Federico Viticci

10775 posts on MacStories since April 2009

Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.
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@viticci.macstories.net
viticci@macstories.net

Labels Hoping Apple’s Music Service Will Launch at WWDC

According to a new report by Cnet, multiple “music industry sources” have told the publication the four major music labels in the US (Warner Music Group, EMI, Sony, Universal) are hoping Apple’s rumored cloud music service will launch next month during the WWDC. The labels, Cnet reports, are counting on Apple to provide a full-featured music service with iTunes Store integration that would force competitors like Amazon and Google to start paying licensing fees for their “music locker” services, which allow users to upload songs to the cloud, but have in no way official support or backing from the labels. The labels are seemingly unhappy with Amazon and Google services as users might be able to upload songs they illegally downloaded from the Internet, and it also appears that Google transcodes some uploads to a new format (making a copy), thus raising some questions on copyright issues as well.

Apple is in a strong position to deliver a cloud service that allows for both uploading and streaming of songs thanks to deals negotiated with the labels. Last month, it was indeed reported that Apple had inked a deal with the Warner Music Group, with more labels to follow soon or already signed according to other rumors.

But the services offered by Amazon and Google are not all that they can be because those companies had to tippy-toe around copyright issues. Since neither company was either able or willing to obtain licenses from the four major labels, neither of them could deliver the same range of options that Apple will be able to offer with its upcoming cloud service, according to multiple music industry sources.

Lots of people at the four major labels, however, now hope the service launch at Apple’s Worldwide Developer Conference on June 7. The risk for the record labels is that the services from Amazon and Google could prove good enough for most music consumers and that the companies don’t feel compelled to upgrade.

The WWDC ‘11 kicks off on June 6 in San Francisco, and previous speculation suggested it would be a software-focused event with on-stage demoes of iOS 5 and OS X Lion. iOS 5 has been in the middle of a debate recently, mainly as to whether Apple will really showcase its new cloud offerings revolving around a revamped MobileMe or other functionalities such as voice recognition, postponing the launch of all cloud services to this Fall. Reuters reported a few weeks ago that work on Apple’s new music service had been finalized on the technical side, and Apple was simply completing the process of signing deals with music labels to offer both upload features and streaming of songs you don’t own, likely through a subscription system. Google launched its new “Music Beta” service yesterday and, similarly to Amazon’s Cloud Player, it allows users to upload songs and albums to an online locker, but doesn’t provide any sort of subscription à la Spotify to enable users to listen to music without uploading it first.

Cydia Tweak Lets You Backup & Restore App Data with Dropbox

One of the biggest annoyances of iOS is the impossibility to easily backup and restore application data to the cloud, without being forced to keep an app installed to not lose everything. This is particularly true for games: not only your Angry Birds record is always at risk of being erased because you might accidentally delete the app from your device or iTunes, there’s also no way to keep data synced between apps running on different devices. For example, it’d be nice to start playing Angry Birds on the iPhone and automatically continue the session (with the same data) on the iPad, or, why not, simply restore data and other settings with one tap from the Internet. This is one of the features Apple is rumored to be working on for the major revamp of MobileMe dubbed iCloud, and while it’d make perfect sense to let gamers restore data using Game Center, a wider implementation of backups and restores across the whole Apple cloud would be certainly more appealing to iPhone and iPad users.

Several hacks in the past months allowed users to extract app data from non-jailbroken devices and back it up to a local computer. These solutions, however, didn’t provide the dead-simple approach of DataDeposit, a free app available in Cydia that backs up your app data to Dropbox, and even allows you to restore it with a single tap from your device, using the cloud.

