Even though I still haven’t managed to see the popular Renault iAd in any app (yet I grabbed some screenshots of the Tron one yesterday), it looks like Apple keeps on signing advertisers for its European iAd service.
According to MarketingWeek, Unilever’s Lynx Excite (a body spray) will go live with a “fresh” new campaign on Apple’s iAd next week. We assume it’ll be an iPhone campaign, as the one Disney launched for Tron on the iPad was a “demo” of interactive advertisements to come on the tablet in 2011. You may remember Unilever was one of the partners Apple mentioned when they announced iAds were coming to Europe.
The Lynx Excite ad was created by BBH and will be followed by TV, print and gaming campaigns. The most interesting part about this body spray ad? Falling angels.
Activity for Lynx Excite builds on the previous Lynx ad theme. Called Falling Angels, it claims the products’ fragrance is “so tempting it will make female angels fall from the sky for it”.
Unilever says it aims to reach iPhone and iPod Touch users with an “immersive iAd experience”. Users can watch the advert, download wallpapers of the Lynx angels and purchase and download the theme tune Sexy Boys from iTunes, all from within their app.
We’re definitely intrigued now. [9to5mac via Marketing Week]
Unlock More with Club MacStories
Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.
In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.
The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.
Choose the Club plan that’s right for you:
- Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
- Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
- Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.