Even though I still haven’t managed to see the popular Renault iAd in any app (yet I grabbed some screenshots of the Tron one yesterday), it looks like Apple keeps on signing advertisers for its European iAd service.
According to MarketingWeek, Unilever’s Lynx Excite (a body spray) will go live with a “fresh” new campaign on Apple’s iAd next week. We assume it’ll be an iPhone campaign, as the one Disney launched for Tron on the iPad was a “demo” of interactive advertisements to come on the tablet in 2011. You may remember Unilever was one of the partners Apple mentioned when they announced iAds were coming to Europe.
The Lynx Excite ad was created by BBH and will be followed by TV, print and gaming campaigns. The most interesting part about this body spray ad? Falling angels.
Activity for Lynx Excite builds on the previous Lynx ad theme. Called Falling Angels, it claims the products’ fragrance is “so tempting it will make female angels fall from the sky for it”.
Unilever says it aims to reach iPhone and iPod Touch users with an “immersive iAd experience”. Users can watch the advert, download wallpapers of the Lynx angels and purchase and download the theme tune Sexy Boys from iTunes, all from within their app.