Once installed, DataDeposit will look into your iOS Applications folder to see apps that can be backed up to Dropbox. This list includes apps installed from the App Store, not the system ones. More specifically, not an entire app will be backed up, just its saved data for your app specific settings and progress – like Angry Birds records or a 1Password local database. Once you hit Backup, DataDeposit will create a “DataDepositApp” folder in your Dropbox, with sub-folders inside it containing .zip archives of data. If you only use your iPhone, you won’t see any of this by default – just a progress bar and a confirmation dialog. When you want to restore, make sure the app is closed, hit Restore and wait for DataDeposit to move the data from the cloud to your device again. I tested this personally and it worked really well: I backed up my Angry Birds data and uninstalled the app; I installed the app again, made sure I had no progress in the game, then restored using DataDeposit. All my completed levels and stars were there, in a matter of seconds.

DataDeposit is free in Cydia, works great with Dropbox and it’s very easy to use. If you’ve been looking for a way to seamlessly backup your app data but you didn’t want to use a manual method, DataDeposit deserves a try.

iKeyboard Promises A Better Typing Experience On The iPad

I bought an original iPad last year, and an iPad 2 when it came out in the United States on March 11. If there’s one thing I had to get used to during this last year when using the tablet, that would be the virtual keyboard. Coming from an iPhone background the use of a virtual keyboard on the iPad instead of a physical one wasn’t a surprise (is there really anyone who thought Steve Jobs would accept keys on the iPad’s screen?), but still it required some serious exercise to get actual writing done. There’s no shortage of apps for writers and the iPad is also a great email machine, but getting used to fast typing on the large virtual keyboard was hard. Like most iPad users, eventually I managed to overcome my issues with ”hunt-and-peck typing”, and now I write any kind of piece or email message on my iPad just fine – perhaps not as fast as I could on my computer, but still fast enough to enjoy the experience provided by apps.

However, some people clearly couldn’t get to fully appreciate or get used to advantages offered by iOS’ virtual keyboard, opening the door to a plethora of alternative solutions like cases with built-in keyboards and external Bluetooth keyboards to carry around all the time. The iKeyboard, a Kickstarter project you can check out here, aims at offering a solution between virtual typing and external accessories, adding minimal weight and bulk to your iPad, still promising to dramatically improve your typing experience.

Once placed on top of the virtual keyboard, the physical iKeyboard will simply provide better tactile feedback and give you a sense of the distance between keys on screen. The creator explains:

My solution is to provide the feedback missing from a virtual keyboard by “grafting,” or piggybacking, a real keyboard onto the screen. My invention—the iKeyboard—will sit atop the virtual keyboard and be lightweight. It will add little bulk and not increase the footprint of the tablet. It will be easy and fast to deploy and remove.The iKeyboard will improve accuracy and typing speed, letting tablet users do real writing. It will set the brain free. In certain settings—the lecture hall, the library, the classroom—the iKeyboard will be an essential tool rather than just a useful accessory.

I’m not sure about the convenience of constantly adding and removing an accessory from your iPad’s screen, but I have to say this idea sounds more intriguing than stuffing your tablet into a bulky case or being forced to use an external keyboard for writing long documents. You can contribute to the project on Kickstarter, and check out the promo video below. Read more

Survey Shows iPad Still Primarily Used for Web Browsing, Email, Video

In an unsurprising turn of events following the launch of a survey among readers who own an iPad, BusinessInsider posts a chart detailing how people use an iPad. And unsurprisingly, the usual suspects are on top: the chart shows people use iPads to browse the web (36% in May 2011, 37.7% in November 2010), whilst 23% rely on the tablet for their email needs and communication skills happening on Twitter, Facebook, or other social networks that presumably have a native iPad app, otherwise that would count in the “web browsing” section, I guess. The iPad is also strongly used to watch videos (14.52% up from 11.50% in November 2010), play games and “use other apps.”

The end results of this survey don’t come as a surprise to anyone, but they confirm a widely popular theory – that Safari is the most powerful app Apple could have ever bundled with the iPad and iOS by default. Not only does Safari replicate most of the functionalities seen on the desktop, with the recent iOS 4.3 update it also got some nifty new Javascript engine that makes opening webpages blazing fast. That’s why every little feature that didn’t find its way into Safari and is requested a decent amount of users can become the reason to develop an alternative browser for iPad. The browser on the tablet is the best way to access the internet – it is for me, and clearly it is for other people, too.

