THIS WEEK'S SPONSOR:

Prizmo 5

The Pro Scanner App with Powerful Editing Capabilities


Lynx Joining European iAds Next Week

Even though I still haven’t managed to see the popular Renault iAd in any app (yet I grabbed some screenshots of the Tron one yesterday), it looks like Apple keeps on signing advertisers for its European iAd service.

According to MarketingWeek, Unilever’s Lynx Excite (a body spray) will go live with a “fresh” new campaign on Apple’s iAd next week. We assume it’ll be an iPhone campaign, as the one Disney launched for Tron on the iPad was a “demo” of interactive advertisements to come on the tablet in 2011. You may remember Unilever was one of the partners Apple mentioned when they announced iAds were coming to Europe.

The Lynx Excite ad was created by BBH and will be followed by TV, print and gaming campaigns. The most interesting part about this body spray ad? Falling angels.

Activity for Lynx Excite builds on the previous Lynx ad theme. Called Falling Angels, it claims the products’ fragrance is “so tempting it will make female angels fall from the sky for it”.

Unilever says it aims to reach iPhone and iPod Touch users with an “immersive iAd experience”. Users can watch the advert, download wallpapers of the Lynx angels and purchase and download the theme tune Sexy Boys from iTunes, all from within their app.

We’re definitely intrigued now. [9to5mac via Marketing Week]

Unlock MacStories Extras

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it’s also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It’ll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.

Starting at $5/month, with an annual option available.

Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • MacStories Unplugged podcast, published monthly with discussions on what we’re working on and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.