Posts in Linked

The JPEG Format’s Days May Be Numbered→

Kelly Thompson writes for 500px about Apple’s upcoming transition from JPEG to the HEVC-based HEIF for photos across all its platforms:

JPEG is 25 years old and showing its age. Compression has become a big deal as we’ve moved to 4K and HDR video, and HEVC was developed to compress those huge video streams. Luckily HEVC also has a still image profile. The format doesn’t just beat JPEG, JPEG 2000, JPEG XR, and WebP—it handily crushes them. It claims a 2 to 1 increase in compression over JPEG at similar quality levels. In our tests, we’ve seen even better levels, depending on the subject of the image.

By using it internally on the camera, it means storing twice as many images in the same space. People with full iPhones are weeping with joy.

Think about it for a second—if we could reduce every picture delivered on the web by two times and have it look the same (or better)… game changer.

A move away from JPEG is significant, but Apple clearly has good reason for making the transition now. The recent massive increases of photos taken by the average user have led to persistently-scarce storage space. Apple has responded in the past year by increasing the base storage of new iPhones and iPads, but storage bumps are only a bandaid fix – adopting HEIF should make a long-term difference.

Permalink

IKEA to Launch Augmented Reality iOS App in the Fall→

At WWDC, Craig Federighi demoed ARKit, Apple’s new augmented reality API and mentioned that Apple was teaming up with IKEA on AR. The collaboration was mentioned again recently by Tim Cook in an interview with Bloomberg Businessweek.

Now in an interview with Digital.di, Michael Valdsgaard, Digital Transformation Manager for Ikea’s parent company, has provided further details of its upcoming AR app:

This will be the first augmented reality app that allows you to make reliable buying decisions.

IKEA has big plans for the app:

At launch, 500-600 products will be in the app. In future, it will play a key role in new product lines.

According to Valdsgaard,

When we launch new products, they will come first in the AR app.

Based on the interview, IKEA and Apple feel like a natural fit. IKEA has hundreds of 3D models ready to use with ARKit and Apple has a huge install base of iOS users for IKEA’s app. Moreover, IKEA can help demonstrate the types of applications that AR can enable beyond the gaming industry.

Permalink

Apple Hires Sony Executives to Lead Video Programming Efforts→

Apple has announced that Jamie Erlicht and Zack Van Amburg are joining the company to lead the company’s worldwide video programming efforts as part of Eddie Cue’s team:

“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”

Erlicht and Van Amburg were responsible for hits such as Breaking Bad, Better Call Saul, The Crown, Rescue Me, and more while at Sony Pictures Television. Apple has been ramping up its video production efforts for quite some time now and if there was any remaining doubt that the company is serious about getting into original content creation, the hiring of Erlicht and Van Amberg should put those doubts to rest.

Permalink

Connected, Episode 146: Dubbed Dub Dub Follow Up→

Recovering from San Jose, the boys wade through an ocean of follow up, then talk about the new iPads and review Planet of the Apps.

On this week’s Connected, a lot of WWDC follow-up and more about Apple’s new iPad Pros. You can listen here.

Sponsored by:

  • Incapsula: Secure and accelerate your website. Connected listeners get one month free.
  • Squarespace: Make your next move. Enter offer code WORLD at checkout to get 10% off your first purchase.
  • Storyworth: A new way to bring the family together.
Permalink

Apple Doubles Down on App Store Curation→

Manton Reece’s assessment of the redesigned App Store coming to iOS 11 is spot on:

The old App Store was designed like a database. Databases are good at showing grids and lists from an algorithm. But the App Store should tell a story about new apps. A blog-like format is the best way to do that.

This plays to Apple’s strengths in design and taste. Where Google might hire more engineers to improve their store, Apple should hire more writers.

Three years ago, Reece argued that Apple should invest heavily in App Store curation, which is precisely what it appears to be doing. The depth and breadth of the new App Store content that Apple has planned is unclear, but during a WWDC session on the changes to the App Store, product manager Pedraum Pardehpoosh declared Apple’s intent to ‘double down’ on editorial curation. If the initial content included with the iOS 11 beta is any indication, Apple may be on track to make the App Store a regular destination for users instead of a place people go to only when they have a specific need.

Permalink

A Frontline Perspective on the Birth of the iPhone→

The Verge has a lengthy excerpt from Brian Merchant’s upcoming book, ‘The One Device: the Secret History of the iPhone.’ Merchant’s book chronicles the development of the iPhone from the recruitment of engineers, designers, and others at Apple, through the battles over its hardware and software implementation. What’s unique about the excerpt of ‘The One Device’ is that it doesn’t try to fit the story of the iPhone’s development into a neat and tidy straight-line narrative. Instead, the excerpt embraces the messy, twisted path the product took from inception to launch.

The first battle was over hardware and whether the iPhone would be a multitouch device or an adaptation of existing iPod hardware. According to Merchant, an iPod-based Apple phone made the first calls:

The first calls from an Apple phone were not, it turns out, made on the sleek touchscreen interface of the future but on a steampunk rotary dial. “We came very close,” Ording says. “It was, like, we could have finished it and made a product out of it… But then I guess Steve must have woken up one day like, ‘This is not as exciting as the touch stuff.’ ”

Once it was decided that the iPhone would be a multitouch device, the battleground shifted to whether the operating system would be based on OS X or the iPod’s OS:

“At this point we didn’t care about the phone at all,” Williamson says. “The phone’s largely irrelevant. It’s basically a modem. But it was ‘What is the operating system going to be like, what is the interaction paradigm going to be like?’ ” In that comment, you can read the roots of the philosophical clash: The software engineers saw P2 not as a chance to build a phone, but as an opportunity to use a phone-shaped device as a Trojan horse for a much more complex kind of mobile computer.

Ultimately, the iPhone was released as a touchscreen device that sported a stripped-down version of OS X, and has proven to be the mobile computer that its creators envisioned. What I like most about the excerpt, and why I immediately purchased the book, is that it tells the story of the iPhone from the perspective of the people who worked on it, which provides details that only the engineers and designers working on the front lines can bring to life.

‘The One Device: the Secret History of the iPhone’ by Brian Merchant will be released on June 20th and is available for pre-order on the iBooks Store and Amazon.

Permalink

Apple Introduces Changes to Podcasting→

Alongside the introduction of a revamped Podcasts app in iOS 11, Apple is making a few tweaks at the podcast feed level that will improve the way shows can be organized and displayed inside podcasting apps. Jason Snell shares the details on Six Colors:

New extensions to Apple’s podcast feed specification will allow podcasts to define individual seasons and explain whether an episode is a teaser, a full episode, or bonus content. These extensions will be read by the Podcast app and used to present a podcast in a richer way than the current, more linear, approach. (Since podcast feeds are just text, other podcast apps will be free to follow Apple’s lead and also alter how they display podcasts based on these tags.)

Users will be able to download full seasons, and the Podcasts app will know if a podcast is intended to be listened to in chronological order—“start at the first episode!”—or if it’s more timely, where the most recent episode is the most important.

As the world of podcasting has grown, there is now a more diverse selection of shows than ever before, leading to the need for more nuanced formatting of those shows. I appreciate how Apple is implementing these changes at a feed level so that third-party apps can take advantage of them as well.

The full array of podcasting changes, including a brief walkthrough of the redesigned Podcasts app in iOS 11, were first covered in a session from WWDC.

Permalink