What about those other apps? Watching videos with Plex or other media managers is a great experience, especially when combined with AirPlay and an Apple TV in your living room. Playing games? Between Angry Birds and Sword & Sworcery there’s plenty of choice to go by. Other apps? They must refer to things like OmniFocus, Simplenote, LogMeIn, Instapaper and Screens. It’s all about the apps, but Safari is still king when it comes to spending time with an iPad, browsing the web.

Ballmer Confirms Skype’s Commitment to Other Platforms→

Ballmer Confirms Skype’s Commitment to Other Platforms

We will continue to invest in Skype on non-Microsoft client platforms,” said Ballmer during a news conference announcing the company’s plan to buy chat and Internet phone software maker Skype for $8.5 billion.

Following this morning’s big announcement of Microsoft buying online communication giant Skype for $8.5 billion, Mac and iOS users immediately questioned the acquisition as a way for Microsoft to turn Skype into an exclusive service for Windows Live-connected devices and other Microsoft products such as the Xbox. Steve Ballmer, however, was quick to reassure everyone that Skype will continue working on the Mac, iOS and all the other platforms it currently runs on (including RIM’s BlackBerry and Symbian), also citing how the company has a “track record” when it comes to these matters – Microsoft has a full version of Office 2011 available for Macs, and many apps for iPhones and iPads.

The question, however, is whether Skype will ever release a native iPad app as promised last year, and if the new owner will also bring some welcome interface changes to the Mac app. It would interesting to see Microsoft making a better UI for Skype, just as I’d be curious to see Ballmer heavily touting his recently bought software toy on iPhones and iPad. Time, as usual, will tell.

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15% Of App Launches Happen Offline

According to a recent study by mobile analytics firm Localytics, 15 percent of applications for mobile devices (we assume these include iOS and Android handsets) are launched while a phone is offline, out of 3G / 4G / WiFi range. By analyzing data sent to their servers by apps that integrate Localytics’s framework in their code and comparing the app’s launch time with the delay in receiving the data (Localytics works in real time), the firm came to the conclusion 15% of apps are opened while a device can’t connect to the Internet.

Localytics records if the app is used while offline or online and can report if the connection is via 3G, Edge or WiFi. Localytics is also able to determine whether an app was actually used while online or offline by looking for large differences in the time between an app being opened and analytics data being uploaded. Having done so across the thousands of phone and tablet apps using Localytics, with over 10 million app starts per day, we found that about 15% of all app launches were made without Internet access–customer engagement that would be missed using web-centric analytics tools.

This, of course, is a major problem for app developers and something that will, once again, sparkle the discussion between evangelists of mobile web apps and those who believe native apps are the future of smartphones and tablets. A native app’s obvious advantage, in fact, should be the possibility to always display some kind of content even when in offline mode, as the app doesn’t run in the browser and thus shouldn’t require an internet connection to visualize information on screen. Indeed, several apps make great use of local caching systems – such as Instapaper and Spotify – that allow users to “download” content to consume later when the device will likely be offline – for example, during a subway trip or on an airplane. Many times, however, I’ve stumbled upon applications that in spite of their “native” nature are unable to meet these basic requirements of always-available offline access; too many iPhone and iPad apps are effectively nothing but local interfaces to web apps and tools that can’t display content without an internet connection. On the other hand, there are also applications that don’t let users cache content (presumably the best way to access anything, anywhere at anytime), but still visualize content while offline and transmit changes back to their servers when the device comes back online.

