App Store, or something else will be interesting to watch.

Panic to Discontinue Development of Transmit iOS→

Panic has announced that it will remove Transmit iOS from the App Store soon. In a blog post today, Cabel Sasser explains that the revenue generated by the paid-up-front app was insufficient to justify its continued development. Sasser doesn’t rule out a return of Transmit to iOS some day, and the move does not affect the company’s other iOS apps or Transmit 5 for the Mac, but adding features to the iOS app to match those debuted in the Mac version last year would make Transmit iOS ‘a guaranteed money-loser.’

This is not Panic’s first pull-back from the App Store. In 2016, Panic pulled the plug on Status Board, its widget-style app for tracking data through web APIs. Why Transmit wasn’t sustainable on iOS is unclear:

Was the use case for this app too edge-casey or advanced? Did we overestimate the amount of file management people want to do on a portable device? Should we have focused more on document viewing capabilities? Maybe all of the above?

Although Transmit will be removed from the App Store soon, Panic updated it with iPhone X support, and existing users will still be able to download it from the App Store and use it until some future change in iOS breaks the app.

I’m sad to see Transmit go. It’s a loss for the platform, but I don’t think it’s a bad omen for ’pro’ iOS productivity apps in general. Transmit failed to get the traction necessary to sustain its further development, but there are still many examples of productivity apps that have found success on the App Store. Hopefully, Panic will find a way to bring Transmit back to iOS one day.

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Apple Announces Record Holiday App Store Sales→

During the week beginning on Christmas Eve, the App Store sold $890 million of apps to a record number of customers. In a press release today, Apple revealed that on New Year’s Day alone, customers bought another $300 million of apps.

“We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank all of the creative app developers who have made these great apps and helped to change people’s lives. In 2017 alone, iOS developers earned $26.5 billion — more than a 30 percent increase over 2016.”

That’s a big increase over 2016 and with the tenth anniversary of the App Store on the horizon, the App Store is closing in on a big milestone. Since the App Store launched in July 2008, developers have earned over $86 billion. If App Store sales continue to grow at a pace similar to 2017, developer earnings should top $100 billion just in time for the anniversary.

Apple also stated that over 2,000 ARKit-enabled apps are available in the App Store, contrary to estimates by research firm Apptopia that fewer than 1,000 ARKit apps are available.

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