When Apple launched the iMessage App Store with the release of iOS 10, it was dominated by sticker packs. Many of my personal favorites came from Disney, including the Star Wars , Zootopia , and Mickey & Friends packs. But one of the nice things about the new App Store was its accessibility to a wide variety of creatives, not just the big players like Disney. A simple sticker pack truly requires no coding knowledge. Because of that, since day one there has been an abundance of sticker options on the iMessage App Store, each with a unique story behind it.
One such story comes from Marcy Smith and Andrew Williams, the creators of MarcyMoji . Born out of Marcy’s lifelong love of painting, MarcyMoji was originally conceived as a custom keyboard, but Apple’s announcements at WWDC quickly shifted the couple’s focus to building an iMessage app.