15 percent is a big number, and I’d be curious to know the detailed percentage of iOS apps by device Vs. Android apps by device –if Localytics will ever release it. On a broader level, it’s undeniable developers should do more than throw up a blank page on screen when the Internet fails. Apps like Instapaper, The New York Times, Spotify and Read It Later are great examples; others should do more, too. [via GigaOM]

Apple I Comes Back To Life In Italy

Remember the Apple I that was auctioned off at Christie’s in London last year, and was sold for roughly $220,000? It turns out, the machine was bought by Italian entrepreneur Marco Boglione, a long-time Apple user and fan who spent €150,000 to buy the #82 copy of the original Apple I – a computer that back in the 1970’s was sold by Steve Jobs and Steve Wozniak in Jobs’ garage at $666.66, and was the first machine to come with 8K of RAM. The item sold at Christie’s to Boglione included the original motherboard, manual and a letter from Steve Jobs, but no screen or keyboard.

The computer was rebooted for the first time in years today at the Politecnico di Torino university in front of a large crowd and Boglione himself. Italian website Macity, which was there to cover the event, reports [Google Translation] after an initial technical issue that was fixed in a couple of minutes the Apple I was able to start up, display its usual list of random characters upon booting (while connected to an external display and keyboard this time), the typical blinking cursor and then, after running a simple BASIC program, a sort of “Hello World” message appropriately changed to “Hello Polito” in honor of the school that hosted the event.

Boglione and other attendees went on to stress the importance of the Apple I, and the revolution in the computing space Jobs and Wozniak started 35 years ago in a garage in California. Apple has become the tech giant we all know today, but the very first computer produced by the “visionary and the engineer” is still here to remind us how great ideas and technology survive through time.

Check out a video of the booting process and a photo of the motherboard below. Read more

Apple Stops Serving iAds In Apps Targeted To Kids

Since its introduction last year, Apple’s iAd advertising network has been off to a somehow rough start: touted as the best way for advertisers to build interactive campaigns to deliver effortlessly to iOS users, the service was repeatedly criticized by advertisers and ad agencies due to Apple’s strict design requirements and control, expensive minimum buy and low fill rates compared to Google’s AdMob network. In the past months, Apple tried to address several issues reported by iAd’s initial partners: they released a desktop tool to design iAds visually on a Mac, they cut the minimum buy in half from $1 million to $500,000, and rolled out fullscreen ads with even more interactivity on the iPad. They updated the official iAd website to display more information and details, and released an iPhone app entirely focused on showcasing experiences built for the iAd network.

A change in the way Apple chooses the apps that can display iAds, however, might cause a little bit of confusion among developers that, until now, have relied on iAds as the sole source of income for their free apps. Mike Zornek, developer of the free Dex app for iPhone and iPod touch (a Pokèmon browser application), relays an email from the iAd Network Support team in which an Apple employee explains how iAds may not be displayed anymore in apps targeted to “young children” because of the advertisers’ preference to not show ads to this particular audience. Read more

Music Beta by Google: Mac Uploader, Flash, iOS Safari Playback

At its I/O conference earlier today, Google officially announced a new cloud service called “Music Beta” which, similarly to Amazon’s Cloud Player, allows users to upload their music collections and playlists to the company’s servers, and play them back anywhere on a web browser, tablet or smartphone. Like Amazon, Google’s service has a few limitations for now: it doesn’t come with a native iOS app as it’s only got an Android app for compatible smartphones and tablets, it requires Flash in some sections of the website and it’s restricted to US access only. Music Beta is, well, a beta product by Google, and it’s free for now – Google didn’t mention how much uploading and streaming 20,000 songs once the service hits stable status will cost you.

As detailed by MG Siegler at TechCrunch, Music Beta comes with a native Mac uploader that can look through your iTunes library and playlists or hard drive contents to find songs and albums to upload. On desktop browsers, MG Siegler says Flash is required for playback as indeed a screenshot of a technical error seems to prove, whilst Cnet claims Music Beta can stream songs on iOS devices as well, without Flash, using Mobile Safari. It was discovered a few days ago that Amazon’s Cloud Player quietly rolled out iOS Safari support, and it’s unclear at this point whether Music Beta really works on iPhones or iPads, meaning Flash is only required for some transitions and animations. As more users are invited to try the product, we’ll make sure to check Mobile Safari compatibility. Read more