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On Amazon, Ecosystems, And “iPad Killers”

Earlier today Amazon announced a completely revamped Kindle family, which includes the standard $79 Kindle, the $99 Kindle touch, and the much-anticipated $199 Kindle Fire tablet. Ad-supported options and hands-on coverage aside, I’d like to quickly touch upon a common mistake in today’s tech headlines – that the Kindle Fire will “kill” the iPad.

First off, Amazon gets it: they know an ecosystem has to scale to different devices and operating systems, so they diversified their approach to ebook reading and media consumption with three different sets of Kindle (Keyboard/$79 Kindle, Touch, Fire) all tied to a single defining feature: your Amazon.com account.

In discussing Microsoft’s approach to the concept of ecosystem when compared to Apple’s, I wrote:

In Apple’s vision, separate operating systems can live inside the same ecosystem. The single defining aspect of this vision is the Apple ID, which on iOS devices, Macs, PCs, and web browsers gives you access to:

- Songs, Movies, TV Shows, Books, Podcasts;

- Apps;

- The Apple Online Store;

- Your iOS device’s location (still free with MobileMe);

- Email, Calendar, Contact and data sync with MobileMe;

- Your desktop operating system (with Lion’s Apple ID support).

Compare this to Amazon, which is doing the following:

  • Amazon Prime: faster shipping times and Instant Video;
  • Amazon MP3;
  • Amazon Kindle;
  • Amazon Appstore;
  • Amazon Web Services.

Amazon is building an ecosystem, and all you need to access these services is a single Amazon.com account, possibly connected to a credit card. Like Apple, it may be difficult to keep everything in one account, but it’s not like the average consumer needs all the functionalities of Web Services anyway. Furthermore, Amazon controls its platforms with the web infrastructure they’ve created, and the newly announced Silk browser is the perfect example of how Amazon should also be able to somehow control and optimize web traffic operated by its devices.

There’s more. Amazon gets it because they’re offering a limited choice of devices to use with their ecosystem. Many often cite Apple’s product line-up as an example of simplicity and “just one model” philosophy, but if you think about it, there are multiple ways to get started with iOS:

  • iPhone (two colors, different storage options, carrier variations);
  • iPod touch (different storage options);
  • iPad (two colors, different storage options, carrier variations).

and the Mac (all with multiple configuration options available):

  • MacBook Air;
  • MacBook Pro;
  • iMac;
  • Mac mini;
  • Mac Pro.

Amazon may kill off some members of the Kindle family soon (DX perhaps?), but here’s what they offer today to access the Amazon.com ecosystem:

  • Kindle;
  • Kindle Keyboard;
  • Kindle DX;
  • Kindle Touch;
  • Kindle Fire.

The similarities in the underlying concepts of “ecosystem” and “uniqueness” between Apple and Amazon are clear, but there are some key difference that many people don’t seem to properly consider when referring to the latest Kindle Fire as an “iPad killer”. Assuming that by “killer” they actually imagine a scenario where people will stop buying iPads altogether and start seeing the Fire as the only option, Amazon would still need Apple’s retail power at an international level. These people that write “iPad killer” seem to forget that the iPad is available in 64 countries today. Amazon’s Kindle Fire will ship November 15th in the US. So let’s put the “killer” argument behind us once and for all.

Amazon is about to launch a product that may end up being a feasible alternative to the iPad for some people, a product shares several similarities with Apple’s approach to the digital ecosystem. I have no doubt Amazon will sell millions of these new Kindles, and I think the Fire in particular will prove popular with families, readers, movie watchers, gamers – average consumers that may prefer a cheaper device integrated with the Amazon.com account they already have and use daily.

