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Apple Celebrates the App Store’s 10th Anniversary

Next week the App Store turns 10. Ahead of that momentous date, Apple has published a new retrospective feature on what the last 10 years have been like:

When Apple introduced the App Store on July 10, 2008 with 500 apps, it ignited a cultural, social and economic phenomenon that changed how people work, play, meet, travel and so much more. Over the past decade, the App Store has created a safe place for users of all ages to get the very best apps and a vibrant app economy for developers of all sizes, from all over the world, to thrive. Today, customers in 155 countries are visiting the App Store more often, staying longer and downloading and using more apps than ever before.

While there have been many notable moments since apps first came to iPhone and later iPad, the milestones and testimonials below reflect some of the most significant over the past 10 years — defining how the App Store democratized software distribution and transformed how we live every day.

The article includes quotes from developers who have published their work on the App Store over the last 10 years, as well as from Apple executives, creators like Nintendo's Shigeru Miyamoto, and more. These quotes are framed within the following 11 topics of the App Store's impact:

I. The App Store Opens Doors for Developers, Puts an All New Experience in the Hands of Customers
II. Mobile-First Businesses Thrive
III. Gaming Takes Off, Reaches New Fans
IV. In-App Purchase, Subscriptions Unlock Experiences
V. Streaming Entertainment Takes Off
VI. Creativity, Productivity and Education Soar Beyond Office, Classroom Walls
VII. Health, Fitness and Wellness Apps Surge in Popularity
VIII. Accessibility Apps Empower Communities
IX. Coding Inspires Future Generations
X. New App Store Features Encourage Discovery
XI. The AR Revolution Awaits

10 is a landmark year, and the App Store has a particularly warm place in the hearts of the MacStories team. We have some special celebration plans coming next week, and can't wait to share them with you.