Apple announced a major redesign of its retail stores today. The changes combine alterations to the physical space of some stores as well as a new series of events called ‘Today at Apple.’
The 100 largest Apple Stores will be redesigned to include live trees, meeting spaces, and screens similar to the upgrades that Apple’s Union Square store in San Francisco received last year. The Genius Bar will be renamed the Genius Grove in a nod to the addition of trees.
Apple Stores will also add a series of educational sessions in 495 locations that will launch at the end of May. The program is called ‘Today at Apple’ and will feature a wide range of presentations and hands-on sessions covering topics like photography, programming, design, art, and music. Sessions will be led by Creative Pros, a new retail store position filled by people with deep domain knowledge in the subjects they teach. In some cities, sessions will also be taught by world-class artists, musicians, and the like.