It’s hard to form a complete thought on Amazon’s new strategy because they’re just getting started. The unification process of Amazon’s ecosystem and diversification of unique devices begins today, and the Kindle Fire will ship in less than two months. It’s hard to imagine whether Amazon’s long-term plan is “trying to be like Apple” with international releases, rich App Store, deals with music labels, partnerships with carriers, and so forth. It’s also worth considering that Amazon isn’t completely independent from others yet, as the Kindle Fire runs on a modified version of Android 2.x with possible legal implications in patent fees. And more importantly, it doesn’t even make sense to “judge” the Kindle Fire right now as a winner or PlayBook when we even haven’t tried one. But two months from now, right ahead of the holiday season, let’s picture the following situation: assuming an average consumer interested in reading, listening to music, playing games, watching movies and browsing the web has $500 to spend, will he pick an iPad or a Kindle Fire? And is there a reason to pick both?

That’s where ecosystems prove their strengths.

Control Multiple Macs with Teleport

I don’t always use two Macs simultaneously, but when I do, either there’s an Apple keynote or I’m trying new apps.

That’s how I stumbled upon Teleport, a free OS X utility, last year when I needed to switch back and forth between MacBooks during an Apple keynote, and why I decided to take the app for a spin again now that’s been updated for Lion. Teleport isn’t new to Mac users – in fact, it’s been around since Tiger and it’s probably the most popular app to control two Macs on the same local network. Now that version 1.1 is out with support for Lion and multi-touch gestures, I thought a fresh mention would be appropriate.

Teleport is extremely simple in what it does, although it uses some advanced technology to accomplish it: once installed in System Preferences, Teleport allows you to move your cursor (and keyboard) between multiple Macs. Teleport recognizes Macs “shared” on the same network, and through a system similar to Apple’s “hot corners” and based on Bonjour, it lets you “teleport” the mouse across screens.

Shared Macs that have Teleport activated in the settings will show up with their respective desktops in the app’s panel; you can arrange Macs placing them next to a main computer’s screen so you’ll remember how to switch displays, and configure options in a dedicated sub-menu. These options include handy things like “switch only if key is pressed” or “share pasteboard”. In this latest version of Teleport you can assign a keyboard shortcut to switch to another Mac, and Lion’s gestures are fully supported so you’ll be able to perform three-finger swipes and other Mission Control trickery on a Mac running Lion.

When controlling my iMac through my MacBook Air’s trackpad and keyboard, I was able to drag & drop files using Teleport, and have the contents of the pasteboard from my MacBook Air automatically synced on my iMac. There are several utilities to control how the pasteboard is shared and synced across local Macs, but Teleport manages to make the whole process “invisible” in a package that also happens to do much more.

For instance, Teleport supports encryption for file transfers, and you can read more about it on Abyssoft’s website and the ReadMe file included in the download. Long story short: you can generate your own certificate to activate encryption and it’s even easier if you already have a .Mac account. Also in Teleport’s settings, you can enable a menubar item, bezel, and sound notifications. The sound effect is particularly neat when you switch between Macs, as it really gives you the sense of something “travelling” between two spaces (Teleport also displays a quick animation at the side of your screen). Control requests are also handled well between shared Macs, with options to “ask me if host can be trusted”, “reject if host not already trusted” and “automatically accept”. If you leave Teleport always running, when a shared Mac comes back online a red indicator will flash on the previously configured side of the screen.

Version 1.1 includes a few more features like:

  • Host specific options: you can define the switching and sharing options per host, to have different settings.
  • Propagated options: the options you set for a host also apply when coming back from it.
  • Full multi-screens support: all screens of shared Macs are now visible, so pairing a secondary screen is much easier than before.

Teleport isn’t new, but it’s nice to see the app working well on Lion with gestures and multiple displays. If you happen to control multiple Macs every once in a while, give Teleport a try. It’s a free download (and make sure to donate if you really like it).

Rumor: New iPhone And iPod Touch Models Appear In Apple’s Inventory

Next week’s iPhone event on October 4th is still somewhat of a mystery, with rumors going round and round in circles as to whether Apple will launch a brand new iPhone 5, a slightly upgraded iPhone “4S” or perhaps both. 9to5 Mac claims to have some information on new products that have turned up inside Apple’s internal inventory system. According to their source, there are now three new iPod touch models under the codename N81A, which 9to5 Mac speculates could represent a white variation of the device.

