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Apple Announces Record Holiday App Store Sales

During the week beginning on Christmas Eve, the App Store sold $890 million of apps to a record number of customers. In a press release today, Apple revealed that on New Year’s Day alone, customers bought another $300 million of apps.

“We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank all of the creative app developers who have made these great apps and helped to change people’s lives. In 2017 alone, iOS developers earned $26.5 billion — more than a 30 percent increase over 2016.”

That’s a big increase over 2016 and with the tenth anniversary of the App Store on the horizon, the App Store is closing in on a big milestone. Since the App Store launched in July 2008, developers have earned over $86 billion. If App Store sales continue to grow at a pace similar to 2017, developer earnings should top $100 billion just in time for the anniversary.

Apple also stated that over 2,000 ARKit-enabled apps are available in the App Store, contrary to estimates by research firm Apptopia that fewer than 1,000 ARKit apps are available.