Alice Truong:
What makes the new stickies so special? Much like Evernote’s partnership with Moleskine last year, Evernote’s app has received slight enhancements to help users record hand-written notes. In Moleskine’s case, the notebook’s special dotted lines helped improve image capture by a phone or tablet. With Post-it Notes, color plays a major role. The lineup for the new Post-it Super Sticky Notes includes electric blue, electric yellow, neon pink, and limeade. The Evernote app has been designed to recognize these colors, automatically digitizing and organizing the notes into different categories.
I have multiple Evernote-branded Moleskine notebooks, and I love where Evernote is going with this. Not only is it an intriguing idea (digitalizing the analog world without giving up on physical notebooks or notes), but it also is cool from a technological standpoint. The Moleskine notebooks have special dotted lines and you can put stickers on the pages to have the Evernote camera automatically tag photos; doing the same for different post-it colors is ingenious.