Since there are only new three iPod touch models - at this time – it’s likely that the black models won’t be updated. This also likely means the storage capacities will stay at their current 8GB, 32GB, and 64GB capacities.

What has also appeared is two new iPhone SKUs that are marked as tweaked iPhone 4s. Codenamed N90A (the current iPhone 4 is N90), this could represent a new 8GB version. In previous iOS SDK releases there has been reference to an iPhone with the codename of N94, this has not yet appeared in the inventory. As noted below such a codename would be given to a device with vastly different features and large improvements - rather than just a new white version or a new storage capacity model.

It is very possible that the two SKUs mean black and white models, but that is unconfirmed. We don’t think Apple’s next-generation iPhone – coming next week- would be labeled as an N90A – as it includes major internal hardware upgrades that would typically constitute a new codename.

If you’d like a recap of all the iPhone 5 rumor shenanigans that have occurred over this past year, be sure to have a read of our recap of the more reputable rumors that have been shared around.

[Via 9to5 Mac]

Apple Second “Coolest Brand” In The UK→

Apple Second “Coolest Brand” In The UK

According to the latest CoolBrands survey, Apple’s gadgets and computers aren’t the coolest brand among UK consumers, leaving the #1 spot to British manufacturer of luxury cars Aston Martin. The BBC reports this morning:

Stephen Cheliotis, chairman of the CoolBrands Expert Council, said: “Cool is subjective and personal. But being identified as a Cool Brand by the British public and a panel of influential opinion formers implies it is a brand that most Brits wish to own.

“Votes are based on a wide criteria of factors but these brands are clearly delivering cool in the eyes of consumers and influencers alike,” he said.

Apple’s devices are often described as elegant and “cool”, but there’s no denying Aston Martin’s James Bond cars have their very own historic charm, too. In this year’s CoolBrands index – which is voted by consumers as well as a group of “experts” in brand recognition and popularity –  BlackBerry and Google came at 6th and 7th place, respectively, with Harley-Davidson behind Apple at the 2nd spot. The full list can be viewed on CoolBrands’ website.

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Realmac’s Analog: Apply Filters & Share Your Photos

Released today on the Mac App Store after months of teaser videos and private betas, Analog is the latest creation by Realmac Software, makers of great apps for the Mac like Courier and LittleSnapper. As the early preview videos suggested, Analog is an application to quickly edit and “beautify” your photos in a way that has been made popular recently by iOS apps like Instagram and Camera+ or, on the Mac, Flare by The Iconfactory. Whilst Analog undoubtedly shares some similarities in the main concept with these applications (pick a photo, apply a filter, share it), the execution and attention to detail of the Realmac team makes sure Analog can stand out from the crowd of post-processing utilities.

I’ve been playing with Analog, and I like it because it is extremely simple, focused, and elegant. Everything from choosing a filter to cropping an image has been made intuitive and fast, with some graphical elements (like the sharing menu) inspired by recent iOS interface guidelines brought over to OS X by Apple. Most of all, Analog is fast: I tried the app on my 13-inch MacBook Air (entry model), and filters were applied in less than a second – Analog is very snappy and responsive.

When you fire up Analog for the first time, you’re presented with a large “drop” area on the left, and a sidebar for filters and borders on the right. To start editing an image, you have to drop it into Analog’s main window; once an image is in there, you can start choosing filters and borders to “give your photo some soul”, and share it with your friends. The typical navigation and usage pattern of Analog is fairly simple: import photo, process, share.

Analog offers 20 filters, which have been carefully researched by Realmac over the past months to make sure each one of them has its own personality (something we know that matters in this kind of apps) and will make your photos look great. Now I’m no photography expert, but I can recognize a nice filter when I see it. Analog’s filters range from washed out (Hefga, Golden Hour) to black & white (Noir, Dark Knight, Bromide – three B&W variations with different grey scales and contrast) to contrasty (Memory, XProcess) and other interesting options that I can’t quite classify (Kyoto, Hawkeye). Analog’s filters look good, and I definitely like the choice of 20 different filters offered by Realmac. You might argue some of them look similar to each other, but the developers have also implemented a system that ensures scratches, noise and other effects are always randomized on each processing session.

