In spite of several companies’ efforts to match web links to native apps, opening links from apps on iOS usually takes you to a web view even if you have the website’s associated iOS app already installed. This is why following links to songs on Spotify or podcast episodes on Overcast doesn’t automatically take you to their native apps: iOS lacks a native deep linking technology. While Apple could introduce such framework in the future, currently there’s no system-wide solution that can be adopted across every website and app out of the box. Many have tried to solve deep-linking on mobile, but to achieve real support for this experience, Apple will need to step in eventually.
In the meantime, Timothy Johnsen has created a workaround called Opener that uses an action extension to let you easily open a web link in its native app. Released with an initial set of compatible links/apps such as Twitter, Overcast, SoundCloud, Spotify, Kickstarter, and more, Opener allows you to avoid tapping buttons in web views to launch associated apps; Opener can automate the process by resolving links and launching them inside apps with an extension.