Adobe MAX begins today in Los Angeles and runs through November 6th. As in past years, the three-day conference is an opportunity for Adobe to announce new products and updates to existing ones.
Last year, Adobe previewed Photoshop for iPad and Aero, an iOS AR creation tool. Today, those apps are finally out of beta and are available to everyone in the App Store. In fact, both Photoshop and Aero showed up on the App Store the evening before the start of MAX, providing me with a little hands-on time with them in advance of their official release.
Adobe has also previewed an iPad version of Illustrator, another of its core Creative Suite apps, which the company says will be available sometime in 2020.
Adobe’s announcements are packed with updates to a wide range of its products, but there’s a clear focus this year on mobile apps. In addition to Photoshop, Aero, and Illustrator, the company also announced updates to Lightroom for iOS and iPadOS and its Rush video creation app.
However, the centerpiece of Adobe’s mobile announcements is Photoshop, the company’s iconic professional design app relied upon by creative professionals worldwide. Ever since word of Photoshop for iPad was leaked to Bloomberg’s Mark Gurman in July 2018, the idea of ‘full’ or ‘real’ Photoshop on the iPad has captured imaginations. That initial leak, combined with Adobe’s early marketing efforts, led to outsized expectations for the first version of the app.
Instead of the full-featured, desktop-replacement app that some people were expecting, Adobe says that it has built a foundation with its new cloud-based PSD files and Photoshop’s desktop engine, upon which it will evolve with the guidance of users. Based on what I’ve heard from Adobe and seen from my limited use of the app, I believe the company truly is committed to building a more fully-featured version of Photoshop for the iPad; however, it doesn’t appear that users will be able to abandon their desktops anytime soon.