A photo processed and exported using Analog

To switch between effects you simply have to click on them; a switch button at the top of the sidebar enables you to choose borders, which will look instantly familiar if you’ve used other apps like Instagram and Flare. Read more

Report: iTunes Music Store Coming To 10 More European Union Countries

The Rzeczpospolita newspaper of Poland is reporting that Apple is preparing to launch the iTunes Music Store in 10 more European Union countries. The newspaper does not specify an exact date for when Apple might launch the new region-specific Music Stores but their sources note it could be “at any time”, possibly as soon as this October.

The newspaper names Poland, Hungary, and the Czech Republic as definite countries where the iTunes Music Store will soon be launching, but the other 7 are not known. As MacRumors points out, only 12 of the 27 European Union member countries do not yet have the iTunes Music Store. This list includes: Bulgaria, Cyprus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, Romania, Slovakia, and Slovenia.

The iTunes Music Store is currently available in roughly two dozen countries unlike the App Store which is available in many more dozen countries (including all 27 EU nations) — mostly due to more complicated licensing issues that arise when dealing with music.

[Rzeczpospolita via MacRumors]

Apple Could Be About To Discontinue The iPod Shuffle and Classic

Apple could be about retire the iPod classic and iPod shuffle as part of a “product transition” that was hinted at by Apple in their last earnings call. The news comes from TUAW who seem reasonably confident that at some point this year Apple will axe the two devices — likely keeping the iPod nano and iPod touch, for now.

To back up their source’s information they cite a recent report from CNet in which it was noted that the iPods now only make up for 8% of Apple’s total revenue. As the above graph shows, iPod sales have also been stagnant or falling over the last few quarters and although Apple doesn’t break these figures down model by model, its believed the iPod touch is what has held iPod sales up. Interestingly the iPod’s 10 year anniversary is coming up soon on October 24th and as CNet said it would be a nice for Apple to say “It had a great run, now go buy an iPhone”.

The shuffle is basically the same form factor as the nano, minus a screen. The classic uses a platter-based hard drive, while Apple is largely transitioning to flash-based memory solutions. The shuffle’s lack of a screen has been an issue since it first appeared as a memory stick with music playback functions. If Apple killed these off, all of its iPods would have touchscreens, and something tells me it wants it that way.

Concluding their report, TUAW notes that their source is “NOT an analyst” and that Apple’s plans are to consolidate the iPod line into just the nano (which would become Apple’s lowest-end iPod) and the touch. The iPod touch would become the premium iPod, with few changes except the availability of a white version.

[Via TUAW]

A Look At Instagram 2.0 Filters→

A Look At Instagram 2.0 Filters

Owen Billcliffe at my glass eye takes an in-depth look at the new filters introduced in Instagram 2.0, as well as the updated ones:

Instagram said that all the filters have been completely re-written to work with the new live preview system and to output far higher resolution images, and it seems to me the re-writes just haven’t nailed the original look. I have a feeling this may be for technical reasons, that the new engine for live preview just can’t support certain features like textures. I suppose it’s also possible the Instagram guys wanted to make some tweaks deliberately but if they did then that’s not cool in my opinion. Users preferring the social side may not mind much, but I had some favourite filters that just don’t feel the same at all and I know I’m not alone.

I don’t use Instagram as much as I’d like to, but I’ve noticed the same issue Owen has with the new filters – Instagram 1.0 had more “personality” in that developers weren’t afraid to have absurdly colorful, contrasty, washed out filters. As Gruber notes, that’s what made Instagram fun. The new filters are less washed out and contrasty, some look very similar to each other – you should take a look at Owen’s gallery with comparison shots before and after the upgrade.

The Instagram developers have a good track record with updates and I’m sure they’ll listen to feedback. Although I do wonder if these changes are somehow related to Apple’s upcoming CoreImage support in iOS 5.

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