Apple Debuts ‘Make a Film with iPad’ Advert

Coinciding with Sunday's Academy Awards Ceremony, Apple debuted a new iPad advert with a focus on making films. The advert features students from Los Angeles County High School for the Arts (LACHSA) as they prepare and shoot films for a school project. Also featured in the advert is Martin Scorsese, with audio excerpts from his 2014 commencement speech to the NYU Tisch School of the Arts serving as the narration to the advert.

iPad is the ultimate tool for independent filmmakers. It lets them chase their ambitions and dive deeper into the work they’re so passionate about. Learn how students at Los Angeles County High School for the Arts relied on the power and versatility of iPad to write, produce, shoot, score, and edit their films in a matter of days.

Like most of Apple's recent adverts, they've set up a page on their website with more information about the advert and those featured in it. As noted on the page, the apps featured in this advert are Final Draft Writer, FiLMiC Pro, Garageband, and VideoGrade.

We've embedded the advert below, but you can also view it on Apple's website and on YouTube.

Read more


How Japan’s Line App Became a Pop Culture Phenomenon

When the young people of Tokyo want to go shopping, they head for Harajuku. A fabled wellspring of youth culture, the neighborhood offers international retail chains on its main streets and tiny purveyors of bleeding-edge fashion in its back alleys. On this Saturday morning in mid-December, a throng of extremely excited twentysomething men and women crowd into the grand opening of a 1,700-square-foot shop located across the street from H&M and Forever 21. As they enter the store, they're greeted by two costumed characters: a deadpan bear and an exuberant

I've wanted to understand Line for a while now, and Harry McCracken published an in-depth look at the company today. Fascinating story and impressive ability to turn something “simple” like messaging into wholly different monetization routes.

Permalink

Spring Cleaning, or How I Fell in Love with 1Password Vaults

I've been using 1Password since January of 2008, which means that I have a lot of passwords and other bits of secure information stored in there.[1] Recently it started to feel like I had too much in there. Search results were cluttered with accounts that I no longer use, don’t use very often, or other information that I might need some day.

At first I went through and attempted to deactivate/delete accounts that I no longer use (i.e. the user forum for some piece of software that I used 3 years ago). Most often I found that the account could not be deleted unless I contacted someone, or the login information was no longer valid. The process was boring, time-consuming and frustrating. I found myself trying to guess if I might need something later. (Do I need to save the password for a friend’s WiFi login if I only see them once or twice a year? Couldn’t I just ask them for it again if I did need it? Do I need to keep a copy of my mother-in-law’s Gmail password in case she forgets it? Yes. Do I need to see it every time I search for “Google” in 1Password? No.) It is hard to know if I might ever need something again, and so I tended to err on the side of caution, meaning that I would keep things, even if I didn't use them all that often. The end result was that I didn't get rid of very much, and it still felt like I had more in my 1Password database than I really needed.

Read more


Connected: Jony Magic Table

This week, Myke, Federico and Stephen cover Jony Ive, Project Titan and iOS extensions.

A fun episode of Connected this week, but I'd recommend listening after reading The New Yorker's profile of Jony Ive and Apple's design team. You can get the episode here.

Sponsored by:

  • lynda.com: An easy and affordable way to help individuals and organizations learn. Free 10-day trial.
  • Igloo: An intranet you'll actually like, free for up to 10 people.
  • Squarespace: Build it Beautiful. Use code WORLD for 10% off
Permalink

IFTTT Launches New ‘Do’ iPhone Apps for Personalized iOS Shortcuts

Popular web automation service IFTTT unveiled three new iPhone apps today, aimed at allowing users to set up their own custom shortcuts for notes, the camera, and buttons to quickly trigger recipes. The three apps, called Do Note, Do Camera, and Do Button, abstract some of the functionality from the full IFTTT service for a lightweight experience with an easier setup for popular use cases. According to the IFTTT website, the main IFTTT app will be renamed “If”.

Read more




Behind the App

Today, my friend and co-host Myke Hurley is launching Behind the App, a special series of his podcast Inquisitive focused on app development. From the description of the first episode:

In the first episode of “Behind the App”, a special series of Inquisitive, we take a look at the beginnings of iOS app development, by focusing on the introduction of the iPhone and the App Store.

I've seen Myke working on this for the past four months, and I've listened to the first episode. Everything about Behind the App is top notch and you won't find this kind of in-depth tech storytelling anywhere else. The pacing is just right. The story is fascinating. The music is by Brave Wave (seriously). The guests have something useful and relevant to say. The script is well done. I know I'm being impartial when I say that Myke had the right idea at the right time and he's making the best of it.

As he writes (and he doesn't write often):

As of today, I have three episodes recorded of the series. I expect it to run for maybe 10-15 episodes, but I'm going to see how that fares as I continue to plough through.

Making these shows has been an incredible amount of work, but I am so proud of them. It's totally different in style and production to anything I have made before, and I am learning new skills as I progress. I think I'm getting better at it every day too.

I genuinely believe that my last five years in podcasting has taught me all of the base skills that I needed to do this, and 'Behind the App' is going to teach me what I need to know for the next five years.

I'm genuinely excited for Myke and the whole team behind this. Grab your podcast app of choice (or use a web browser), listen at whatever speed you like, and wait for the next installments of Behind the App. I know I will.

Permalink

‘All About Apple’ Museum Launches Crowdfunding Campaign

All About Apple, an Italian non-profit organization that's been operating for over a decade, has launched a crowdfunding campaign for All About Apple Museum, the “most comprehensive” exhibition of Apple and Apple-related products with over 9,000 pieces in its collection. The organization has assembled a team of volunteers and has been granted permission to use a new location in Savona, Italy, and they're seeking funds to finish the project.

All About Apple has shared a video detailing their goals for the museum (in Italian, with English subtitles).

As seen in the video and campaign page (English version here), All About Apple has been curating pieces that range from classic Macs and NeXT workstations to old Apple marketing material, iPods, accessories, and even Steve Wozniak's original toolbox from the 70's.

I didn't know this organization before, but it sounds like an incredible effort and an interesting project. You can read more about All About Apple here and back the project on Italian crowdfunding platform Eppela.

Permalink